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Human-Led | AI-Augmented
What We Offer
We offer actionable insights delivered with speed, scale and accuracy through custom research and analytics
Your Strategic Partner
Benori is a trusted global research and analytics partner delivering deep and granular insights that drive smarter decisions and sustainable growth. Combining domain expertise with a 360-degree approach, Benori’s human + AI model uncovers market trends, competitive intelligence, and emerging opportunities.
150+
Global Clients
70+
Countries
20+
Languages
800K+
Research Hours
Impact Stories
Discover examples of how Benori’s insights and expertise create measurable value
Conducting a Product Mix Study for a Multinational Retail Company
Objective & Scope
The client, a leading multinational retail company that operates wholesale stores in India, wanted to review its product mix/assortment in select categories at a regional level with the objective of providing the right products at the right price to customers. For this, it sought Benori's support in conducting a comprehensive analysis: To understand the top-selling products and price points across market segments Regional and seasonal variations in demand Contribution of products to the overall sale
Approach
We collected data through primary interviews with B2B customers across segments such as Hotels, Restaurants, Caterers (HORECA), Offices & Institutions (O&I), distributors, and resellers. The data was collected from the five cities across the north, west, and south of India. We conducted an in-depth analysis of the regions and segments based on parameters such as product price points, preferred buying sources, and willingness to buy from cash-and-carry stores. The analysis was augmented by the inclusion of competitors and offerings.
Impact
The insights enabled the client to understand the following: The right product mix as per the market dynamics The top-selling products across various categories like houseware, tableware, and paper goods, along with their best price points Top reasons for customers not buying from client stores
Identifying Innovative Digital Business Models in the Retail Industry
Objective & Scope
The client, a consulting firm, was supporting a government entity in assessing digital business models in the retail industry, for instance, dark stores, autonomous stores, and peer-to-peer (P2P)/peer-to-merchant (P2M) platforms. It sought Benori’s support to: Identify and benchmark various business models, along with their functional and deployment processes Evaluate the types of interventions and regulations (in the form of policies and initiatives) that the governments are planning and implementing in the retail space
Approach
We created an exhaustive list of distinct and innovative business models. Based on their tech advancement, ROI, and regional fit, 11 business models were shortlisted. These were profiled in detail, outlining their technologies, key players, implementation sub-sectors, case examples, potential business impact, and implementation considerations. Additionally, we captured the government interventions, including those adopted and in the pipeline, across a list of countries
Impact
The research helped the client in: Assessing the feasibility of these models for businesses and evaluating their potential impact upon implementation Delivering actionable insights to the end client by synthesizing data on how various countries have adopted these business models
Conducting Value Chain Assessment of the Ketchup and Mayonnaise Market
Objective & Scope
The client, a leading player in the FMCG sector, sought to gain a comprehensive understanding of the best practices adopted by key players in the ketchup and mayonnaise market in India. The objective was to analyze the entire value chain, from raw material procurement to processing, packaging, and distribution, while gaining key operational insights. For this, they sought Benori’s support to: Assess the production process, including raw material procurement strategies, backward integration, manufacturing operations, packaging, technological sophistication, and the cost model Analyze market performance, covering sales, product mix, and distribution management with their associated costs
Approach
We conducted extensive desk and primary research to analyze the ketchup and mayonnaise value chain of selected players. This included evaluating procurement strategies, manufacturing and packaging operations, associated costs, sales, and distribution. We engaged with key stakeholders to gather insights on sourcing practices, production capacities, cost structures, product offerings, and technological adoption. This combined approach enabled us to validate findings, address data gaps, and provide actionable insights into the overall cost structure of these products.
Impact
The research helped the client in: Understanding the value chain of key players relating to ketchup and mayonnaise, associated cost of raw material and project management, conversion cost for specific pack types, as well as gross margins Understanding the overall distribution model, warehousing and logistics costs, and key channels served
Assessing Sustainability Initiatives of a Major CPG Player for Business Impact
Objective & Scope
The client, a leading FMCG player, was looking to understand the CPG industry's sustainability initiatives. It wanted to focus on CPG firms in APAC in the personal care space, and sought Benori’s support to: Understand the overall sustainability agenda, including key goals and timelines Examine sustainability measures across the value chain, covering R&D, product development, manufacturing, packaging, logistics, and distribution Analyze the impact of these sustainability measures on the competitor’s overall performance
Approach
Our approach was to conduct a competitive intelligence exercise using secondary, primary, and expert consultations. We identified the key pillars of the competitor’s sustainability agenda and detailed the initiatives implemented across the personal care value chain in APAC. Additionally, we analyzed key enablers of these initiatives, their performance impact, and future sustainability strategies.
