Objective and Scope:

The client, a global management consulting firm, wanted to understand the market and competitive landscape for the plastics and paper packaging manufacturing industry in the Kingdom of Saudi Arabia (KSA). For this, it sought Benori’s support to understand:

• The market overview and regulatory landscape of the KSA plastics and paper packaging manufacturing industry 
• The impact of COVID-19 on the market size, its key growth drivers, detractors, and market forecasts
• The competitive benchmarking, player landscape, and value chain analysis of the industry

Approach:

We conducted extensive secondary research to gather information on market size, growth drivers, customer groups and suppliers, key regulatory barriers, and emerging risks for the industry. Thorough primary research, along with data modeling, was conducted to validate sizing estimates and assess the market for the plastics and paper packaging industry.

Impact:

The in-depth study helped the client in:

• Gaining insights into the market and value chain of the plastics and paper packaging manufacturing industry in the KSA
• Understanding customer segmentation and procurement strategy of the manufacturing industries
• Identifying key manufacturers, customers, and trends in the market and analyzing the strengths, weaknesses, threats, and opportunity areas of this industry