Impact Stories
Our work speaks through results. From market entry strategies to competitive turnarounds, these stories showcase how our intelligence has powered real-world outcomes for global leaders.
Benchmarking Distribution Channels for FMCG Products
Objective & Scope
Benori was tasked with identifying key FMCG categories in CSD, benchmarking CSD against GT and MT on discounts, schemes, and margins, and evaluating cost drivers influencing final product pricing across channels.
Approach
Benori mapped SKUs across CSD, GT, and MT, analysed channel value chains, and captured margins, schemes, and seasonal effects using secondary research supported by primary interviews with multiple distribution stakeholders.
Impact
Our research helped the client analyze all three channels and understand: The discounts given to the end customers in the CSD channel for all the categories How the net realization on maximum retail prices (MRPs) is helping companies gain profits despite having discounts and offers Comparison of margins and offers on specific categories available across CSDs with those of GT and MT
Assessing and Ranking Global Asset Management Companies on their ESG Focus
Objective & Scope
The client, a non-profit financial think tank, wanted to assess global financial asset management companies and financial institutions (FIs) on their commitment, policies, and actions to eliminate anti-environmental, social, and governance (ESG) activities from their investments. To assess these companies, the client sought Benori’s support to: Gather secondary data on each company and its investment policies and ESG focus Rate them according to a specific list of indicators and the parameters
Approach
We conducted extensive secondary research to understand the guidelines, policies, actions, and activities related to ESG for asset management companies. This required a deep analysis of publicly available information and media activities for these companies and their group companies to ascertain their ratings.
Impact
The report helped the client in: Understanding the commitment and focus of global asset managers towards ESG Gauge their level of commitment towards ESG and take decisions and advise companies on ways to achieve a net-zero financial system
Technology, Product, and Partner Landscape of Sustainable Rigid and Flexible Packaging
Objective & Scope
The client, a global FMCG company, wanted to assess its readiness for sustainable packaging by looking at related dynamics in the space across industries. For this, it wanted Benori’s support in: Identifying technologies, products, and partners providing scalable solutions for rigid and flexible packaging Shortlisting solutions that are recyclable by design, environmentally compostable, have a low carbon footprint, and a zero fossil fuel feedstock approach
Approach
The research included information capturing around technologies, patents, products, and start-ups in the rigid and flexible sustainable packaging space. We looked for various universities and their research work in this field. Partner scouting was conducted through primary research to understand how these universities, start-ups, and other companies have invested in sustainable packaging and to gather insights to support the client’s requirements.
Impact
The research helped the client to take strategic business decisions towards capability building in: Superior recycled materials for rigids such as High-Density Polyethylene (HDPE), Polypropylene (PP), and Polyethylene Terephthalate (PET) Fully recyclable flexibles Non-persistent biodegradable flexibles
Benchmarking Distribution Channels for FMCG Products
Objective & Scope
Benori was tasked with identifying key FMCG categories in CSD, benchmarking CSD against GT and MT on discounts, schemes, and margins, and evaluating cost drivers influencing final product pricing across channels.
Approach
Benori mapped SKUs across CSD, GT, and MT, analysed channel value chains, and captured margins, schemes, and seasonal effects using secondary research supported by primary interviews with multiple distribution stakeholders.
Impact
Our research helped the client analyze all three channels and understand: The discounts given to the end customers in the CSD channel for all the categories How the net realization on maximum retail prices (MRPs) is helping companies gain profits despite having discounts and offers Comparison of margins and offers on specific categories available across CSDs with those of GT and MT
Assessing and Ranking Global Asset Management Companies on their ESG Focus
Objective & Scope
The client, a non-profit financial think tank, wanted to assess global financial asset management companies and financial institutions (FIs) on their commitment, policies, and actions to eliminate anti-environmental, social, and governance (ESG) activities from their investments. To assess these companies, the client sought Benori’s support to: Gather secondary data on each company and its investment policies and ESG focus Rate them according to a specific list of indicators and the parameters
Approach
We conducted extensive secondary research to understand the guidelines, policies, actions, and activities related to ESG for asset management companies. This required a deep analysis of publicly available information and media activities for these companies and their group companies to ascertain their ratings.
Impact
The report helped the client in: Understanding the commitment and focus of global asset managers towards ESG Gauge their level of commitment towards ESG and take decisions and advise companies on ways to achieve a net-zero financial system
Technology, Product, and Partner Landscape of Sustainable Rigid and Flexible Packaging
Objective & Scope
The client, a global FMCG company, wanted to assess its readiness for sustainable packaging by looking at related dynamics in the space across industries. For this, it wanted Benori’s support in: Identifying technologies, products, and partners providing scalable solutions for rigid and flexible packaging Shortlisting solutions that are recyclable by design, environmentally compostable, have a low carbon footprint, and a zero fossil fuel feedstock approach
Approach
The research included information capturing around technologies, patents, products, and start-ups in the rigid and flexible sustainable packaging space. We looked for various universities and their research work in this field. Partner scouting was conducted through primary research to understand how these universities, start-ups, and other companies have invested in sustainable packaging and to gather insights to support the client’s requirements.
Impact
The research helped the client to take strategic business decisions towards capability building in: Superior recycled materials for rigids such as High-Density Polyethylene (HDPE), Polypropylene (PP), and Polyethylene Terephthalate (PET) Fully recyclable flexibles Non-persistent biodegradable flexibles
Analyzing the Adoption of AI/ML Technologies Across Various Industries in India
Objective & Scope
The client, a top consulting firm, wanted to understand the level of adoption of artificial intelligence/machine learning (AI/ML) technologies across various business functions of different industries in India. It sought Benori’s support to conduct a survey among relevant stakeholders and get insights into: The industries that are in the early stages of adoption of AI/ML The departments, including human resources, marketing, finance, etc., which are the early adopters Present and future use cases of AI/ML implementation for different industries
Approach
We conducted more than 200 primary interviews with key decision-makers across several industries to understand AI/ML technology adoption across departments, the level of implementation, and future strategies. We reached out to designations ranging from senior managers to CXOs to get the insights.
Impact
The research helped the client understand the types of companies and functions in which AI/ML is being implemented and gain insights into: The upcoming plans of various companies/industries to increase the adoption of AI/ML The industries that are the leaders and laggards in the AI/ML adoption Challenges faced by various industries and how the client can help them to increase adoption of AI/ML
Assessing the Cloud Management Platforms (CMP) Market
Objective & Scope
The client, an IT service management company, wanted to develop a competitive business strategy and identify CMP's focus areas. For this, it wanted Benori's support for the following: Sizing the CMP market, as per the standardized parameters of segmentation in Turkey, India, Saudi Arabia, the United Arab Emirates, Kenya, and Nigeria Understanding market dynamics, demand, and developments of the CMP business Competitor analysis of leading CMP firms covering overview, offerings, focus areas, and business strategies
Approach
We conducted extensive secondary and primary research, followed by expert consultations to validate and obtain a third-party perspective. Through secondary research, we analyzed market dynamics, regional demand, industry trends, consumer behavior, and future market potential. We prepared a data model to estimate the market size and public cloud revenue and spending for each country. We conducted expert interviews to identify gaps and validate the data and information collected.
Impact
The research helped the client in: Understanding the market size and the attributes of CMP at the global level, as well as the key areas of the CMP market that have high growth potential Gaining competitive insights around key offerings, business strategies, focus areas, and others Understanding market dynamics that facilitated the growth with respect to the marketplace and attributes
Conducting Cost Breakdown Analysis of Water Purifiers
Objective & Scope
The client, a leading consumer products company, wanted to understand the best practices and cost analysis of manufacturing, distribution, and sales models for key competitors in the reverse osmosis (RO) and ultraviolet (UV) water purifier segment. The client wanted Benori’s assistance in conducting a detailed competitive intelligence on the top manufacturers in India. The study focused on creating detailed competitor profiles covering market intelligence parameters, such as product profit and loss (P&L), revenue models, supply chain models, sales channels, retailer margins, service models, operational costs, overheads, and organizational structures of the target companies.
Approach
We conducted secondary and exhaustive primary research to understand the operations involving in-house and outsourced operations, information related to call centers and services, distribution, and sales channels. We then conducted telephonic interviews with distributors, retailers, senior stakeholders, and sales and purchase teams at the target companies to gain an in-depth understanding of the cost breakdown and best practices.
Impact
The detailed insights helped the client in enhancing its overall operations efficiency and increasing the return on investment (ROI) by: Gaining a deeper understanding of the top manufacturer’s best practices in the RO & UV specific segments Shaping its routine operational strategy, including strategic decisions such as suitable sales and supply channels, and cost-based decisions
Understanding the State of Metaverse in India
Objective & Scope
The client, a management consulting firm, wanted to understand the current state of the Metaverse in India, including the reasons for its popularity, user demographics, engagement levels, and business strategies. For this, it sought Benori’s support in understanding: The engagement of Indian companies with Metaverse and their plans in terms of talent, skills, and related technologies The challenges faced in the adoption of the Metaverse
Approach
We conducted an online survey of industry leaders from 100–120 companies across various industries to gain insights into user demographics, assess their knowledge of the metaverse, and learn about their companies’ adoption strategies for the Metaverse.
Impact
The research helped the client in understanding: Awareness, acceptance, and adoption levels of Metaverse among various industries and business leaders Availability of necessary talent to leverage the Metaverse to its full potential Key concerns surrounding the adoption of the Metaverse
Benchmarking Market Competitiveness and Regulations in Global Automotive Industry
Objective & Scope
The client, a global consulting firm, was working for a KSA-based government entity that wanted to understand and benchmark the competitive environment in the global automotive industry. For this, it sought Benori’s support to: Understand the market structure and performance across the value chain of the automotive sector Identify the competitive environment and competition regulations for marketing, sales, and after-sales of cars Benchmark the findings across the developed, developing, and underdeveloped countries
Approach
We conducted extensive secondary research to understand the market structure, value chain, and the competitive environment. We conducted in-depth interviews to understand stakeholders’ perspectives on the competitive environment. Industry experts were interviewed to understand the competitive regulations and their impact on the stakeholders. Based on the findings, we created a data model to benchmark countries by their competitive environment and industry maturity.
Impact
The research findings helped the client to understand: The current market structure, performance, and competitive scenario across the global automotive value chain The adopted anti-competitive regulations and global best practices in terms of competition regulation in the automotive sector Policies and regulations that can be adopted to ensure fair competition in the automotive industry
Assessing India’s Talent Supply Chain for a Talent Assessment Company
Objective & Scope
The client, an India-based online talent assessment company, wanted to gain thorough insights into the employability of the talent pool in India and the demand across various industries. Based on this analysis, the client wanted Benori’s support to identify and highlight the skills and knowledge gaps in the talent supply chain.
Approach
We undertook extensive secondary research on India and global talent and job market trends and scenarios, and analyzed online survey data. Data from these methods was collated in a report, which consisted of data analysis and insights from surveys and industry-wide discussions with senior HR professionals, sectoral dossiers for six major industries, and an anchor article on reshaping India’s workforce.
Impact
The report, co-authored with the client, helped in: Understanding the employability scenario in India vis-à-vis demand from industries Delivering information and actionable insights for better policy making and guiding academia, students, and corporates on the next steps to bridge the gaps
Conducting Study on Cryptocurrency Market in the Middle East
Objective & Scope
The client, a management consulting company, wanted to publish a research paper on the emergence and growth of cryptocurrency in the Middle East market. It sought Benori’s support to understand: Growth in crypto exchanges, covering both domestic and international, targeting the Middle East market Regulations/licensing on crypto trading and exchanges in key GCC markets The comparison of the pros and cons of establishing a crypto exchange in Abu Dhabi, Dubai, and Bahrain
Approach
We studied the cryptocurrency market in the Middle East. The report covered the emergence of cryptocurrency in the region, growth areas in the local market, along with trends, drivers, government initiatives, and regulatory frameworks of key countries and globally, and how to establish a crypto exchange. More emphasis was placed on the licensing regulations followed in various countries in the Middle East.
Methodology
Our research helped the client in: Gaining an understanding of the cryptocurrency market in the Middle East, its emergence in different countries, and growth parameters Analyzing key licensing and regulations across different countries in the Middle East
Conducting a Price Benchmarking Study for e-Powertrains in India
Objective & Scope
The client, an EV component manufacturer, wanted to benchmark the prices and specifications of their e-powertrain products with comparable products from competitors in India for two-wheelers (2Ws), three-wheelers (3Ws), and entry-level four-wheelers (4Ws). They also wanted to understand the premium original equipment manufacturers (OEMs) pay for innovative enhancements to e-powertrain solutions. For this, they sought Benori to conduct a benchmarking exercise across the following product categories: Hub motors Mid motors Controllers
Approach
We conducted extensive primary and secondary research to collect information on various critical parameters and differentiating factors for the motors and controllers of 15–16 players in the structured and unstructured segments. We also asked them for innovations/enhancements in their product portfolios and the price range for such products. We then triangulated the information by speaking to 4–5 OEMs and other industry experts working in the domain.
