Consumer

What We Offer

Benori helps consumer and retail organizations deepen their understanding of customer behavior, category trends, and competitive moves. Our teams work closely with yours, delivering market intelligence, high-quality insights, and strong analysis that empower sharper decisions and accelerate growth.

Market, Category, & Channel Intelligence

Consumer, Shopper, & Brand Insights

Competitive & Portfolio Strategy Intelligence

Innovation, Product, & Technology Scouting

Sustainability, Materials, & Supplier Intelligence

Data Management, Analytics, & Automation

Impact Stories

Discover examples of how Benori’s insights and expertise create measurable value

Building a Centralized Dashboard for Regulatory Change Management in the F&B Industry

Objective & Scope

The client, a leading FMCG company, wanted to proactively track and manage regulatory changes impacting the food and beverages (F&B) industry in India. To achieve this, it sought Benori’s support in: Continuously monitoring regulations across food categories and themes, supported by automated alerts Creating a structured, central repository of regulatory data that provides a real-time view of upcoming changes and their timelines, and establishing an impact analysis framework for the identified regulations

Approach

Built a solution to continuously monitor regulations across various food categories and themes for regulatory change management in the F&B industry. Using Power BI with Microsoft Dataverse, the platform automatically captured updates from regulatory websites, enriched by analyst inputs. The system enabled users to view regulations, drill into details, add time-stamped comments, and track tasks in a single interface. Automated email alerts ensured real-time updates, creating a unified, actionable platform for regulatory tracking and management.

Impact

The integration of real-time regulatory tracking with a centralized, collaborative dashboard enabled the client to: Receive automated alerts for new or updated regulations Automatically assign tasks to relevant team members to streamline the compliance workflow Facilitate real-time impact analysis, allowing stakeholders to quickly assess and react to regulatory changes

Objective & Scope

The client, a leading FMCG company, wanted to understand the application of biotics in the home care segment. To achieve this, it sought Benori's support to: Conduct a landscape study to identify the usage of biotics in various home care applications Understand research space on their use, prominent biotics, competitors’ involvement, and claim analysis of these types of products

Approach

We leveraged public databases to identify relevant patent filings, scientific literature, and commercial products, including product and patent claims. This was followed by categorization and insight generation, resulting in comprehensive reporting that provided a complete understanding of the research space, player activities, and claim analysis.

Impact

The research helped the client to: Provide a thorough overview of the current state of research on prebiotics, synbiotics, and postbiotics in Home Care, enabling the client to visualize the evolving research space and identify key areas of innovation Identify key competitors, new age start-ups, and notable collaborations, fundings, and partnerships Understanding of commercial product claims, enabling the client to distinguish between substantiated scientific evidence and unsubstantiated marketing claims

Objective & Scope

The client, a leading CPG firm, wanted to understand the operations of a manufacturer of personal and baby care products. It wanted to assess its best practices across sales and distribution operations, and sought Benori’s support to: Analyze the player’s key sales and distribution channels and revenue in India Identify top consumption hubs, sales fulfilment models deployed, and promotion strategies Assess margin structures, turnaround time with channel partners, and associated costs

Approach

Our approach was to break down and study every sales channel and order fulfillment model for both online and offline sales. We conducted secondary research to identify key nodes in the supply chain and analyze the partners involved and associated costs. We also identified the sales organization structures for each channel, including sales personnel, customer listing processes, and key metrics of onboarding channel partners.

Impact

The research helped the client in: Identifying optimal sales channels and partners in the industry Revamping the overall sales and distribution strategy for their premium personal care products and distribution models, guided by cost considerations