India's festive season is witnessing a shift in consumer spending and shopping behaviour. India's Festive Shopping Pulse 2026, a Benori consumer survey across metro cities, explores the trends shaping the festive shopper. The study examines spending intentions, product preferences, shopping channels and the growing role of quick-commerce in festive purchases.

It highlights how weddings and higher-income households are driving spending optimism, why quality and value remain key purchase drivers, and how convenience is influencing last-minute shopping. The findings offer brands a closer look at evolving consumer expectations and actionable perspectives to navigate India's festive retail landscape.

Download the full report here!