Impact
The client was able to understand and assess: Competitor’s prices for products with similar specifications and efficiencies, and benchmark them to their own product portfolio The premium OEMs are already paying or intend to pay for product efficiencies, innovations, or enhancements in motors and controllers
Benchmarking the Technologies and Software of Used Car Platform
Objective & Scope
The client, a global consulting firm, required Benori to benchmark the technologies and software used by the online used car platforms across selected markets, with in-depth information related to: Technologies and related software used for the entire customer journey and interface for selecting digital used car platforms Digital tools comparison across the value chain, including inspection, evaluation, chatbot, pricing, auction, connected devices, and online recommender, along with the associated cost and development time, wherever applicable
Approach
We conducted extensive secondary research and in-depth primary interviews with senior technology executives working in used car companies to understand the technologies involved across the value chain. We provided insights on digital tool interventions while sourcing and retailing a car, emphasizing user interface/user experience (UI/UX), front-end and back-end frameworks and languages, APIs, security layers, and data sources.
Impact
Our research helped the client in: Gaining an understanding of the technologies and software involved in various stages of the customer journey while buying or selling a used car, along with their after-sales support and communication Benchmarking the key players based on the used-car platform for their digital tools’ adoption across the value chain Understanding the technology enhancements pre and post-COVID
Conducting a Capacity Intelligence Study for the Beverage Segment in India
Objective & Scope
The client, a global FMCG major, wanted to assess their headroom for growth by looking at beverage production capacities of 20+ competitors in India. The assessment included tracking of unutilized capacity by category and regions. For this, Benori conducted a market study focusing on the following categories for the target companies: Carbonated soft drinks (CSD) Juice Water Value-added dairy (VAD) Energy drink Others
Approach
We conducted extensive primary and secondary research to collect information on the following parameters: plant location, ownership type, brands/pack types, number of production lines with capacities, overall plant capacity, capacity utilization, and annual production. Using the above information, we calculated the unused volumes and capacity headroom available across states for players and their respective categories and presented the results in a dashboard.
Impact
The client was able to understand and assess: Free capacities available for all players by region, state, and category Executed and planned investments by the competition, which helped them refine their India expansion strategies
Providing Location Analysis for a Two-Wheeler (2W) Production Plant in Southeast Asia
Objective & Scope
The client, a leading multinational professional services firm, was working for a renowned two-wheeler (2W) manufacturer in India. For this, it sought Benori’s assistance in conducting a feasibility analysis of eight South East Asian (SEA) countries to set up a 2W manufacturing plant. The study is divided into two broad phases: Phase 1: Feasibility analysis of countries and selection of the market Phase 2: Location selection for the shortlisted countries
Approach
In phase 1, we conducted extensive secondary research to understand and collect information on the eight SEA countries. Data was collected on macro-economic, critical, and sector-specific factors to select the top two favorable countries for 2W production. In phase 2, extensive secondary research was followed by in-depth interviews with senior-level executives to collect information on the two selected countries. We evaluated various parameters, including automotive, infrastructure, utilities, manpower, and country-specific factors, and benchmarked them against a scorecard to arrive at the location preferences for a new 2W plant.
Impact
The research helped shape the client’s strategy for operating in the SEA 2W automotive sector by: Gaining a deep understanding of the market for 2W manufacturing in SEA countries Providing a detailed attractiveness matrix to narrow down to a particular country and then to a specific location where they could potentially set up the 2W manufacturing unit
Understanding the Journey of India on Completion of Five Years of GST
Objective & Scope
The client, a global professional services firm, wanted to understand the tax journey of companies since the launch of the goods and services tax (GST) in 2017 in India. For this, it sought Benori’s support to assess and analyze: The impact of GST on businesses Government initiatives and use of technology by the government Key issues/concerns related to taxation, industry expectations, and future proposals
Approach
We conducted a web-based survey with C-suite executives across multiple industries to understand organizations' tax journeys, the steps that can spur growth in their sectors, the level of satisfaction with current information technology (IT) systems and automation, and the key issues related to compliance and industry expectations.
Impact
The research helped the client in: Understanding the journey of companies with respect to GST across sectors Analyzing the impact, efficiency, and future expectations of various industries Key issues and concerns in complying with GST law, challenges in litigation, and satisfaction with IT systems and automation
Conducting Brand Assessment of a Leading Shoe Brand across India
Objective & Scope
The client, a leading capital management firm, was aiming to understand the perception and views of customers regarding a leading shoe brand in various Indian geographies. For this, it sought Benori’s help to assess the following parameters: Market positioning of the brand Consumer perception, spending trends, and the current buying patterns and share of wallet for the brand Price perception and mode of buying products Likelihood of non-buyers purchasing from the brand in the future
Approach
We undertook a comprehensive primary study to achieve the client’s requirements. An online survey was conducted in approximately ten metro/tier-I and five tier-II and tier-III cities in India, and responses were collected to complete the study. The sample collected was a mix of users and non-users of the brand’s shoes.
Impact
The study helped the client to understand: Their brand’s likeability through net promoter scores (NPS) Brand image and perception amongst different geographies, including metros, tier-I, tier-II, and tier-III cities Purchase behavior and trigger areas for buying sports shoes Role of the salesperson in the entire purchase cycle Preferred purchase channel between online and offline
Scouting Unique Technologies across Five Areas of Interest in India
Objective & Scope
The client, a leading FMCG firm, planned to accelerate innovation in India through collaborations with academia, start-ups, and small and medium-sized enterprises (SMEs), particularly in the areas of interest related to sustainability, digitalization, and ingredients. They sought Benori’s support to: Identify technologies that possess distinctive and valuable strengths in India in the past two years Analyze market dynamics, technologies, products, collaborations, and partnerships for potential collaboration opportunities Scoping the current landscape for further development in specific fields
Approach
We conducted secondary research, covering patents, scientific literature, clinical trials, products (with or without scientific evidence), and news sources to identify relevant technologies. The findings were further examined to derive insights into their claims, potential applications, research popularity, technology readiness level (TRL), and partnerships.
Impact
The research helped the client to: Identify key companies, academic projects, and SMEs fit for potential collaboration based on the client's area of interest through their technological offerings Identify the companies’ TRL by classifying them as conceptual stage, development stage, or commercial stage projects
Identifying Start-ups in Infratech Space for a Global Investment Manager
Objective & Scope
The client, a global investment management firm, wanted to shortlist start-ups in the Infratech space. For this, it wanted Benori’s support to conduct research on these companies for: Exploring potential partnership and investment opportunities. The investment was to be made through a dedicated fund set up by the client Gaining a technological advantage for its portfolio companies through services offered by the shortlisted firms
Approach
We created a database of relevant companies using specific keywords, and then filtered them using parameters such as revenue, employee strength, funding stage, customers, geographical presence, investors, and financials. These parameters were applied using databases and secondary sources. The selected companies were then mapped to relevant industry verticals and sub-segments, and brief profiles were prepared.
Impact
The study helped the client in: Getting a list of 35 established start-up companies in the Infratech space, along with their brief profiles Reaching out to these companies for potential partnership and investment opportunities
Creating an In-depth Competitor Profile for a Fintech Firm
Objective & Scope
The client, a provider of digital transformation solutions for financial enterprises, wanted to understand the business model of one of its competitors, a US-based global fintech company, which is a leading digital solutions provider in the BFSI sector. The objective of the study was to capture strategic information, including funding details, product portfolio, pricing strategies, and licensing models, to enable the client to gain a competitive advantage in the market.
Approach
We started by conducting extensive secondary research to get the desired information. We then reached out to stakeholders at various companies, including the competitor's partner firms across varied locations, to fill information gaps. A triangulation approach was used to deduce some insights later, ensuring the information was readily available.
Impact
The detailed analysis and profiling helped the client in: Learning best practices and using them to improve its existing processes and overcome challenges Increasing sales through better client acquisitions
Profiling Potential Target Companies to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Understanding the Controlled Environment Agriculture Seeds Market
Objective & Scope
The client, a Europe-based venture capital firm, wanted to assess the potential of the Controlled Environment Agriculture (CEA) seeds segment in North America. It wanted to conduct due diligence on the company prior to investment and sought Benori’s support to: Examine the CEA seeds market trends, drivers, opportunities, challenges, market size estimation, and differentiation from outdoor seeds Benchmark the target company against top players, profiling value chain, crop portfolio, pricing, strategy, patents, market share, revenue, etc., to assess the competitive landscape
Approach
We conducted extensive secondary research to understand the CEA seeds market, including major trends, drivers, market size, major crops, and top players. We conducted primary research by interviewing industry experts to understand the value chain, value proposition, partnerships, price ranges, and other key details, as well as insights into market dynamics for all identified key players.
Impact
The study helped the client in: Gaining insights into the market potential and opportunities in the CEA seeds market Understanding the strengths and weaknesses of its target company in comparison to other top players in the market, which aided them in making informed investment decisions
Conducting Comprehensive SKU Data Management for a US-Based Chemical Supplier
Objective & Scope
A US-based supplier of composite materials, fiberglass reinforcements, chemicals, and consumables in North America is modernizing its business operations by implementing a new enterprise resource planning (ERP) system and enhancing its online product catalog. For this, they wanted Benori’s assistance in data enrichment of ~70,000 stock keeping units (SKUs) of their own and partners’ products. The task included: Consolidating and simplifying their database and elevating their product portfolio Updating the material attributes of their products, available SKUs, and variants, and adding descriptive notes on products in a revised database that could be easily fed into their ERP systems
Approach
Our approach used data from tax deducted at source (TDS) information, company websites, product catalogs, etc., to interpret product descriptions. The relevant attributes or features were enriched and validated using the pre-defined framework in consultation with the client. The project was executed over 12 months, with two to three weekly alignment calls and quarterly governance calls to review the output and address any bottlenecks.
Impact
The research helped the client in: Keeping their business process and product documentation up-to-date Streamlining their digitalization efforts, specifically their online presence Increasing sales through the online channel
Identifying Growth Opportunities for Professional Services in the Middle East
Objective & Scope
The client, a leading professional services firm, wanted to identify opportunities to diversify its offerings and craft growth strategies for businesses in the Middle East over the next three to five years. It sought Benori’s support to: Assess key regional sectors, focusing on financial services, digital transformation and AI, sports, entertainment and tourism, and tax services Evaluate regional demands and identify strategic opportunities to develop targeted approaches for market diversification and long-term growth
Approach
Our approach involved analyzing sub-segments in each sector to evaluate strategies, trends, drivers, challenges, and key players, estimating market size, and identifying best practices. We provided insights into market trends and advisory service needs from a demand perspective. Competitive intelligence was utilized to benchmark key players across service lines and strategies.
Impact
The research helped the client in: Identifying growth opportunities by analyzing success factors and addressing ecosystem challenges with tailored mitigation strategies Providing actionable insights to shape effective growth strategies across key regional areas Understanding the competition to make informed decisions and enhance strategic positioning
Supporting a Consulting Firm with a Thought Leadership Report for the TMT Sector
Objective & Scope
The client, a consulting firm, wanted a thought-leadership report on the impact of generative AI (GenAI) on the technology, media, and telecom (TMT) sector to support its outreach initiative. It sought Benori’s support to capture insights and perspectives from CXOs within the TMT sector on their GenAI adoption journey, including challenges faced and the impact on operations, services, and governance.
Approach
We surveyed 100 CXOs from the TMT sector in India to gauge their perspective on the implementation and impact of the technology. We conducted secondary research to strengthen the report with the latest trends and initiatives. We compiled the survey results using graphs, pie charts, and other visual tools to convey the status of execution, implementation strategies, use cases, considerations, and challenges associated with the adoption of GenAI technology.
Impact
The engagement helped the client in creating a report that: Highlighted the latest trend in adoption, use case, and roadmap for implementation of GenAI in the TMT domain Improve its market presence and attract new business opportunities
Evaluating R&D Strategies of FMCG Firms to Uncover Their Innovation Framework
Objective & Scope
The client, a leading FMCG company, was looking into their competitors' R&D and investment strategies. It wanted to understand their R&D efforts across multiple aspects, and sought Benori’s support to: Investment levels in R&D, including locations, models, and number of R&D centers and talent pool Identifying current and future R&D focus areas, including recent technological advancements, partnerships, etc.
Approach
To assess competitors’ R&D strategies, we leveraged public databases to capture patent filings, publications, and clinical trials to understand focus areas and upcoming innovations. Company reports and industry analysis provided insights into R&D investments, locations, talent acquisition, partnerships, and areas of excellence. We were also engaged with the company’s senior stakeholders for further validation.
Impact
The research helped the client: Gain insights into the areas where competitors are focusing on their R&D efforts To identify emerging technologies and potential threats or opportunities Take informed decisions about their own innovation pipeline, resource allocation, and potential partnerships
Assessing Sustainability Initiatives of a Major CPG Player for Business Impact
Objective & Scope
The client, a leading FMCG player, was looking to understand the CPG industry's sustainability initiatives. It wanted to focus on CPG firms in APAC in the personal care space, and sought Benori’s support to: Understand the overall sustainability agenda, including key goals and timelines Examine sustainability measures across the value chain, covering R&D, product development, manufacturing, packaging, logistics, and distribution Analyze the impact of these sustainability measures on the competitor’s overall performance
Approach
Our approach was to conduct a competitive intelligence exercise using secondary, primary, and expert consultations. We identified the key pillars of the competitor’s sustainability agenda and detailed the initiatives implemented across the personal care value chain in APAC. Additionally, we analyzed key enablers of these initiatives, their performance impact, and future sustainability strategies.
