Industries

Consumer

The consumer landscape is evolving rapidly as shoppers demand value, convenience, and personalized experiences. Companies must adapt quickly to changing behavior, rising costs, and increased competition.

What We Offer

Benori helps consumer firms deepen their understanding of customer behavior, category trends, and competitive moves. Our teams work closely with yours, delivering market intelligence, high-quality insights, and strong analysis that empower sharper decisions and accelerate growth.

Market, Category, & Channel Intelligence

Consumer, Shopper, & Brand Insights

Competitive & Portfolio Strategy Intelligence

Innovation, Product, & Technology Scouting

Sustainability, Materials, & Supplier Intelligence

Data Management, Analytics, & Automation

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Impact Stories

Discover examples of how Benori’s insights and expertise create measurable value

Identifying Potential Raw Materials and Suppliers of Water-Soluble Films

Objective & Scope

The client, a leading FMCG company, as part of its sustainability initiatives to adopt biodegradable ingredients, wanted to explore and assess renewable raw materials for water-soluble films or sheets from a technical perspective and to understand their various applications. For this, the client wanted Benori’s support to: Identify sources or ingredients that are being explored as film or sheets (functional films), primary packages, etc. Evaluate the process of making films or sheets Explore suppliers, manufacturers, and companies that use water-soluble functional films in their products Analyze the activities of competitors and other key players

Approach

We employed a problem-solving approach to analyze the technology behind renewable raw materials for water-soluble films and sheets, as well as their production methods. The information was gathered from patents, commercial products available in paid databases, company websites, news articles, and other sources. We then generated actionable next steps for the client by answering questions about current and future challenges.

Impact

The study helped the client gain a technical understanding that will ultimately aid in making strategic decisions for their sustainability initiatives related to: Renewable raw material or sources availability, challenges associated with them, their solutions, opportunities for specific ingredients, application areas, and functional properties Popular production methods and new processes to form films or sheets Collaboration with potential partners for the required technology and application

Identifying Procurement Trends for Liposomal, Lipid, and Conventional Amphotericin B

Objective & Scope

The client, a boutique consulting firm, was trying to identify trends in government and state-driven procurement of Amphotericin B before and after the black fungus outbreak in India across various forms. It sought Benori's support to: Analyze the patient and treatment areas for Amphotericin B in various forms Understand the change in procurement practices of state and central government entities before and after the black fungus outbreak

Approach

We started by conducting extensive secondary research on tenders issued by government entities, state and central, as well as public health channels that procure the drug through general tenders. We also examined significant changes driven by the outbreak and the allocation of Amphotericin B in response to it. We looked at other conventional anti-fungal drugs and their procurement for benchmarking the drugs.

Impact

The research findings helped the client in: Understanding the total market size and unmet demand for Amphotericin B in India Identifying the underserved therapy areas that could be potential markets for new entrants manufacturing Amphotericin B

Conducting Customer Satisfaction Study for an Online Innerwear Brand

Objective & Scope

The client, a leading online retailer of innerwear, sought to deepen its understanding of customer preferences and experiences across the innerwear purchase journey. It engaged Benori to combine customer analytics with primary research to generate a comprehensive view of buying behavior. The scope included analyzing an existing set of customer data provided by the client and augmenting it with a customer perception survey to triangulate insights on: Overall preferences of Indian women across color, pattern, fabric, and usage occasion City-wise and regional variations in lingerie buying behavior

Approach

Benori adopted a mixed-method approach that integrated customer analytics with primary survey research. Historical customer data shared by the client was analyzed to identify patterns in browsing, purchase, and category preferences. These findings were validated and enriched through a detailed customer perception survey focused on purchase drivers, brand expectations, and value-added features. Insights from both data sources were triangulated to ensure robustness and presented through intuitive infographics and insight-led narratives.

Impact

The combined analytics and survey-led insights enabled the client to: Surface nuanced and data-backed insights, including engaging fun facts, on innerwear preferences across regions and customer segments in India Use customer education and insight-led storytelling to influence future buying behavior and strengthen brand engagement

Featured Case Studies

Let’s Assess Your Needs Together

Get in touch with us to explore how Benori can be your strategic partner.

Our Industry experts

Our leadership brings together 180+ years of combined experience, shaping Benori with deep expertise, strategic vision, and an unwavering commitment to excellence.

Dr. Priyal Bisht

Dr. Priyal Bisht

Senior Director, India

Anurag Mishra

Anurag Mishra

Director, India

Dolly Matthews

Dolly Matthews

AVP, Solutioning & Client Delivery

Kanika Walia

Kanika Walia

Senior Manager, Client Delivery

Shivam Agarwal

Shivam Agarwal

Senior Manager, Client Delivery

Frequently Asked Questions

Our work speaks through results. From market entry strategies to competitive turnarounds, these stories showcase how our intelligence has powered real-world outcomes for global leaders.

Benori supports consumer firms with market intelligence, competitive insights, and customer analytics to help them adapt to evolving consumer behavior, optimize operations, and drive growth in highly competitive markets.

Benori helps organizations tackle challenges such as changing consumer expectations, supply chain complexities, pricing pressures, regulatory compliance, and rapid technological innovation. Its insights enable businesses to stay competitive and resilient.

Benori delivers continuous competitive intelligence by tracking product launches, pricing strategies, and innovation trends. This enables brands to benchmark performance and respond proactively to market shifts.

Benori provides pricing intelligence, cost analysis, and benchmarking insights. This enables companies to optimize pricing strategies, improve margins, and stay competitive in dynamic markets.