Impact
The study enabled the client in: Understanding the competitor’s sustainability strategy and approach across the personal care value chain Identifying key enablers for implementing consumer-centric sustainability initiatives Assessing the impact of these initiatives on the competitor’s overall performance
Understanding the State of Metaverse in India
Objective & Scope
The client, a management consulting firm, wanted to understand the current state of the Metaverse in India, including the reasons for its popularity, user demographics, engagement levels, and business strategies. For this, it sought Benori’s support in understanding: The engagement of Indian companies with Metaverse and their plans in terms of talent, skills, and related technologies The challenges faced in the adoption of the Metaverse
Approach
We conducted an online survey of industry leaders from 100–120 companies across various industries to gain insights into user demographics, assess their knowledge of the metaverse, and learn about their companies’ adoption strategies for the Metaverse.
Impact
The research helped the client in understanding: Awareness, acceptance, and adoption levels of Metaverse among various industries and business leaders Availability of necessary talent to leverage the Metaverse to its full potential Key concerns surrounding the adoption of the Metaverse
Conducting Cost Breakdown Analysis of Water Purifiers
Objective & Scope
The client, a leading consumer products company, wanted to understand the best practices and cost analysis of manufacturing, distribution, and sales models for key competitors in the reverse osmosis (RO) and ultraviolet (UV) water purifier segment. The client wanted Benori’s assistance in conducting a detailed competitive intelligence on the top manufacturers in India. The study focused on creating detailed competitor profiles covering market intelligence parameters, such as product profit and loss (P&L), revenue models, supply chain models, sales channels, retailer margins, service models, operational costs, overheads, and organizational structures of the target companies.
Approach
We conducted secondary and exhaustive primary research to understand the operations involving in-house and outsourced operations, information related to call centers and services, distribution, and sales channels. We then conducted telephonic interviews with distributors, retailers, senior stakeholders, and sales and purchase teams at the target companies to gain an in-depth understanding of the cost breakdown and best practices.
Impact
The detailed insights helped the client in enhancing its overall operations efficiency and increasing the return on investment (ROI) by: Gaining a deeper understanding of the top manufacturer’s best practices in the RO & UV specific segments Shaping its routine operational strategy, including strategic decisions such as suitable sales and supply channels, and cost-based decisions
Creating a CRM Database to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Identifying Strategic Buyers for Water and Sewage Treatment Plants in India
Objective & Scope
The client sought to divest its Water and Sewage Treatment Plants (WTP and STP) in Karnataka, Mohali, and Delhi, and has enlisted Benori’s support to identify potential buyers. The objective was to: Target infrastructure companies and those looking to expand their capacity in WTP and STP operations Focus on identifying prospects in these regions, providing company details, and leveraging secondary research from government websites, industry reports, and company sources to support strategic decision-making
Approach
Benori conducted a targeted analysis to identify potential buyers for the client's Water and Sewage Treatment Plants in Delhi, Mohali, and Karnataka. The research focused on infrastructure companies and operators looking to expand their WTP and STP capacity. Using secondary research, Benori explored government and industry sources, company reports, and market insights to provide a comprehensive overview of prospective buyers, including their contact details and strategic insights to support the client's divestment decision-making.
Impact
The research assisted the client with: Identifying potential buyers for their Water Treatment and Sewage Treatment Plants across key regions Gathering insights into infrastructure companies and existing operators in the water treatment sector, enabling targeted outreach Informed decision-making to enhance their divestment process effectively
Conducting Sales Enablement Study for the Packaging Market in South Korea
Objective & Scope
The client, a boutique strategic consulting firm, wanted to understand the label and packaging market in South Korea for a multinational IT company (the ‘end client’) that wanted to offer its digital printing solutions in that market. For this, it sought Benori’s support for sales enablement and help with the following: Generating lists of converters in label, flexible packaging, and folding carton segments Profiling the selected converters across the three target segments Conducting a deep dive study on the shortlisted companies
Approach
We undertook extensive primary and secondary research and conducted the study in two phases. In phase one, we identified and profiled 110 companies across the three segments, while in phase two, we created deep-dive profiles of the companies shortlisted by the client. We used native-language speakers to conduct primary interviews in both phases to obtain the required information.