Impact
The study enabled the client in: Understanding the competitor’s sustainability strategy and approach across the personal care value chain Identifying key enablers for implementing consumer-centric sustainability initiatives Assessing the impact of these initiatives on the competitor’s overall performance
Assessing the Scope of Acquiring an In-Vitro Diagnostics (IVD) Business in India
Objective & Scope
The client, a professional services firm based in the Middle East, wanted to assess the scope of acquiring an in-vitro diagnostics (IVD) firm in India for its end client. For this, it sought Benori’s assistance in: Getting a holistic view of the current market dynamics and future potential of the IVD market in India for informed decision-making Understanding the competitive landscape and business models, operations, and strategies of the top players in the market
Approach
We conducted an extensive market study, encompassing both secondary and primary research. We approached key market participants on the demand and supply sides and conducted in-person interviews to understand business models and market dynamics.
Impact
The research findings enabled the end client to finalize its market entry strategy by providing insights into: Market landscape of IVD in India Key players in the market and business models adopted by them
Creating a CRM Database to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Identifying Strategic Buyers for Water and Sewage Treatment Plants in India
Objective & Scope
The client sought to divest its Water and Sewage Treatment Plants (WTP and STP) in Karnataka, Mohali, and Delhi, and has enlisted Benori’s support to identify potential buyers. The objective was to: Target infrastructure companies and those looking to expand their capacity in WTP and STP operations Focus on identifying prospects in these regions, providing company details, and leveraging secondary research from government websites, industry reports, and company sources to support strategic decision-making
Approach
Benori conducted a targeted analysis to identify potential buyers for the client's Water and Sewage Treatment Plants in Delhi, Mohali, and Karnataka. The research focused on infrastructure companies and operators looking to expand their WTP and STP capacity. Using secondary research, Benori explored government and industry sources, company reports, and market insights to provide a comprehensive overview of prospective buyers, including their contact details and strategic insights to support the client's divestment decision-making.
Impact
The research assisted the client with: Identifying potential buyers for their Water Treatment and Sewage Treatment Plants across key regions Gathering insights into infrastructure companies and existing operators in the water treatment sector, enabling targeted outreach Informed decision-making to enhance their divestment process effectively
Conducting Sales Enablement Study for the Packaging Market in South Korea
Objective & Scope
The client, a boutique strategic consulting firm, wanted to understand the label and packaging market in South Korea for a multinational IT company (the ‘end client’) that wanted to offer its digital printing solutions in that market. For this, it sought Benori’s support for sales enablement and help with the following: Generating lists of converters in label, flexible packaging, and folding carton segments Profiling the selected converters across the three target segments Conducting a deep dive study on the shortlisted companies
Approach
We undertook extensive primary and secondary research and conducted the study in two phases. In phase one, we identified and profiled 110 companies across the three segments, while in phase two, we created deep-dive profiles of the companies shortlisted by the client. We used native-language speakers to conduct primary interviews in both phases to obtain the required information.
Impact
The research helped the end client in getting: Lists of converters across the three segments in South Korea In-depth insights on converters in these segments and their perceptions of the client's brand versus competitor brands A list of potential sales leads to enable business development efforts
Providing a 360° View of Life Insurance Business in an Automated Single Interface
Objective & Scope
The client, a leading private life insurer in India, wanted to optimize the data collection process from the life insurance public disclosure portal and develop a single application that provides a 360-degree view of the KPIs for the industry and its competitors. For this, it sought Benori’s support in: Automating the quarterly data collection process Developing an interactive dashboard to visualize data for tracking indicators quarterly and identifying areas that have scope for improvement
Approach
Built an end-to-end Power BI application to give the client a 360° view of the life insurance business in a single automated interface. The solution consolidated competitor KPIs such as premiums and expenses, supported by a structured solution design, data enablement, and visualization. Data from PDFs was automatically ingested into an Azure SQL Database for real-time insights, while Azure Functions enabled news integration via a hosted scraper. Governance and security were ensured through Page-Level Security with role-based access for different user groups.
Impact
The solution enabled the client to: Reduce the strategy team’s effort by 85% through the machine-driven approach and interactive user interface Establish a single source of truth for all data use cases, streamlining sales meetings, MIS/reporting, and internal discussions
Conducting Pricing Intelligence of Dental Clinics across the United Kingdom
Objective & Scope
The client, a UK-based dental clinic, wanted to understand the private pricing for 12 specific dental treatments offered by its competitors across its clinic locations in the United Kingdom. For this, it sought Benori’s support to: Create a list of competitors, working around its ~380 locations, and map the largest competitors based on their reviews and services Conduct secondary research on selected competitors to understand the price points of the treatments specified
Approach
Mapped a list of around ~380 clinic locations by leveraging geospatial data in Google Maps through automation Applied automated web intelligence workflows to visit the websites of selected competitors and identify their pricing-related sections and procedure fees Created a standardized pricing dataset for 12 treatment procedures using LLMs by standardizing extracted information across clinics to enable accurate like-for-like comparisons Delivered a benchmarking dashboard summarizing price trends across competitor clinics
Impact
The detailed insights helped the client to: Gain an understanding of the treatment timelines, delivery formats, and payment terms of the competitors Conduct a pricing analysis of competitors across each strategic dental clinic location to develop business development strategies
Identifying Potential Raw Materials and Suppliers of Water-Soluble Films
Objective & Scope
The client, a leading FMCG company, as part of its sustainability initiatives to adopt biodegradable ingredients, wanted to explore and assess renewable raw materials for water-soluble films or sheets from a technical perspective and to understand their various applications. For this, the client wanted Benori’s support to: Identify sources or ingredients that are being explored as film or sheets (functional films), primary packages, etc. Evaluate the process of making films or sheets Explore suppliers, manufacturers, and companies that use water-soluble functional films in their products Analyze the activities of competitors and other key players
Approach
We employed a problem-solving approach to analyze the technology behind renewable raw materials for water-soluble films and sheets, as well as their production methods. The information was gathered from patents, commercial products available in paid databases, company websites, news articles, and other sources. We then generated actionable next steps for the client by answering questions about current and future challenges.
Impact
The study helped the client gain a technical understanding that will ultimately aid in making strategic decisions for their sustainability initiatives related to: Renewable raw material or sources availability, challenges associated with them, their solutions, opportunities for specific ingredients, application areas, and functional properties Popular production methods and new processes to form films or sheets Collaboration with potential partners for the required technology and application
Identify Potential Allies For the Start-up Hunch Venture
Objective & Scope
The client, a leading industrial machinery manufacturing company, wanted to foster partnerships to drive food and feed value chain innovations. It was looking to explore collaboration opportunities with innovative Indian startups to enhance the food and feed ecosystem, and sought Benori's support to: Identify startups providing solutions in digitalization, sensors, innovative food production, and sustainability Outreach to these startups to promote participation in the client's start-up hunch program
Approach
Our approach was to identify a long list of potential startups aligned with the client’s requirements. We evaluated the startups based on their capabilities and relevance to the areas of focus, creating concise profiles for the shortlisted candidates. To initiate engagement, we reached out to the startups through email, LinkedIn, and phone calls to inform them about the start-up hunch program.
Impact
The research helped the client in: Identifying startups offering cutting-edge solutions in digitalization, sensors, food production, and sustainability Increasing awareness of the start-up hunch program among innovative Indian startups, driving higher participation and engagement.
Understanding the Application of Biotics in the Home Care Segment
Objective & Scope
The client, a leading FMCG company, wanted to understand the application of biotics in the home care segment. To achieve this, it sought Benori's support to: Conduct a landscape study to identify the usage of biotics in various home care applications Understand research space on their use, prominent biotics, competitors’ involvement, and claim analysis of these types of products
Approach
We leveraged public databases to identify relevant patent filings, scientific literature, and commercial products, including product and patent claims. This was followed by categorization and insight generation, resulting in comprehensive reporting that provided a complete understanding of the research space, player activities, and claim analysis.
Impact
The research helped the client to: Provide a thorough overview of the current state of research on prebiotics, synbiotics, and postbiotics in Home Care, enabling the client to visualize the evolving research space and identify key areas of innovation Identify key competitors, new age start-ups, and notable collaborations, fundings, and partnerships Understanding of commercial product claims, enabling the client to distinguish between substantiated scientific evidence and unsubstantiated marketing claims
Identifying Procurement Trends for Liposomal, Lipid, and Conventional Amphotericin B
Objective & Scope
The client, a boutique consulting firm, was trying to identify trends in government and state-driven procurement of Amphotericin B before and after the black fungus outbreak in India across various forms. It sought Benori's support to: Analyze the patient and treatment areas for Amphotericin B in various forms Understand the change in procurement practices of state and central government entities before and after the black fungus outbreak
Approach
We started by conducting extensive secondary research on tenders issued by government entities, state and central, as well as public health channels that procure the drug through general tenders. We also examined significant changes driven by the outbreak and the allocation of Amphotericin B in response to it. We looked at other conventional anti-fungal drugs and their procurement for benchmarking the drugs.
Impact
The research findings helped the client in: Understanding the total market size and unmet demand for Amphotericin B in India Identifying the underserved therapy areas that could be potential markets for new entrants manufacturing Amphotericin B
Assessing EV Component Supply Chain to Examine the Market Entry Opportunity
Objective & Scope
The client, a leading consulting firm, wanted to understand the dynamics of the electric vehicle (EV) component supply chain for OEMs. It sought Benori’s support to understand: Market landscape covering critical insights for the supply chain, covering tier 1 and tier 2 suppliers of the key automobile components Value chain understanding of electric vehicle components and their current and future suppliers with a significant presence in ASEAN countries. Future procurement, localization plans, partnerships, collaborations, government policies, and incentives Approach:
Approach
We conducted primary research by interviewing experts to collect information on the supply chain dynamics of the selected EV OEMs in the target geography, as well as multiple stakeholders, including company executives in the EV domain. We conducted secondary research by reviewing automobile and EV databases, industry publications, white papers, and press releases to collect data.
Impact
The research helped the client to: Understand the market potential of EV components, key government incentives, and policies expected to impact localization plans for EVs in selected ASEAN countries Understand the value chain of EV components, manufacturing, and assembling activities. Take actions on the insights and learnings to help in decision-making for market entry
Examining the Dynamics and Challenges in Procurement Across Industries
Objective & Scope
The client, a consulting firm, was looking into the supply chain dynamics of US-based firms. It wanted to understand the procurement challenges faced by businesses and sought Benori’s support to: Assess the investment strategies of key industries in IT, focusing on software and hardware sectors Analyze current trends in procurement, new product development, and digital IT solutions Explore the challenges executives face in building resilient supply chains and integrating digital IT solutions into procurement and supply chain operations
Approach
Our approach involved identifying and selecting several global technology leaders from firms based in the United States with substantial revenue and geographic reach worldwide. Following the initial selection, participants were surveyed along key parameters such as procurement strategies, adoption of digital tools, supply chain resilience, vendor management practices, and cost optimization measures. The responses were then further curated to ensure relevance and data integrity.
Impact
The research helped the client in: Gaining valuable insights into building resilient supply chains customized to the specific needs of each industry Highlighting key areas for supply chain improvements across various sectors and guiding informed decision-making
Assessing the Availability of Trade Certifications Among Auto Part Suppliers
Objective & Scope
The client, a global consulting firm, wanted to understand the prevalence of export-oriented documentation in the auto ancillary supplier landscape. For this, it wanted Benori’s support in an evaluation exercise across Southeast Asia through the following activities: Interviewing auto parts suppliers across Southeast Asian countries to assess the availability of export and free trade-oriented forms and licenses Understanding the motivation and drivers leading to the decision to get certified for export and trade
Approach
We started with secondary research to understand the required forms and certifications for trade in Southeast Asia and the related impact on localization. Extensive primary research and expert consultations were conducted to gather insights from South Asian suppliers on the scope of coverage of these forms, their availability with vendors, and vendors' motivations for the applications.
Impact
The quick turnaround research helped the client to: Understand the sentiment of suppliers in South Asia towards import and export in the region Gain insights on the relevant forms and licenses as well as implications on localization Recognize supplier willingness to proactively obtain licenses as an indication of business growth
Benchmarking Distribution Channels for FMCG Products
Objective & Scope
Benori was tasked with identifying key FMCG categories in CSD, benchmarking CSD against GT and MT on discounts, schemes, and margins, and evaluating cost drivers influencing final product pricing across channels.
Approach
Benori mapped SKUs across CSD, GT, and MT, analysed channel value chains, and captured margins, schemes, and seasonal effects using secondary research supported by primary interviews with multiple distribution stakeholders.
