Consumer and Retail

What We Offer

Benori helps consumer and retail organizations deepen their understanding of customer behavior, category trends, and competitive moves. Our teams work closely with yours, delivering market intelligence, high-quality insights, and strong analysis that empower sharper decisions and accelerate growth.

Market, Category, & Channel Intelligence

Consumer, Shopper, & Brand Insights

Competitive & Portfolio Strategy Intelligence

Innovation, Product, & Technology Scouting

Sustainability, Materials, & Supplier Intelligence

Data Management, Analytics, & Automation

Impact Stories

Discover examples of how Benori’s insights and expertise create measurable value

Identifying Procurement Trends for Liposomal, Lipid, and Conventional Amphotericin B

Objective & Scope

The client, a boutique consulting firm, was trying to identify trends in government and state-driven procurement of Amphotericin B before and after the black fungus outbreak in India across various forms. It sought Benori's support to: Analyze the patient and treatment areas for Amphotericin B in various forms Understand the change in procurement practices of state and central government entities before and after the black fungus outbreak

Approach

We started by conducting extensive secondary research on tenders issued by government entities, state and central, as well as public health channels that procure the drug through general tenders. We also examined significant changes driven by the outbreak and the allocation of Amphotericin B in response to it. We looked at other conventional anti-fungal drugs and their procurement for benchmarking the drugs.

Impact

The research findings helped the client in: Understanding the total market size and unmet demand for Amphotericin B in India Identifying the underserved therapy areas that could be potential markets for new entrants manufacturing Amphotericin B

Objective & Scope

The client, a leading FMCG company, wanted to understand the application of biotics in the home care segment. To achieve this, it sought Benori's support to: Conduct a landscape study to identify the usage of biotics in various home care applications Understand research space on their use, prominent biotics, competitors’ involvement, and claim analysis of these types of products

Approach

We leveraged public databases to identify relevant patent filings, scientific literature, and commercial products, including product and patent claims. This was followed by categorization and insight generation, resulting in comprehensive reporting that provided a complete understanding of the research space, player activities, and claim analysis.

Impact

The research helped the client to: Provide a thorough overview of the current state of research on prebiotics, synbiotics, and postbiotics in Home Care, enabling the client to visualize the evolving research space and identify key areas of innovation Identify key competitors, new age start-ups, and notable collaborations, fundings, and partnerships Understanding of commercial product claims, enabling the client to distinguish between substantiated scientific evidence and unsubstantiated marketing claims

Objective & Scope

The client, a leading FMCG company, as part of its sustainability initiatives to adopt biodegradable ingredients, wanted to explore and assess renewable raw materials for water-soluble films or sheets from a technical perspective and to understand their various applications. For this, the client wanted Benori’s support to: Identify sources or ingredients that are being explored as film or sheets (functional films), primary packages, etc. Evaluate the process of making films or sheets Explore suppliers, manufacturers, and companies that use water-soluble functional films in their products Analyze the activities of competitors and other key players

Approach

We employed a problem-solving approach to analyze the technology behind renewable raw materials for water-soluble films and sheets, as well as their production methods. The information was gathered from patents, commercial products available in paid databases, company websites, news articles, and other sources. We then generated actionable next steps for the client by answering questions about current and future challenges.

Impact

The study helped the client gain a technical understanding that will ultimately aid in making strategic decisions for their sustainability initiatives related to: Renewable raw material or sources availability, challenges associated with them, their solutions, opportunities for specific ingredients, application areas, and functional properties Popular production methods and new processes to form films or sheets Collaboration with potential partners for the required technology and application