Professional Services

Impact Stories

Discover examples of how Benori’s insights and expertise create measurable value

Assessing the Scope of Acquiring an In-Vitro Diagnostics (IVD) Business in India

Objective & Scope

The client, a professional services firm based in the Middle East, wanted to assess the scope of acquiring an in-vitro diagnostics (IVD) firm in India for its end client. For this, it sought Benori’s assistance in: Getting a holistic view of the current market dynamics and future potential of the IVD market in India for informed decision-making Understanding the competitive landscape and business models, operations, and strategies of the top players in the market

Approach

We conducted an extensive market study, encompassing both secondary and primary research. We approached key market participants on the demand and supply sides and conducted in-person interviews to understand business models and market dynamics.

Impact

The research findings enabled the end client to finalize its market entry strategy by providing insights into: Market landscape of IVD in India Key players in the market and business models adopted by them

Objective and Scope

The client, a Dubai-based boutique advisory firm, was working with a leading food retailer (the ‘end client’) that wanted to understand the UAE food market and further assess the opportunity landscape. For this, it wanted Benori’s support to understand the following: Overall market size and competitive landscape of the retail food market Market share by food categories – fresh food versus packaged food Market size split by channel – retail versus distributor

Approach

We conducted secondary research to gather information on market size, trends, key players, and insights related to sourcing countries for the import and export of food categories. We conducted primary and expert interviews to gather insights into the value chain and stakeholders in the fresh and packaged food supply chains, as well as the market positioning of top food retailers based on their presence, store count, and market share.

Impact

The research helped the end client in taking strategic business decisions by providing the following insights: Market landscape and value chain for the retail food market Overall market size and market share of key players based on the categories Market positioning of top food retailers

Objective and Scope

The study's objective was to evaluate the market potential for camel milk and related products within the domestic market and identify opportunities for export expansion. The research assessed consumer preferences, market trends, and product development prospects to support strategic decisions on new market entries and business growth.

Approach

We conducted desk research to analyze the market trends, trade data, and growth potential across key global markets. We then conducted a consumer survey in the country to capture preferences and purchasing behavior. All insights were validated and triangulated through expert consultations with industry stakeholders, including producers, distributors, and nutrition specialists. This triangulation method comprehensively provided a holistic view of demand, product potential, and strategic directions for market expansion and exports.

Impact

The research helped the client gain actionable insights into consumer behavior, emerging product demand, and export-friendly markets, including China, the United States, and Europe. It highlighted marketing and distribution strategies, such as modern trade activation and product diversification, enabling the client to position their brand effectively for growth and capitalize on domestic and global opportunities.