Impact
Our research helped the client analyze all three channels and understand: The discounts given to the end customers in the CSD channel for all the categories How the net realization on maximum retail prices (MRPs) is helping companies gain profits despite having discounts and offers Comparison of margins and offers on specific categories available across CSDs with those of GT and MT
Assessing and Ranking Global Asset Management Companies on their ESG Focus
Objective & Scope
The client, a non-profit financial think tank, wanted to assess global financial asset management companies and financial institutions (FIs) on their commitment, policies, and actions to eliminate anti-environmental, social, and governance (ESG) activities from their investments. To assess these companies, the client sought Benori’s support to: Gather secondary data on each company and its investment policies and ESG focus Rate them according to a specific list of indicators and the parameters
Approach
We conducted extensive secondary research to understand the guidelines, policies, actions, and activities related to ESG for asset management companies. This required a deep analysis of publicly available information and media activities for these companies and their group companies to ascertain their ratings.
Impact
The report helped the client in: Understanding the commitment and focus of global asset managers towards ESG Gauge their level of commitment towards ESG and take decisions and advise companies on ways to achieve a net-zero financial system
Technology, Product, and Partner Landscape of Sustainable Rigid and Flexible Packaging
Objective & Scope
The client, a global FMCG company, wanted to assess its readiness for sustainable packaging by looking at related dynamics in the space across industries. For this, it wanted Benori’s support in: Identifying technologies, products, and partners providing scalable solutions for rigid and flexible packaging Shortlisting solutions that are recyclable by design, environmentally compostable, have a low carbon footprint, and a zero fossil fuel feedstock approach
Approach
The research included information capturing around technologies, patents, products, and start-ups in the rigid and flexible sustainable packaging space. We looked for various universities and their research work in this field. Partner scouting was conducted through primary research to understand how these universities, start-ups, and other companies have invested in sustainable packaging and to gather insights to support the client’s requirements.
Impact
The research helped the client to take strategic business decisions towards capability building in: Superior recycled materials for rigids such as High-Density Polyethylene (HDPE), Polypropylene (PP), and Polyethylene Terephthalate (PET) Fully recyclable flexibles Non-persistent biodegradable flexibles
Analyzing the Adoption of AI/ML Technologies Across Various Industries in India
Objective & Scope
The client, a top consulting firm, wanted to understand the level of adoption of artificial intelligence/machine learning (AI/ML) technologies across various business functions of different industries in India. It sought Benori’s support to conduct a survey among relevant stakeholders and get insights into: The industries that are in the early stages of adoption of AI/ML The departments, including human resources, marketing, finance, etc., which are the early adopters Present and future use cases of AI/ML implementation for different industries
Approach
We conducted more than 200 primary interviews with key decision-makers across several industries to understand AI/ML technology adoption across departments, the level of implementation, and future strategies. We reached out to designations ranging from senior managers to CXOs to get the insights.
Impact
The research helped the client understand the types of companies and functions in which AI/ML is being implemented and gain insights into: The upcoming plans of various companies/industries to increase the adoption of AI/ML The industries that are the leaders and laggards in the AI/ML adoption Challenges faced by various industries and how the client can help them to increase adoption of AI/ML
Assessing the Cloud Management Platforms (CMP) Market
Objective & Scope
The client, an IT service management company, wanted to develop a competitive business strategy and identify CMP's focus areas. For this, it wanted Benori's support for the following: Sizing the CMP market, as per the standardized parameters of segmentation in Turkey, India, Saudi Arabia, the United Arab Emirates, Kenya, and Nigeria Understanding market dynamics, demand, and developments of the CMP business Competitor analysis of leading CMP firms covering overview, offerings, focus areas, and business strategies
Approach
We conducted extensive secondary and primary research, followed by expert consultations to validate and obtain a third-party perspective. Through secondary research, we analyzed market dynamics, regional demand, industry trends, consumer behavior, and future market potential. We prepared a data model to estimate the market size and public cloud revenue and spending for each country. We conducted expert interviews to identify gaps and validate the data and information collected.
Impact
The research helped the client in: Understanding the market size and the attributes of CMP at the global level, as well as the key areas of the CMP market that have high growth potential Gaining competitive insights around key offerings, business strategies, focus areas, and others Understanding market dynamics that facilitated the growth with respect to the marketplace and attributes
Conducting Cost Breakdown Analysis of Water Purifiers
Objective & Scope
The client, a leading consumer products company, wanted to understand the best practices and cost analysis of manufacturing, distribution, and sales models for key competitors in the reverse osmosis (RO) and ultraviolet (UV) water purifier segment. The client wanted Benori’s assistance in conducting a detailed competitive intelligence on the top manufacturers in India. The study focused on creating detailed competitor profiles covering market intelligence parameters, such as product profit and loss (P&L), revenue models, supply chain models, sales channels, retailer margins, service models, operational costs, overheads, and organizational structures of the target companies.
Approach
We conducted secondary and exhaustive primary research to understand the operations involving in-house and outsourced operations, information related to call centers and services, distribution, and sales channels. We then conducted telephonic interviews with distributors, retailers, senior stakeholders, and sales and purchase teams at the target companies to gain an in-depth understanding of the cost breakdown and best practices.
Impact
The detailed insights helped the client in enhancing its overall operations efficiency and increasing the return on investment (ROI) by: Gaining a deeper understanding of the top manufacturer’s best practices in the RO & UV specific segments Shaping its routine operational strategy, including strategic decisions such as suitable sales and supply channels, and cost-based decisions
Understanding the State of Metaverse in India
Objective & Scope
The client, a management consulting firm, wanted to understand the current state of the Metaverse in India, including the reasons for its popularity, user demographics, engagement levels, and business strategies. For this, it sought Benori’s support in understanding: The engagement of Indian companies with Metaverse and their plans in terms of talent, skills, and related technologies The challenges faced in the adoption of the Metaverse
Approach
We conducted an online survey of industry leaders from 100–120 companies across various industries to gain insights into user demographics, assess their knowledge of the metaverse, and learn about their companies’ adoption strategies for the Metaverse.
Impact
The research helped the client in understanding: Awareness, acceptance, and adoption levels of Metaverse among various industries and business leaders Availability of necessary talent to leverage the Metaverse to its full potential Key concerns surrounding the adoption of the Metaverse
Benchmarking Market Competitiveness and Regulations in Global Automotive Industry
Objective & Scope
The client, a global consulting firm, was working for a KSA-based government entity that wanted to understand and benchmark the competitive environment in the global automotive industry. For this, it sought Benori’s support to: Understand the market structure and performance across the value chain of the automotive sector Identify the competitive environment and competition regulations for marketing, sales, and after-sales of cars Benchmark the findings across the developed, developing, and underdeveloped countries
Approach
We conducted extensive secondary research to understand the market structure, value chain, and the competitive environment. We conducted in-depth interviews to understand stakeholders’ perspectives on the competitive environment. Industry experts were interviewed to understand the competitive regulations and their impact on the stakeholders. Based on the findings, we created a data model to benchmark countries by their competitive environment and industry maturity.
Impact
The research findings helped the client to understand: The current market structure, performance, and competitive scenario across the global automotive value chain The adopted anti-competitive regulations and global best practices in terms of competition regulation in the automotive sector Policies and regulations that can be adopted to ensure fair competition in the automotive industry
Assessing India’s Talent Supply Chain for a Talent Assessment Company
Objective & Scope
The client, an India-based online talent assessment company, wanted to gain thorough insights into the employability of the talent pool in India and the demand across various industries. Based on this analysis, the client wanted Benori’s support to identify and highlight the skills and knowledge gaps in the talent supply chain.
Approach
We undertook extensive secondary research on India and global talent and job market trends and scenarios, and analyzed online survey data. Data from these methods was collated in a report, which consisted of data analysis and insights from surveys and industry-wide discussions with senior HR professionals, sectoral dossiers for six major industries, and an anchor article on reshaping India’s workforce.
Impact
The report, co-authored with the client, helped in: Understanding the employability scenario in India vis-à-vis demand from industries Delivering information and actionable insights for better policy making and guiding academia, students, and corporates on the next steps to bridge the gaps
Conducting Study on Cryptocurrency Market in the Middle East
Objective & Scope
The client, a management consulting company, wanted to publish a research paper on the emergence and growth of cryptocurrency in the Middle East market. It sought Benori’s support to understand: Growth in crypto exchanges, covering both domestic and international, targeting the Middle East market Regulations/licensing on crypto trading and exchanges in key GCC markets The comparison of the pros and cons of establishing a crypto exchange in Abu Dhabi, Dubai, and Bahrain
Approach
We studied the cryptocurrency market in the Middle East. The report covered the emergence of cryptocurrency in the region, growth areas in the local market, along with trends, drivers, government initiatives, and regulatory frameworks of key countries and globally, and how to establish a crypto exchange. More emphasis was placed on the licensing regulations followed in various countries in the Middle East.
Methodology
Our research helped the client in: Gaining an understanding of the cryptocurrency market in the Middle East, its emergence in different countries, and growth parameters Analyzing key licensing and regulations across different countries in the Middle East
Conducting a Price Benchmarking Study for e-Powertrains in India
Objective & Scope
The client, an EV component manufacturer, wanted to benchmark the prices and specifications of their e-powertrain products with comparable products from competitors in India for two-wheelers (2Ws), three-wheelers (3Ws), and entry-level four-wheelers (4Ws). They also wanted to understand the premium original equipment manufacturers (OEMs) pay for innovative enhancements to e-powertrain solutions. For this, they sought Benori to conduct a benchmarking exercise across the following product categories: Hub motors Mid motors Controllers
Approach
We conducted extensive primary and secondary research to collect information on various critical parameters and differentiating factors for the motors and controllers of 15–16 players in the structured and unstructured segments. We also asked them for innovations/enhancements in their product portfolios and the price range for such products. We then triangulated the information by speaking to 4–5 OEMs and other industry experts working in the domain.
Impact
The client was able to understand and assess: Competitor’s prices for products with similar specifications and efficiencies, and benchmark them to their own product portfolio The premium OEMs are already paying or intend to pay for product efficiencies, innovations, or enhancements in motors and controllers
Benchmarking the Technologies and Software of Used Car Platform
Objective & Scope
The client, a global consulting firm, required Benori to benchmark the technologies and software used by the online used car platforms across selected markets, with in-depth information related to: Technologies and related software used for the entire customer journey and interface for selecting digital used car platforms Digital tools comparison across the value chain, including inspection, evaluation, chatbot, pricing, auction, connected devices, and online recommender, along with the associated cost and development time, wherever applicable
Approach
We conducted extensive secondary research and in-depth primary interviews with senior technology executives working in used car companies to understand the technologies involved across the value chain. We provided insights on digital tool interventions while sourcing and retailing a car, emphasizing user interface/user experience (UI/UX), front-end and back-end frameworks and languages, APIs, security layers, and data sources.
Impact
Our research helped the client in: Gaining an understanding of the technologies and software involved in various stages of the customer journey while buying or selling a used car, along with their after-sales support and communication Benchmarking the key players based on the used-car platform for their digital tools’ adoption across the value chain Understanding the technology enhancements pre and post-COVID
Conducting a Capacity Intelligence Study for the Beverage Segment in India
Objective & Scope
The client, a global FMCG major, wanted to assess their headroom for growth by looking at beverage production capacities of 20+ competitors in India. The assessment included tracking of unutilized capacity by category and regions. For this, Benori conducted a market study focusing on the following categories for the target companies: Carbonated soft drinks (CSD) Juice Water Value-added dairy (VAD) Energy drink Others
Approach
We conducted extensive primary and secondary research to collect information on the following parameters: plant location, ownership type, brands/pack types, number of production lines with capacities, overall plant capacity, capacity utilization, and annual production. Using the above information, we calculated the unused volumes and capacity headroom available across states for players and their respective categories and presented the results in a dashboard.
Impact
The client was able to understand and assess: Free capacities available for all players by region, state, and category Executed and planned investments by the competition, which helped them refine their India expansion strategies
Providing Location Analysis for a Two-Wheeler (2W) Production Plant in Southeast Asia
Objective & Scope
The client, a leading multinational professional services firm, was working for a renowned two-wheeler (2W) manufacturer in India. For this, it sought Benori’s assistance in conducting a feasibility analysis of eight South East Asian (SEA) countries to set up a 2W manufacturing plant. The study is divided into two broad phases: Phase 1: Feasibility analysis of countries and selection of the market Phase 2: Location selection for the shortlisted countries
Approach
In phase 1, we conducted extensive secondary research to understand and collect information on the eight SEA countries. Data was collected on macro-economic, critical, and sector-specific factors to select the top two favorable countries for 2W production. In phase 2, extensive secondary research was followed by in-depth interviews with senior-level executives to collect information on the two selected countries. We evaluated various parameters, including automotive, infrastructure, utilities, manpower, and country-specific factors, and benchmarked them against a scorecard to arrive at the location preferences for a new 2W plant.
Impact
The research helped shape the client’s strategy for operating in the SEA 2W automotive sector by: Gaining a deep understanding of the market for 2W manufacturing in SEA countries Providing a detailed attractiveness matrix to narrow down to a particular country and then to a specific location where they could potentially set up the 2W manufacturing unit
Understanding the Journey of India on Completion of Five Years of GST
Objective & Scope
The client, a global professional services firm, wanted to understand the tax journey of companies since the launch of the goods and services tax (GST) in 2017 in India. For this, it sought Benori’s support to assess and analyze: The impact of GST on businesses Government initiatives and use of technology by the government Key issues/concerns related to taxation, industry expectations, and future proposals
Approach
We conducted a web-based survey with C-suite executives across multiple industries to understand organizations' tax journeys, the steps that can spur growth in their sectors, the level of satisfaction with current information technology (IT) systems and automation, and the key issues related to compliance and industry expectations.