Impact
The research helped the end client in getting: Lists of converters across the three segments in South Korea In-depth insights on converters in these segments and their perceptions of the client's brand versus competitor brands A list of potential sales leads to enable business development efforts
Assessing India’s Talent Supply Chain for a Talent Assessment Company
Objective & Scope
The client, an India-based online talent assessment company, wanted to gain thorough insights into the employability of the talent pool in India and the demand across various industries. Based on this analysis, the client wanted Benori’s support to identify and highlight the skills and knowledge gaps in the talent supply chain.
Approach
We undertook extensive secondary research on India and global talent and job market trends and scenarios, and analyzed online survey data. Data from these methods was collated in a report, which consisted of data analysis and insights from surveys and industry-wide discussions with senior HR professionals, sectoral dossiers for six major industries, and an anchor article on reshaping India’s workforce.
Impact
The report, co-authored with the client, helped in: Understanding the employability scenario in India vis-à-vis demand from industries Delivering information and actionable insights for better policy making and guiding academia, students, and corporates on the next steps to bridge the gaps
Understanding the Journey of India on Completion of Five Years of GST
Objective & Scope
The client, a global professional services firm, wanted to understand the tax journey of companies since the launch of the goods and services tax (GST) in 2017 in India. For this, it sought Benori’s support to assess and analyze: The impact of GST on businesses Government initiatives and use of technology by the government Key issues/concerns related to taxation, industry expectations, and future proposals
Approach
We conducted a web-based survey with C-suite executives across multiple industries to understand organizations' tax journeys, the steps that can spur growth in their sectors, the level of satisfaction with current information technology (IT) systems and automation, and the key issues related to compliance and industry expectations.
Impact
The research helped the client in: Understanding the journey of companies with respect to GST across sectors Analyzing the impact, efficiency, and future expectations of various industries Key issues and concerns in complying with GST law, challenges in litigation, and satisfaction with IT systems and automation
Supporting a Consulting Firm with a Thought Leadership Report for the TMT Sector
Objective & Scope
The client, a consulting firm, wanted a thought-leadership report on the impact of generative AI (GenAI) on the technology, media, and telecom (TMT) sector to support its outreach initiative. It sought Benori’s support to capture insights and perspectives from CXOs within the TMT sector on their GenAI adoption journey, including challenges faced and the impact on operations, services, and governance.
Approach
We surveyed 100 CXOs from the TMT sector in India to gauge their perspective on the implementation and impact of the technology. We conducted secondary research to strengthen the report with the latest trends and initiatives. We compiled the survey results using graphs, pie charts, and other visual tools to convey the status of execution, implementation strategies, use cases, considerations, and challenges associated with the adoption of GenAI technology.
Impact
The engagement helped the client in creating a report that: Highlighted the latest trend in adoption, use case, and roadmap for implementation of GenAI in the TMT domain Improve its market presence and attract new business opportunities
Identifying Start-ups in Infratech Space for a Global Investment Manager
Objective & Scope
The client, a global investment management firm, wanted to shortlist start-ups in the Infratech space. For this, it wanted Benori’s support to conduct research on these companies for: Exploring potential partnership and investment opportunities. The investment was to be made through a dedicated fund set up by the client Gaining a technological advantage for its portfolio companies through services offered by the shortlisted firms
Approach
We created a database of relevant companies using specific keywords, and then filtered them using parameters such as revenue, employee strength, funding stage, customers, geographical presence, investors, and financials. These parameters were applied using databases and secondary sources. The selected companies were then mapped to relevant industry verticals and sub-segments, and brief profiles were prepared.
