Consumer

What We Offer

Benori helps consumer and retail organizations deepen their understanding of customer behavior, category trends, and competitive moves. Our teams work closely with yours, delivering market intelligence, high-quality insights, and strong analysis that empower sharper decisions and accelerate growth.

Market, Category, & Channel Intelligence

Consumer, Shopper, & Brand Insights

Competitive & Portfolio Strategy Intelligence

Innovation, Product, & Technology Scouting

Sustainability, Materials, & Supplier Intelligence

Data Management, Analytics, & Automation

Impact Stories

Discover examples of how Benori’s insights and expertise create measurable value

Monitoring industry activity in the dynamic nutritional landscape

Objective & Scope

The client, a leading online retailer of innerwear, sought to deepen its understanding of customer preferences and experiences across the innerwear purchase journey. It engaged Benori to combine customer analytics with primary research to generate a comprehensive view of buying behavior. The scope included analyzing an existing set of customer data provided by the client and augmenting it with a customer perception survey to triangulate insights on: Overall preferences of Indian women across color, pattern, fabric, and usage occasion City-wise and regional variations in lingerie buying behavior

Approach

Benori adopted a mixed-method approach that integrated customer analytics with primary survey research. Historical customer data shared by the client was analyzed to identify patterns in browsing, purchase, and category preferences. These findings were validated and enriched through a detailed customer perception survey focused on purchase drivers, brand expectations, and value-added features. Insights from both data sources were triangulated to ensure robustness and presented through intuitive infographics and insight-led narratives.

Impact

The combined analytics and survey-led insights enabled the client to: Surface nuanced and data-backed insights, including engaging fun facts, on innerwear preferences across regions and customer segments in India Use customer education and insight-led storytelling to influence future buying behavior and strengthen brand engagement

Objective & Scope

The client, a leading consumer firm, wanted to design an enterprise customer lifecycle management (CLM) dashboard for the chief marketing office (CMO) by integrating fragmented data across transactions, loyalty engagement, add-on purchases, and net promoter scores (NPS) into a unified customer data platform (CDP). The scope included developing segmentation and cohort models to track customer journey stages, predict churn, and enable personalized offers. The primary objective was to identify and nurture high-value customers while implementing targeted strategies to re-engage customers at risk of churn.

Approach

Benori’s approach was structured into four distinct phases to ensure a methodical and scalable rollout: Data consolidation to create a single customer view Advanced segmentation and lifecycle stage definition Measurement and optimization of key performance indicators Integration of segmented data into dashboards through data pipelines with KPI-aligned visualizations

Impact

The solution enabled the client to: Establish a proactive at-risk customer identification framework, supporting targeted re-engagement campaigns and improving customer retention Transition from generic to personalized communication, driving higher engagement and conversion rates while enabling more efficient allocation of the marketing budget