Impact
The research helped the client in: Understanding the journey of companies with respect to GST across sectors Analyzing the impact, efficiency, and future expectations of various industries Key issues and concerns in complying with GST law, challenges in litigation, and satisfaction with IT systems and automation
Conducting Brand Assessment of a Leading Shoe Brand across India
Objective & Scope
The client, a leading capital management firm, was aiming to understand the perception and views of customers regarding a leading shoe brand in various Indian geographies. For this, it sought Benori’s help to assess the following parameters: Market positioning of the brand Consumer perception, spending trends, and the current buying patterns and share of wallet for the brand Price perception and mode of buying products Likelihood of non-buyers purchasing from the brand in the future
Approach
We undertook a comprehensive primary study to achieve the client’s requirements. An online survey was conducted in approximately ten metro/tier-I and five tier-II and tier-III cities in India, and responses were collected to complete the study. The sample collected was a mix of users and non-users of the brand’s shoes.
Impact
The study helped the client to understand: Their brand’s likeability through net promoter scores (NPS) Brand image and perception amongst different geographies, including metros, tier-I, tier-II, and tier-III cities Purchase behavior and trigger areas for buying sports shoes Role of the salesperson in the entire purchase cycle Preferred purchase channel between online and offline
Scouting Unique Technologies across Five Areas of Interest in India
Objective & Scope
The client, a leading FMCG firm, planned to accelerate innovation in India through collaborations with academia, start-ups, and small and medium-sized enterprises (SMEs), particularly in the areas of interest related to sustainability, digitalization, and ingredients. They sought Benori’s support to: Identify technologies that possess distinctive and valuable strengths in India in the past two years Analyze market dynamics, technologies, products, collaborations, and partnerships for potential collaboration opportunities Scoping the current landscape for further development in specific fields
Approach
We conducted secondary research, covering patents, scientific literature, clinical trials, products (with or without scientific evidence), and news sources to identify relevant technologies. The findings were further examined to derive insights into their claims, potential applications, research popularity, technology readiness level (TRL), and partnerships.
Impact
The research helped the client to: Identify key companies, academic projects, and SMEs fit for potential collaboration based on the client's area of interest through their technological offerings Identify the companies’ TRL by classifying them as conceptual stage, development stage, or commercial stage projects
Identifying Start-ups in Infratech Space for a Global Investment Manager
Objective & Scope
The client, a global investment management firm, wanted to shortlist start-ups in the Infratech space. For this, it wanted Benori’s support to conduct research on these companies for: Exploring potential partnership and investment opportunities. The investment was to be made through a dedicated fund set up by the client Gaining a technological advantage for its portfolio companies through services offered by the shortlisted firms
Approach
We created a database of relevant companies using specific keywords, and then filtered them using parameters such as revenue, employee strength, funding stage, customers, geographical presence, investors, and financials. These parameters were applied using databases and secondary sources. The selected companies were then mapped to relevant industry verticals and sub-segments, and brief profiles were prepared.
Impact
The study helped the client in: Getting a list of 35 established start-up companies in the Infratech space, along with their brief profiles Reaching out to these companies for potential partnership and investment opportunities
Creating an In-depth Competitor Profile for a Fintech Firm
Objective & Scope
The client, a provider of digital transformation solutions for financial enterprises, wanted to understand the business model of one of its competitors, a US-based global fintech company, which is a leading digital solutions provider in the BFSI sector. The objective of the study was to capture strategic information, including funding details, product portfolio, pricing strategies, and licensing models, to enable the client to gain a competitive advantage in the market.
Approach
We started by conducting extensive secondary research to get the desired information. We then reached out to stakeholders at various companies, including the competitor's partner firms across varied locations, to fill information gaps. A triangulation approach was used to deduce some insights later, ensuring the information was readily available.
Impact
The detailed analysis and profiling helped the client in: Learning best practices and using them to improve its existing processes and overcome challenges Increasing sales through better client acquisitions
Profiling Potential Target Companies to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Understanding the Controlled Environment Agriculture Seeds Market
Objective & Scope
The client, a Europe-based venture capital firm, wanted to assess the potential of the Controlled Environment Agriculture (CEA) seeds segment in North America. It wanted to conduct due diligence on the company prior to investment and sought Benori’s support to: Examine the CEA seeds market trends, drivers, opportunities, challenges, market size estimation, and differentiation from outdoor seeds Benchmark the target company against top players, profiling value chain, crop portfolio, pricing, strategy, patents, market share, revenue, etc., to assess the competitive landscape
Approach
We conducted extensive secondary research to understand the CEA seeds market, including major trends, drivers, market size, major crops, and top players. We conducted primary research by interviewing industry experts to understand the value chain, value proposition, partnerships, price ranges, and other key details, as well as insights into market dynamics for all identified key players.
Impact
The study helped the client in: Gaining insights into the market potential and opportunities in the CEA seeds market Understanding the strengths and weaknesses of its target company in comparison to other top players in the market, which aided them in making informed investment decisions
Conducting Comprehensive SKU Data Management for a US-Based Chemical Supplier
Objective & Scope
A US-based supplier of composite materials, fiberglass reinforcements, chemicals, and consumables in North America is modernizing its business operations by implementing a new enterprise resource planning (ERP) system and enhancing its online product catalog. For this, they wanted Benori’s assistance in data enrichment of ~70,000 stock keeping units (SKUs) of their own and partners’ products. The task included: Consolidating and simplifying their database and elevating their product portfolio Updating the material attributes of their products, available SKUs, and variants, and adding descriptive notes on products in a revised database that could be easily fed into their ERP systems
Approach
Our approach used data from tax deducted at source (TDS) information, company websites, product catalogs, etc., to interpret product descriptions. The relevant attributes or features were enriched and validated using the pre-defined framework in consultation with the client. The project was executed over 12 months, with two to three weekly alignment calls and quarterly governance calls to review the output and address any bottlenecks.
Impact
The research helped the client in: Keeping their business process and product documentation up-to-date Streamlining their digitalization efforts, specifically their online presence Increasing sales through the online channel
Identifying Growth Opportunities for Professional Services in the Middle East
Objective & Scope
The client, a leading professional services firm, wanted to identify opportunities to diversify its offerings and craft growth strategies for businesses in the Middle East over the next three to five years. It sought Benori’s support to: Assess key regional sectors, focusing on financial services, digital transformation and AI, sports, entertainment and tourism, and tax services Evaluate regional demands and identify strategic opportunities to develop targeted approaches for market diversification and long-term growth
Approach
Our approach involved analyzing sub-segments in each sector to evaluate strategies, trends, drivers, challenges, and key players, estimating market size, and identifying best practices. We provided insights into market trends and advisory service needs from a demand perspective. Competitive intelligence was utilized to benchmark key players across service lines and strategies.
Impact
The research helped the client in: Identifying growth opportunities by analyzing success factors and addressing ecosystem challenges with tailored mitigation strategies Providing actionable insights to shape effective growth strategies across key regional areas Understanding the competition to make informed decisions and enhance strategic positioning
Supporting a Consulting Firm with a Thought Leadership Report for the TMT Sector
Objective & Scope
The client, a consulting firm, wanted a thought-leadership report on the impact of generative AI (GenAI) on the technology, media, and telecom (TMT) sector to support its outreach initiative. It sought Benori’s support to capture insights and perspectives from CXOs within the TMT sector on their GenAI adoption journey, including challenges faced and the impact on operations, services, and governance.
Approach
We surveyed 100 CXOs from the TMT sector in India to gauge their perspective on the implementation and impact of the technology. We conducted secondary research to strengthen the report with the latest trends and initiatives. We compiled the survey results using graphs, pie charts, and other visual tools to convey the status of execution, implementation strategies, use cases, considerations, and challenges associated with the adoption of GenAI technology.
Impact
The engagement helped the client in creating a report that: Highlighted the latest trend in adoption, use case, and roadmap for implementation of GenAI in the TMT domain Improve its market presence and attract new business opportunities
Evaluating R&D Strategies of FMCG Firms to Uncover Their Innovation Framework
Objective & Scope
The client, a leading FMCG company, was looking into their competitors' R&D and investment strategies. It wanted to understand their R&D efforts across multiple aspects, and sought Benori’s support to: Investment levels in R&D, including locations, models, and number of R&D centers and talent pool Identifying current and future R&D focus areas, including recent technological advancements, partnerships, etc.
Approach
To assess competitors’ R&D strategies, we leveraged public databases to capture patent filings, publications, and clinical trials to understand focus areas and upcoming innovations. Company reports and industry analysis provided insights into R&D investments, locations, talent acquisition, partnerships, and areas of excellence. We were also engaged with the company’s senior stakeholders for further validation.
Impact
The research helped the client: Gain insights into the areas where competitors are focusing on their R&D efforts To identify emerging technologies and potential threats or opportunities Take informed decisions about their own innovation pipeline, resource allocation, and potential partnerships
Assessing Sustainability Initiatives of a Major CPG Player for Business Impact
Objective & Scope
The client, a leading FMCG player, was looking to understand the CPG industry's sustainability initiatives. It wanted to focus on CPG firms in APAC in the personal care space, and sought Benori’s support to: Understand the overall sustainability agenda, including key goals and timelines Examine sustainability measures across the value chain, covering R&D, product development, manufacturing, packaging, logistics, and distribution Analyze the impact of these sustainability measures on the competitor’s overall performance
Approach
Our approach was to conduct a competitive intelligence exercise using secondary, primary, and expert consultations. We identified the key pillars of the competitor’s sustainability agenda and detailed the initiatives implemented across the personal care value chain in APAC. Additionally, we analyzed key enablers of these initiatives, their performance impact, and future sustainability strategies.
Impact
The study enabled the client in: Understanding the competitor’s sustainability strategy and approach across the personal care value chain Identifying key enablers for implementing consumer-centric sustainability initiatives Assessing the impact of these initiatives on the competitor’s overall performance
Assessing the Scope of Acquiring an In-Vitro Diagnostics (IVD) Business in India
Objective & Scope
The client, a professional services firm based in the Middle East, wanted to assess the scope of acquiring an in-vitro diagnostics (IVD) firm in India for its end client. For this, it sought Benori’s assistance in: Getting a holistic view of the current market dynamics and future potential of the IVD market in India for informed decision-making Understanding the competitive landscape and business models, operations, and strategies of the top players in the market
Approach
We conducted an extensive market study, encompassing both secondary and primary research. We approached key market participants on the demand and supply sides and conducted in-person interviews to understand business models and market dynamics.
Impact
The research findings enabled the end client to finalize its market entry strategy by providing insights into: Market landscape of IVD in India Key players in the market and business models adopted by them
Creating a CRM Database to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Identifying Strategic Buyers for Water and Sewage Treatment Plants in India
Objective & Scope
The client sought to divest its Water and Sewage Treatment Plants (WTP and STP) in Karnataka, Mohali, and Delhi, and has enlisted Benori’s support to identify potential buyers. The objective was to: Target infrastructure companies and those looking to expand their capacity in WTP and STP operations Focus on identifying prospects in these regions, providing company details, and leveraging secondary research from government websites, industry reports, and company sources to support strategic decision-making
Approach
Benori conducted a targeted analysis to identify potential buyers for the client's Water and Sewage Treatment Plants in Delhi, Mohali, and Karnataka. The research focused on infrastructure companies and operators looking to expand their WTP and STP capacity. Using secondary research, Benori explored government and industry sources, company reports, and market insights to provide a comprehensive overview of prospective buyers, including their contact details and strategic insights to support the client's divestment decision-making.
Impact
The research assisted the client with: Identifying potential buyers for their Water Treatment and Sewage Treatment Plants across key regions Gathering insights into infrastructure companies and existing operators in the water treatment sector, enabling targeted outreach Informed decision-making to enhance their divestment process effectively
Conducting Sales Enablement Study for the Packaging Market in South Korea
Objective & Scope
The client, a boutique strategic consulting firm, wanted to understand the label and packaging market in South Korea for a multinational IT company (the ‘end client’) that wanted to offer its digital printing solutions in that market. For this, it sought Benori’s support for sales enablement and help with the following: Generating lists of converters in label, flexible packaging, and folding carton segments Profiling the selected converters across the three target segments Conducting a deep dive study on the shortlisted companies
Approach
We undertook extensive primary and secondary research and conducted the study in two phases. In phase one, we identified and profiled 110 companies across the three segments, while in phase two, we created deep-dive profiles of the companies shortlisted by the client. We used native-language speakers to conduct primary interviews in both phases to obtain the required information.