Impact
The study helped the client in: Getting a list of 35 established start-up companies in the Infratech space, along with their brief profiles Reaching out to these companies for potential partnership and investment opportunities
Building an Understanding of the Indian Education System for a PE Firm
Objective & Scope
The client, a US-based investment firm, wanted to have an in-depth understanding of the four segments of the Indian education system to identify investment opportunities. They wanted Benori’s assistance in conducting a thorough analysis at both the national and city levels for the following segments: Test Prep K-12 Supplementary Coaching K-12 Higher Education
Approach
We conducted extensive secondary and primary research to understand the four segments and gathered data at a national level. For city-level analysis, we first identified top players, schools, and colleges, and then profiled them. The profiling was followed by a benchmarking activity in all four segments to help the client understand the current scenario.
Impact
The study enabled the client to make decisions for organic/inorganic investments while: Understanding the most prominent players in test prep and supplementary coaching segments and their hub locations and key offerings, along with their rankings Assessing the top K-12 schools, their fee structure, locations across cities, key offerings, and top private higher education universities/colleges, their course structure, number of students and faculty, and other key information
Profiling Potential Target Companies to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Conducting Comprehensive SKU Data Management for a US-Based Chemical Supplier
Objective & Scope
A US-based supplier of composite materials, fiberglass reinforcements, chemicals, and consumables in North America is modernizing its business operations by implementing a new enterprise resource planning (ERP) system and enhancing its online product catalog. For this, they wanted Benori’s assistance in data enrichment of ~70,000 stock keeping units (SKUs) of their own and partners’ products. The task included: Consolidating and simplifying their database and elevating their product portfolio Updating the material attributes of their products, available SKUs, and variants, and adding descriptive notes on products in a revised database that could be easily fed into their ERP systems
Approach
Our approach used data from tax deducted at source (TDS) information, company websites, product catalogs, etc., to interpret product descriptions. The relevant attributes or features were enriched and validated using the pre-defined framework in consultation with the client. The project was executed over 12 months, with two to three weekly alignment calls and quarterly governance calls to review the output and address any bottlenecks.
Impact
The research helped the client in: Keeping their business process and product documentation up-to-date Streamlining their digitalization efforts, specifically their online presence Increasing sales through the online channel
Providing a 360° View of Life Insurance Business in an Automated Single Interface
Objective & Scope
The client, a leading private life insurer in India, wanted to optimize the data collection process from the life insurance public disclosure portal and develop a single application that provides a 360-degree view of the KPIs for the industry and its competitors. For this, it sought Benori’s support in: Automating the quarterly data collection process Developing an interactive dashboard to visualize data for tracking indicators quarterly and identifying areas that have scope for improvement
Approach
Built an end-to-end Power BI application to give the client a 360° view of the life insurance business in a single automated interface. The solution consolidated competitor KPIs such as premiums and expenses, supported by a structured solution design, data enablement, and visualization. Data from PDFs was automatically ingested into an Azure SQL Database for real-time insights, while Azure Functions enabled news integration via a hosted scraper. Governance and security were ensured through Page-Level Security with role-based access for different user groups.
Impact
The solution enabled the client to: Reduce the strategy team’s effort by 85% through the machine-driven approach and interactive user interface Establish a single source of truth for all data use cases, streamlining sales meetings, MIS/reporting, and internal discussions
Conducting Pricing Intelligence of Dental Clinics across the United Kingdom
Objective & Scope
The client, a UK-based dental clinic, wanted to understand the private pricing for 12 specific dental treatments offered by its competitors across its clinic locations in the United Kingdom. For this, it sought Benori’s support to: Create a list of competitors, working around its ~380 locations, and map the largest competitors based on their reviews and services Conduct secondary research on selected competitors to understand the price points of the treatments specified
Approach
Mapped a list of around ~380 clinic locations by leveraging geospatial data in Google Maps through automation Applied automated web intelligence workflows to visit the websites of selected competitors and identify their pricing-related sections and procedure fees Created a standardized pricing dataset for 12 treatment procedures using LLMs by standardizing extracted information across clinics to enable accurate like-for-like comparisons Delivered a benchmarking dashboard summarizing price trends across competitor clinics
Impact
The detailed insights helped the client to: Gain an understanding of the treatment timelines, delivery formats, and payment terms of the competitors Conduct a pricing analysis of competitors across each strategic dental clinic location to develop business development strategies
Thought Leadership
We specialize in delivering end-to-end insights across key industries.
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