Impact
The research helped the end client in getting: Lists of converters across the three segments in South Korea In-depth insights on converters in these segments and their perceptions of the client's brand versus competitor brands A list of potential sales leads to enable business development efforts
Providing a 360° View of Life Insurance Business in an Automated Single Interface
Objective & Scope
The client, a leading private life insurer in India, wanted to optimize the data collection process from the life insurance public disclosure portal and develop a single application that provides a 360-degree view of the KPIs for the industry and its competitors. For this, it sought Benori’s support in: Automating the quarterly data collection process Developing an interactive dashboard to visualize data for tracking indicators quarterly and identifying areas that have scope for improvement
Approach
Built an end-to-end Power BI application to give the client a 360° view of the life insurance business in a single automated interface. The solution consolidated competitor KPIs such as premiums and expenses, supported by a structured solution design, data enablement, and visualization. Data from PDFs was automatically ingested into an Azure SQL Database for real-time insights, while Azure Functions enabled news integration via a hosted scraper. Governance and security were ensured through Page-Level Security with role-based access for different user groups.
Impact
The solution enabled the client to: Reduce the strategy team’s effort by 85% through the machine-driven approach and interactive user interface Establish a single source of truth for all data use cases, streamlining sales meetings, MIS/reporting, and internal discussions
Conducting Pricing Intelligence of Dental Clinics across the United Kingdom
Objective & Scope
The client, a UK-based dental clinic, wanted to understand the private pricing for 12 specific dental treatments offered by its competitors across its clinic locations in the United Kingdom. For this, it sought Benori’s support to: Create a list of competitors, working around its ~380 locations, and map the largest competitors based on their reviews and services Conduct secondary research on selected competitors to understand the price points of the treatments specified
Approach
Mapped a list of around ~380 clinic locations by leveraging geospatial data in Google Maps through automation Applied automated web intelligence workflows to visit the websites of selected competitors and identify their pricing-related sections and procedure fees Created a standardized pricing dataset for 12 treatment procedures using LLMs by standardizing extracted information across clinics to enable accurate like-for-like comparisons Delivered a benchmarking dashboard summarizing price trends across competitor clinics
Impact
The detailed insights helped the client to: Gain an understanding of the treatment timelines, delivery formats, and payment terms of the competitors Conduct a pricing analysis of competitors across each strategic dental clinic location to develop business development strategies
Identifying Potential Raw Materials and Suppliers of Water-Soluble Films
Objective & Scope
The client, a leading FMCG company, as part of its sustainability initiatives to adopt biodegradable ingredients, wanted to explore and assess renewable raw materials for water-soluble films or sheets from a technical perspective and to understand their various applications. For this, the client wanted Benori’s support to: Identify sources or ingredients that are being explored as film or sheets (functional films), primary packages, etc. Evaluate the process of making films or sheets Explore suppliers, manufacturers, and companies that use water-soluble functional films in their products Analyze the activities of competitors and other key players
Approach
We employed a problem-solving approach to analyze the technology behind renewable raw materials for water-soluble films and sheets, as well as their production methods. The information was gathered from patents, commercial products available in paid databases, company websites, news articles, and other sources. We then generated actionable next steps for the client by answering questions about current and future challenges.
Impact
The study helped the client gain a technical understanding that will ultimately aid in making strategic decisions for their sustainability initiatives related to: Renewable raw material or sources availability, challenges associated with them, their solutions, opportunities for specific ingredients, application areas, and functional properties Popular production methods and new processes to form films or sheets Collaboration with potential partners for the required technology and application
Identify Potential Allies For the Start-up Hunch Venture
Objective & Scope
The client, a leading industrial machinery manufacturing company, wanted to foster partnerships to drive food and feed value chain innovations. It was looking to explore collaboration opportunities with innovative Indian startups to enhance the food and feed ecosystem, and sought Benori's support to: Identify startups providing solutions in digitalization, sensors, innovative food production, and sustainability Outreach to these startups to promote participation in the client's start-up hunch program
Approach
Our approach was to identify a long list of potential startups aligned with the client’s requirements. We evaluated the startups based on their capabilities and relevance to the areas of focus, creating concise profiles for the shortlisted candidates. To initiate engagement, we reached out to the startups through email, LinkedIn, and phone calls to inform them about the start-up hunch program.
Impact
The research helped the client in: Identifying startups offering cutting-edge solutions in digitalization, sensors, food production, and sustainability Increasing awareness of the start-up hunch program among innovative Indian startups, driving higher participation and engagement.
Understanding the Application of Biotics in the Home Care Segment
Objective & Scope
The client, a leading FMCG company, wanted to understand the application of biotics in the home care segment. To achieve this, it sought Benori's support to: Conduct a landscape study to identify the usage of biotics in various home care applications Understand research space on their use, prominent biotics, competitors’ involvement, and claim analysis of these types of products
Approach
We leveraged public databases to identify relevant patent filings, scientific literature, and commercial products, including product and patent claims. This was followed by categorization and insight generation, resulting in comprehensive reporting that provided a complete understanding of the research space, player activities, and claim analysis.
Impact
The research helped the client to: Provide a thorough overview of the current state of research on prebiotics, synbiotics, and postbiotics in Home Care, enabling the client to visualize the evolving research space and identify key areas of innovation Identify key competitors, new age start-ups, and notable collaborations, fundings, and partnerships Understanding of commercial product claims, enabling the client to distinguish between substantiated scientific evidence and unsubstantiated marketing claims
Identifying Procurement Trends for Liposomal, Lipid, and Conventional Amphotericin B
Objective & Scope
The client, a boutique consulting firm, was trying to identify trends in government and state-driven procurement of Amphotericin B before and after the black fungus outbreak in India across various forms. It sought Benori's support to: Analyze the patient and treatment areas for Amphotericin B in various forms Understand the change in procurement practices of state and central government entities before and after the black fungus outbreak
Approach
We started by conducting extensive secondary research on tenders issued by government entities, state and central, as well as public health channels that procure the drug through general tenders. We also examined significant changes driven by the outbreak and the allocation of Amphotericin B in response to it. We looked at other conventional anti-fungal drugs and their procurement for benchmarking the drugs.
Impact
The research findings helped the client in: Understanding the total market size and unmet demand for Amphotericin B in India Identifying the underserved therapy areas that could be potential markets for new entrants manufacturing Amphotericin B
Assessing EV Component Supply Chain to Examine the Market Entry Opportunity
Objective & Scope
The client, a leading consulting firm, wanted to understand the dynamics of the electric vehicle (EV) component supply chain for OEMs. It sought Benori’s support to understand: Market landscape covering critical insights for the supply chain, covering tier 1 and tier 2 suppliers of the key automobile components Value chain understanding of electric vehicle components and their current and future suppliers with a significant presence in ASEAN countries. Future procurement, localization plans, partnerships, collaborations, government policies, and incentives Approach:
Approach
We conducted primary research by interviewing experts to collect information on the supply chain dynamics of the selected EV OEMs in the target geography, as well as multiple stakeholders, including company executives in the EV domain. We conducted secondary research by reviewing automobile and EV databases, industry publications, white papers, and press releases to collect data.
Impact
The research helped the client to: Understand the market potential of EV components, key government incentives, and policies expected to impact localization plans for EVs in selected ASEAN countries Understand the value chain of EV components, manufacturing, and assembling activities. Take actions on the insights and learnings to help in decision-making for market entry
Examining the Dynamics and Challenges in Procurement Across Industries
Objective & Scope
The client, a consulting firm, was looking into the supply chain dynamics of US-based firms. It wanted to understand the procurement challenges faced by businesses and sought Benori’s support to: Assess the investment strategies of key industries in IT, focusing on software and hardware sectors Analyze current trends in procurement, new product development, and digital IT solutions Explore the challenges executives face in building resilient supply chains and integrating digital IT solutions into procurement and supply chain operations
Approach
Our approach involved identifying and selecting several global technology leaders from firms based in the United States with substantial revenue and geographic reach worldwide. Following the initial selection, participants were surveyed along key parameters such as procurement strategies, adoption of digital tools, supply chain resilience, vendor management practices, and cost optimization measures. The responses were then further curated to ensure relevance and data integrity.
Impact
The research helped the client in: Gaining valuable insights into building resilient supply chains customized to the specific needs of each industry Highlighting key areas for supply chain improvements across various sectors and guiding informed decision-making
Assessing the Availability of Trade Certifications Among Auto Part Suppliers
Objective & Scope
The client, a global consulting firm, wanted to understand the prevalence of export-oriented documentation in the auto ancillary supplier landscape. For this, it wanted Benori’s support in an evaluation exercise across Southeast Asia through the following activities: Interviewing auto parts suppliers across Southeast Asian countries to assess the availability of export and free trade-oriented forms and licenses Understanding the motivation and drivers leading to the decision to get certified for export and trade
Approach
We started with secondary research to understand the required forms and certifications for trade in Southeast Asia and the related impact on localization. Extensive primary research and expert consultations were conducted to gather insights from South Asian suppliers on the scope of coverage of these forms, their availability with vendors, and vendors' motivations for the applications.
Impact
The quick turnaround research helped the client to: Understand the sentiment of suppliers in South Asia towards import and export in the region Gain insights on the relevant forms and licenses as well as implications on localization Recognize supplier willingness to proactively obtain licenses as an indication of business growth
Benchmarking Distribution Channels for FMCG Products
Objective & Scope
Benori was tasked with identifying key FMCG categories in CSD, benchmarking CSD against GT and MT on discounts, schemes, and margins, and evaluating cost drivers influencing final product pricing across channels.
Approach
Benori mapped SKUs across CSD, GT, and MT, analysed channel value chains, and captured margins, schemes, and seasonal effects using secondary research supported by primary interviews with multiple distribution stakeholders.
Impact
Our research helped the client analyze all three channels and understand: The discounts given to the end customers in the CSD channel for all the categories How the net realization on maximum retail prices (MRPs) is helping companies gain profits despite having discounts and offers Comparison of margins and offers on specific categories available across CSDs with those of GT and MT
Assessing and Ranking Global Asset Management Companies on their ESG Focus
Objective & Scope
The client, a non-profit financial think tank, wanted to assess global financial asset management companies and financial institutions (FIs) on their commitment, policies, and actions to eliminate anti-environmental, social, and governance (ESG) activities from their investments. To assess these companies, the client sought Benori’s support to: Gather secondary data on each company and its investment policies and ESG focus Rate them according to a specific list of indicators and the parameters
Approach
We conducted extensive secondary research to understand the guidelines, policies, actions, and activities related to ESG for asset management companies. This required a deep analysis of publicly available information and media activities for these companies and their group companies to ascertain their ratings.
Impact
The report helped the client in: Understanding the commitment and focus of global asset managers towards ESG Gauge their level of commitment towards ESG and take decisions and advise companies on ways to achieve a net-zero financial system
Technology, Product, and Partner Landscape of Sustainable Rigid and Flexible Packaging
Objective & Scope
The client, a global FMCG company, wanted to assess its readiness for sustainable packaging by looking at related dynamics in the space across industries. For this, it wanted Benori’s support in: Identifying technologies, products, and partners providing scalable solutions for rigid and flexible packaging Shortlisting solutions that are recyclable by design, environmentally compostable, have a low carbon footprint, and a zero fossil fuel feedstock approach
Approach
The research included information capturing around technologies, patents, products, and start-ups in the rigid and flexible sustainable packaging space. We looked for various universities and their research work in this field. Partner scouting was conducted through primary research to understand how these universities, start-ups, and other companies have invested in sustainable packaging and to gather insights to support the client’s requirements.
Impact
The research helped the client to take strategic business decisions towards capability building in: Superior recycled materials for rigids such as High-Density Polyethylene (HDPE), Polypropylene (PP), and Polyethylene Terephthalate (PET) Fully recyclable flexibles Non-persistent biodegradable flexibles
Analyzing the Adoption of AI/ML Technologies Across Various Industries in India
Objective & Scope
The client, a top consulting firm, wanted to understand the level of adoption of artificial intelligence/machine learning (AI/ML) technologies across various business functions of different industries in India. It sought Benori’s support to conduct a survey among relevant stakeholders and get insights into: The industries that are in the early stages of adoption of AI/ML The departments, including human resources, marketing, finance, etc., which are the early adopters Present and future use cases of AI/ML implementation for different industries
Approach
We conducted more than 200 primary interviews with key decision-makers across several industries to understand AI/ML technology adoption across departments, the level of implementation, and future strategies. We reached out to designations ranging from senior managers to CXOs to get the insights.
Impact
The research helped the client understand the types of companies and functions in which AI/ML is being implemented and gain insights into: The upcoming plans of various companies/industries to increase the adoption of AI/ML The industries that are the leaders and laggards in the AI/ML adoption Challenges faced by various industries and how the client can help them to increase adoption of AI/ML
Assessing the Cloud Management Platforms (CMP) Market
Objective & Scope
The client, an IT service management company, wanted to develop a competitive business strategy and identify CMP's focus areas. For this, it wanted Benori's support for the following: Sizing the CMP market, as per the standardized parameters of segmentation in Turkey, India, Saudi Arabia, the United Arab Emirates, Kenya, and Nigeria Understanding market dynamics, demand, and developments of the CMP business Competitor analysis of leading CMP firms covering overview, offerings, focus areas, and business strategies
Approach
We conducted extensive secondary and primary research, followed by expert consultations to validate and obtain a third-party perspective. Through secondary research, we analyzed market dynamics, regional demand, industry trends, consumer behavior, and future market potential. We prepared a data model to estimate the market size and public cloud revenue and spending for each country. We conducted expert interviews to identify gaps and validate the data and information collected.
Impact
The research helped the client in: Understanding the market size and the attributes of CMP at the global level, as well as the key areas of the CMP market that have high growth potential Gaining competitive insights around key offerings, business strategies, focus areas, and others Understanding market dynamics that facilitated the growth with respect to the marketplace and attributes
Conducting Cost Breakdown Analysis of Water Purifiers
Objective & Scope
The client, a leading consumer products company, wanted to understand the best practices and cost analysis of manufacturing, distribution, and sales models for key competitors in the reverse osmosis (RO) and ultraviolet (UV) water purifier segment. The client wanted Benori’s assistance in conducting a detailed competitive intelligence on the top manufacturers in India. The study focused on creating detailed competitor profiles covering market intelligence parameters, such as product profit and loss (P&L), revenue models, supply chain models, sales channels, retailer margins, service models, operational costs, overheads, and organizational structures of the target companies.
Approach
We conducted secondary and exhaustive primary research to understand the operations involving in-house and outsourced operations, information related to call centers and services, distribution, and sales channels. We then conducted telephonic interviews with distributors, retailers, senior stakeholders, and sales and purchase teams at the target companies to gain an in-depth understanding of the cost breakdown and best practices.
Impact
The detailed insights helped the client in enhancing its overall operations efficiency and increasing the return on investment (ROI) by: Gaining a deeper understanding of the top manufacturer’s best practices in the RO & UV specific segments Shaping its routine operational strategy, including strategic decisions such as suitable sales and supply channels, and cost-based decisions
Understanding the State of Metaverse in India
Objective & Scope
The client, a management consulting firm, wanted to understand the current state of the Metaverse in India, including the reasons for its popularity, user demographics, engagement levels, and business strategies. For this, it sought Benori’s support in understanding: The engagement of Indian companies with Metaverse and their plans in terms of talent, skills, and related technologies The challenges faced in the adoption of the Metaverse
Approach
We conducted an online survey of industry leaders from 100–120 companies across various industries to gain insights into user demographics, assess their knowledge of the metaverse, and learn about their companies’ adoption strategies for the Metaverse.
Impact
The research helped the client in understanding: Awareness, acceptance, and adoption levels of Metaverse among various industries and business leaders Availability of necessary talent to leverage the Metaverse to its full potential Key concerns surrounding the adoption of the Metaverse
Benchmarking Market Competitiveness and Regulations in Global Automotive Industry
Objective & Scope
The client, a global consulting firm, was working for a KSA-based government entity that wanted to understand and benchmark the competitive environment in the global automotive industry. For this, it sought Benori’s support to: Understand the market structure and performance across the value chain of the automotive sector Identify the competitive environment and competition regulations for marketing, sales, and after-sales of cars Benchmark the findings across the developed, developing, and underdeveloped countries
Approach
We conducted extensive secondary research to understand the market structure, value chain, and the competitive environment. We conducted in-depth interviews to understand stakeholders’ perspectives on the competitive environment. Industry experts were interviewed to understand the competitive regulations and their impact on the stakeholders. Based on the findings, we created a data model to benchmark countries by their competitive environment and industry maturity.
Impact
The research findings helped the client to understand: The current market structure, performance, and competitive scenario across the global automotive value chain The adopted anti-competitive regulations and global best practices in terms of competition regulation in the automotive sector Policies and regulations that can be adopted to ensure fair competition in the automotive industry
Assessing India’s Talent Supply Chain for a Talent Assessment Company
Objective & Scope
The client, an India-based online talent assessment company, wanted to gain thorough insights into the employability of the talent pool in India and the demand across various industries. Based on this analysis, the client wanted Benori’s support to identify and highlight the skills and knowledge gaps in the talent supply chain.
Approach
We undertook extensive secondary research on India and global talent and job market trends and scenarios, and analyzed online survey data. Data from these methods was collated in a report, which consisted of data analysis and insights from surveys and industry-wide discussions with senior HR professionals, sectoral dossiers for six major industries, and an anchor article on reshaping India’s workforce.
Impact
The report, co-authored with the client, helped in: Understanding the employability scenario in India vis-à-vis demand from industries Delivering information and actionable insights for better policy making and guiding academia, students, and corporates on the next steps to bridge the gaps
Conducting Study on Cryptocurrency Market in the Middle East
Objective & Scope
The client, a management consulting company, wanted to publish a research paper on the emergence and growth of cryptocurrency in the Middle East market. It sought Benori’s support to understand: Growth in crypto exchanges, covering both domestic and international, targeting the Middle East market Regulations/licensing on crypto trading and exchanges in key GCC markets The comparison of the pros and cons of establishing a crypto exchange in Abu Dhabi, Dubai, and Bahrain
Approach
We studied the cryptocurrency market in the Middle East. The report covered the emergence of cryptocurrency in the region, growth areas in the local market, along with trends, drivers, government initiatives, and regulatory frameworks of key countries and globally, and how to establish a crypto exchange. More emphasis was placed on the licensing regulations followed in various countries in the Middle East.
Methodology
Our research helped the client in: Gaining an understanding of the cryptocurrency market in the Middle East, its emergence in different countries, and growth parameters Analyzing key licensing and regulations across different countries in the Middle East
Conducting a Price Benchmarking Study for e-Powertrains in India
Objective & Scope
The client, an EV component manufacturer, wanted to benchmark the prices and specifications of their e-powertrain products with comparable products from competitors in India for two-wheelers (2Ws), three-wheelers (3Ws), and entry-level four-wheelers (4Ws). They also wanted to understand the premium original equipment manufacturers (OEMs) pay for innovative enhancements to e-powertrain solutions. For this, they sought Benori to conduct a benchmarking exercise across the following product categories: Hub motors Mid motors Controllers
Approach
We conducted extensive primary and secondary research to collect information on various critical parameters and differentiating factors for the motors and controllers of 15–16 players in the structured and unstructured segments. We also asked them for innovations/enhancements in their product portfolios and the price range for such products. We then triangulated the information by speaking to 4–5 OEMs and other industry experts working in the domain.
Impact
The client was able to understand and assess: Competitor’s prices for products with similar specifications and efficiencies, and benchmark them to their own product portfolio The premium OEMs are already paying or intend to pay for product efficiencies, innovations, or enhancements in motors and controllers
Benchmarking the Technologies and Software of Used Car Platform
Objective & Scope
The client, a global consulting firm, required Benori to benchmark the technologies and software used by the online used car platforms across selected markets, with in-depth information related to: Technologies and related software used for the entire customer journey and interface for selecting digital used car platforms Digital tools comparison across the value chain, including inspection, evaluation, chatbot, pricing, auction, connected devices, and online recommender, along with the associated cost and development time, wherever applicable
Approach
We conducted extensive secondary research and in-depth primary interviews with senior technology executives working in used car companies to understand the technologies involved across the value chain. We provided insights on digital tool interventions while sourcing and retailing a car, emphasizing user interface/user experience (UI/UX), front-end and back-end frameworks and languages, APIs, security layers, and data sources.
Impact
Our research helped the client in: Gaining an understanding of the technologies and software involved in various stages of the customer journey while buying or selling a used car, along with their after-sales support and communication Benchmarking the key players based on the used-car platform for their digital tools’ adoption across the value chain Understanding the technology enhancements pre and post-COVID
Conducting a Capacity Intelligence Study for the Beverage Segment in India
Objective & Scope
The client, a global FMCG major, wanted to assess their headroom for growth by looking at beverage production capacities of 20+ competitors in India. The assessment included tracking of unutilized capacity by category and regions. For this, Benori conducted a market study focusing on the following categories for the target companies: Carbonated soft drinks (CSD) Juice Water Value-added dairy (VAD) Energy drink Others
Approach
We conducted extensive primary and secondary research to collect information on the following parameters: plant location, ownership type, brands/pack types, number of production lines with capacities, overall plant capacity, capacity utilization, and annual production. Using the above information, we calculated the unused volumes and capacity headroom available across states for players and their respective categories and presented the results in a dashboard.
Impact
The client was able to understand and assess: Free capacities available for all players by region, state, and category Executed and planned investments by the competition, which helped them refine their India expansion strategies
Providing Location Analysis for a Two-Wheeler (2W) Production Plant in Southeast Asia
Objective & Scope
The client, a leading multinational professional services firm, was working for a renowned two-wheeler (2W) manufacturer in India. For this, it sought Benori’s assistance in conducting a feasibility analysis of eight South East Asian (SEA) countries to set up a 2W manufacturing plant. The study is divided into two broad phases: Phase 1: Feasibility analysis of countries and selection of the market Phase 2: Location selection for the shortlisted countries
Approach
In phase 1, we conducted extensive secondary research to understand and collect information on the eight SEA countries. Data was collected on macro-economic, critical, and sector-specific factors to select the top two favorable countries for 2W production. In phase 2, extensive secondary research was followed by in-depth interviews with senior-level executives to collect information on the two selected countries. We evaluated various parameters, including automotive, infrastructure, utilities, manpower, and country-specific factors, and benchmarked them against a scorecard to arrive at the location preferences for a new 2W plant.
Impact
The research helped shape the client’s strategy for operating in the SEA 2W automotive sector by: Gaining a deep understanding of the market for 2W manufacturing in SEA countries Providing a detailed attractiveness matrix to narrow down to a particular country and then to a specific location where they could potentially set up the 2W manufacturing unit
Understanding the Journey of India on Completion of Five Years of GST
Objective & Scope
The client, a global professional services firm, wanted to understand the tax journey of companies since the launch of the goods and services tax (GST) in 2017 in India. For this, it sought Benori’s support to assess and analyze: The impact of GST on businesses Government initiatives and use of technology by the government Key issues/concerns related to taxation, industry expectations, and future proposals
Approach
We conducted a web-based survey with C-suite executives across multiple industries to understand organizations' tax journeys, the steps that can spur growth in their sectors, the level of satisfaction with current information technology (IT) systems and automation, and the key issues related to compliance and industry expectations.
Impact
The research helped the client in: Understanding the journey of companies with respect to GST across sectors Analyzing the impact, efficiency, and future expectations of various industries Key issues and concerns in complying with GST law, challenges in litigation, and satisfaction with IT systems and automation
Conducting Brand Assessment of a Leading Shoe Brand across India
Objective & Scope
The client, a leading capital management firm, was aiming to understand the perception and views of customers regarding a leading shoe brand in various Indian geographies. For this, it sought Benori’s help to assess the following parameters: Market positioning of the brand Consumer perception, spending trends, and the current buying patterns and share of wallet for the brand Price perception and mode of buying products Likelihood of non-buyers purchasing from the brand in the future
Approach
We undertook a comprehensive primary study to achieve the client’s requirements. An online survey was conducted in approximately ten metro/tier-I and five tier-II and tier-III cities in India, and responses were collected to complete the study. The sample collected was a mix of users and non-users of the brand’s shoes.
Impact
The study helped the client to understand: Their brand’s likeability through net promoter scores (NPS) Brand image and perception amongst different geographies, including metros, tier-I, tier-II, and tier-III cities Purchase behavior and trigger areas for buying sports shoes Role of the salesperson in the entire purchase cycle Preferred purchase channel between online and offline
Scouting Unique Technologies across Five Areas of Interest in India
Objective & Scope
The client, a leading FMCG firm, planned to accelerate innovation in India through collaborations with academia, start-ups, and small and medium-sized enterprises (SMEs), particularly in the areas of interest related to sustainability, digitalization, and ingredients. They sought Benori’s support to: Identify technologies that possess distinctive and valuable strengths in India in the past two years Analyze market dynamics, technologies, products, collaborations, and partnerships for potential collaboration opportunities Scoping the current landscape for further development in specific fields
Approach
We conducted secondary research, covering patents, scientific literature, clinical trials, products (with or without scientific evidence), and news sources to identify relevant technologies. The findings were further examined to derive insights into their claims, potential applications, research popularity, technology readiness level (TRL), and partnerships.
Impact
The research helped the client to: Identify key companies, academic projects, and SMEs fit for potential collaboration based on the client's area of interest through their technological offerings Identify the companies’ TRL by classifying them as conceptual stage, development stage, or commercial stage projects
Identifying Start-ups in Infratech Space for a Global Investment Manager
Objective & Scope
The client, a global investment management firm, wanted to shortlist start-ups in the Infratech space. For this, it wanted Benori’s support to conduct research on these companies for: Exploring potential partnership and investment opportunities. The investment was to be made through a dedicated fund set up by the client Gaining a technological advantage for its portfolio companies through services offered by the shortlisted firms
Approach
We created a database of relevant companies using specific keywords, and then filtered them using parameters such as revenue, employee strength, funding stage, customers, geographical presence, investors, and financials. These parameters were applied using databases and secondary sources. The selected companies were then mapped to relevant industry verticals and sub-segments, and brief profiles were prepared.
Impact
The study helped the client in: Getting a list of 35 established start-up companies in the Infratech space, along with their brief profiles Reaching out to these companies for potential partnership and investment opportunities
Creating an In-depth Competitor Profile for a Fintech Firm
Objective & Scope
The client, a provider of digital transformation solutions for financial enterprises, wanted to understand the business model of one of its competitors, a US-based global fintech company, which is a leading digital solutions provider in the BFSI sector. The objective of the study was to capture strategic information, including funding details, product portfolio, pricing strategies, and licensing models, to enable the client to gain a competitive advantage in the market.
Approach
We started by conducting extensive secondary research to get the desired information. We then reached out to stakeholders at various companies, including the competitor's partner firms across varied locations, to fill information gaps. A triangulation approach was used to deduce some insights later, ensuring the information was readily available.
Impact
The detailed analysis and profiling helped the client in: Learning best practices and using them to improve its existing processes and overcome challenges Increasing sales through better client acquisitions
Profiling Potential Target Companies to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Understanding the Controlled Environment Agriculture Seeds Market
Objective & Scope
The client, a Europe-based venture capital firm, wanted to assess the potential of the Controlled Environment Agriculture (CEA) seeds segment in North America. It wanted to conduct due diligence on the company prior to investment and sought Benori’s support to: Examine the CEA seeds market trends, drivers, opportunities, challenges, market size estimation, and differentiation from outdoor seeds Benchmark the target company against top players, profiling value chain, crop portfolio, pricing, strategy, patents, market share, revenue, etc., to assess the competitive landscape
Approach
We conducted extensive secondary research to understand the CEA seeds market, including major trends, drivers, market size, major crops, and top players. We conducted primary research by interviewing industry experts to understand the value chain, value proposition, partnerships, price ranges, and other key details, as well as insights into market dynamics for all identified key players.
Impact
The study helped the client in: Gaining insights into the market potential and opportunities in the CEA seeds market Understanding the strengths and weaknesses of its target company in comparison to other top players in the market, which aided them in making informed investment decisions
Conducting Comprehensive SKU Data Management for a US-Based Chemical Supplier
Objective & Scope
A US-based supplier of composite materials, fiberglass reinforcements, chemicals, and consumables in North America is modernizing its business operations by implementing a new enterprise resource planning (ERP) system and enhancing its online product catalog. For this, they wanted Benori’s assistance in data enrichment of ~70,000 stock keeping units (SKUs) of their own and partners’ products. The task included: Consolidating and simplifying their database and elevating their product portfolio Updating the material attributes of their products, available SKUs, and variants, and adding descriptive notes on products in a revised database that could be easily fed into their ERP systems
Approach
Our approach used data from tax deducted at source (TDS) information, company websites, product catalogs, etc., to interpret product descriptions. The relevant attributes or features were enriched and validated using the pre-defined framework in consultation with the client. The project was executed over 12 months, with two to three weekly alignment calls and quarterly governance calls to review the output and address any bottlenecks.
Impact
The research helped the client in: Keeping their business process and product documentation up-to-date Streamlining their digitalization efforts, specifically their online presence Increasing sales through the online channel
Identifying Growth Opportunities for Professional Services in the Middle East
Objective & Scope
The client, a leading professional services firm, wanted to identify opportunities to diversify its offerings and craft growth strategies for businesses in the Middle East over the next three to five years. It sought Benori’s support to: Assess key regional sectors, focusing on financial services, digital transformation and AI, sports, entertainment and tourism, and tax services Evaluate regional demands and identify strategic opportunities to develop targeted approaches for market diversification and long-term growth
Approach
Our approach involved analyzing sub-segments in each sector to evaluate strategies, trends, drivers, challenges, and key players, estimating market size, and identifying best practices. We provided insights into market trends and advisory service needs from a demand perspective. Competitive intelligence was utilized to benchmark key players across service lines and strategies.
Impact
The research helped the client in: Identifying growth opportunities by analyzing success factors and addressing ecosystem challenges with tailored mitigation strategies Providing actionable insights to shape effective growth strategies across key regional areas Understanding the competition to make informed decisions and enhance strategic positioning
Supporting a Consulting Firm with a Thought Leadership Report for the TMT Sector
Objective & Scope
The client, a consulting firm, wanted a thought-leadership report on the impact of generative AI (GenAI) on the technology, media, and telecom (TMT) sector to support its outreach initiative. It sought Benori’s support to capture insights and perspectives from CXOs within the TMT sector on their GenAI adoption journey, including challenges faced and the impact on operations, services, and governance.
Approach
We surveyed 100 CXOs from the TMT sector in India to gauge their perspective on the implementation and impact of the technology. We conducted secondary research to strengthen the report with the latest trends and initiatives. We compiled the survey results using graphs, pie charts, and other visual tools to convey the status of execution, implementation strategies, use cases, considerations, and challenges associated with the adoption of GenAI technology.
Impact
The engagement helped the client in creating a report that: Highlighted the latest trend in adoption, use case, and roadmap for implementation of GenAI in the TMT domain Improve its market presence and attract new business opportunities
Evaluating R&D Strategies of FMCG Firms to Uncover Their Innovation Framework
Objective & Scope
The client, a leading FMCG company, was looking into their competitors' R&D and investment strategies. It wanted to understand their R&D efforts across multiple aspects, and sought Benori’s support to: Investment levels in R&D, including locations, models, and number of R&D centers and talent pool Identifying current and future R&D focus areas, including recent technological advancements, partnerships, etc.
Approach
To assess competitors’ R&D strategies, we leveraged public databases to capture patent filings, publications, and clinical trials to understand focus areas and upcoming innovations. Company reports and industry analysis provided insights into R&D investments, locations, talent acquisition, partnerships, and areas of excellence. We were also engaged with the company’s senior stakeholders for further validation.
Impact
The research helped the client: Gain insights into the areas where competitors are focusing on their R&D efforts To identify emerging technologies and potential threats or opportunities Take informed decisions about their own innovation pipeline, resource allocation, and potential partnerships
Assessing Sustainability Initiatives of a Major CPG Player for Business Impact
Objective & Scope
The client, a leading FMCG player, was looking to understand the CPG industry's sustainability initiatives. It wanted to focus on CPG firms in APAC in the personal care space, and sought Benori’s support to: Understand the overall sustainability agenda, including key goals and timelines Examine sustainability measures across the value chain, covering R&D, product development, manufacturing, packaging, logistics, and distribution Analyze the impact of these sustainability measures on the competitor’s overall performance
Approach
Our approach was to conduct a competitive intelligence exercise using secondary, primary, and expert consultations. We identified the key pillars of the competitor’s sustainability agenda and detailed the initiatives implemented across the personal care value chain in APAC. Additionally, we analyzed key enablers of these initiatives, their performance impact, and future sustainability strategies.
Impact
The study enabled the client in: Understanding the competitor’s sustainability strategy and approach across the personal care value chain Identifying key enablers for implementing consumer-centric sustainability initiatives Assessing the impact of these initiatives on the competitor’s overall performance
Assessing the Scope of Acquiring an In-Vitro Diagnostics (IVD) Business in India
Objective & Scope
The client, a professional services firm based in the Middle East, wanted to assess the scope of acquiring an in-vitro diagnostics (IVD) firm in India for its end client. For this, it sought Benori’s assistance in: Getting a holistic view of the current market dynamics and future potential of the IVD market in India for informed decision-making Understanding the competitive landscape and business models, operations, and strategies of the top players in the market
Approach
We conducted an extensive market study, encompassing both secondary and primary research. We approached key market participants on the demand and supply sides and conducted in-person interviews to understand business models and market dynamics.
Impact
The research findings enabled the end client to finalize its market entry strategy by providing insights into: Market landscape of IVD in India Key players in the market and business models adopted by them
Creating a CRM Database to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Identifying Strategic Buyers for Water and Sewage Treatment Plants in India
Objective & Scope
The client sought to divest its Water and Sewage Treatment Plants (WTP and STP) in Karnataka, Mohali, and Delhi, and has enlisted Benori’s support to identify potential buyers. The objective was to: Target infrastructure companies and those looking to expand their capacity in WTP and STP operations Focus on identifying prospects in these regions, providing company details, and leveraging secondary research from government websites, industry reports, and company sources to support strategic decision-making
Approach
Benori conducted a targeted analysis to identify potential buyers for the client's Water and Sewage Treatment Plants in Delhi, Mohali, and Karnataka. The research focused on infrastructure companies and operators looking to expand their WTP and STP capacity. Using secondary research, Benori explored government and industry sources, company reports, and market insights to provide a comprehensive overview of prospective buyers, including their contact details and strategic insights to support the client's divestment decision-making.
Impact
The research assisted the client with: Identifying potential buyers for their Water Treatment and Sewage Treatment Plants across key regions Gathering insights into infrastructure companies and existing operators in the water treatment sector, enabling targeted outreach Informed decision-making to enhance their divestment process effectively
Conducting Sales Enablement Study for the Packaging Market in South Korea
Objective & Scope
The client, a boutique strategic consulting firm, wanted to understand the label and packaging market in South Korea for a multinational IT company (the ‘end client’) that wanted to offer its digital printing solutions in that market. For this, it sought Benori’s support for sales enablement and help with the following: Generating lists of converters in label, flexible packaging, and folding carton segments Profiling the selected converters across the three target segments Conducting a deep dive study on the shortlisted companies
Approach
We undertook extensive primary and secondary research and conducted the study in two phases. In phase one, we identified and profiled 110 companies across the three segments, while in phase two, we created deep-dive profiles of the companies shortlisted by the client. We used native-language speakers to conduct primary interviews in both phases to obtain the required information.
Impact
The research helped the end client in getting: Lists of converters across the three segments in South Korea In-depth insights on converters in these segments and their perceptions of the client's brand versus competitor brands A list of potential sales leads to enable business development efforts
Providing a 360° View of Life Insurance Business in an Automated Single Interface
Objective & Scope
The client, a leading private life insurer in India, wanted to optimize the data collection process from the life insurance public disclosure portal and develop a single application that provides a 360-degree view of the KPIs for the industry and its competitors. For this, it sought Benori’s support in: Automating the quarterly data collection process Developing an interactive dashboard to visualize data for tracking indicators quarterly and identifying areas that have scope for improvement
Approach
Built an end-to-end Power BI application to give the client a 360° view of the life insurance business in a single automated interface. The solution consolidated competitor KPIs such as premiums and expenses, supported by a structured solution design, data enablement, and visualization. Data from PDFs was automatically ingested into an Azure SQL Database for real-time insights, while Azure Functions enabled news integration via a hosted scraper. Governance and security were ensured through Page-Level Security with role-based access for different user groups.
Impact
The solution enabled the client to: Reduce the strategy team’s effort by 85% through the machine-driven approach and interactive user interface Establish a single source of truth for all data use cases, streamlining sales meetings, MIS/reporting, and internal discussions
Conducting Pricing Intelligence of Dental Clinics across the United Kingdom
Objective & Scope
The client, a UK-based dental clinic, wanted to understand the private pricing for 12 specific dental treatments offered by its competitors across its clinic locations in the United Kingdom. For this, it sought Benori’s support to: Create a list of competitors, working around its ~380 locations, and map the largest competitors based on their reviews and services Conduct secondary research on selected competitors to understand the price points of the treatments specified
Approach
Mapped a list of around ~380 clinic locations by leveraging geospatial data in Google Maps through automation Applied automated web intelligence workflows to visit the websites of selected competitors and identify their pricing-related sections and procedure fees Created a standardized pricing dataset for 12 treatment procedures using LLMs by standardizing extracted information across clinics to enable accurate like-for-like comparisons Delivered a benchmarking dashboard summarizing price trends across competitor clinics
Impact
The detailed insights helped the client to: Gain an understanding of the treatment timelines, delivery formats, and payment terms of the competitors Conduct a pricing analysis of competitors across each strategic dental clinic location to develop business development strategies
Identifying Potential Raw Materials and Suppliers of Water-Soluble Films
Objective & Scope
The client, a leading FMCG company, as part of its sustainability initiatives to adopt biodegradable ingredients, wanted to explore and assess renewable raw materials for water-soluble films or sheets from a technical perspective and to understand their various applications. For this, the client wanted Benori’s support to: Identify sources or ingredients that are being explored as film or sheets (functional films), primary packages, etc. Evaluate the process of making films or sheets Explore suppliers, manufacturers, and companies that use water-soluble functional films in their products Analyze the activities of competitors and other key players
Approach
We employed a problem-solving approach to analyze the technology behind renewable raw materials for water-soluble films and sheets, as well as their production methods. The information was gathered from patents, commercial products available in paid databases, company websites, news articles, and other sources. We then generated actionable next steps for the client by answering questions about current and future challenges.
Impact
The study helped the client gain a technical understanding that will ultimately aid in making strategic decisions for their sustainability initiatives related to: Renewable raw material or sources availability, challenges associated with them, their solutions, opportunities for specific ingredients, application areas, and functional properties Popular production methods and new processes to form films or sheets Collaboration with potential partners for the required technology and application
Identify Potential Allies For the Start-up Hunch Venture
Objective & Scope
The client, a leading industrial machinery manufacturing company, wanted to foster partnerships to drive food and feed value chain innovations. It was looking to explore collaboration opportunities with innovative Indian startups to enhance the food and feed ecosystem, and sought Benori's support to: Identify startups providing solutions in digitalization, sensors, innovative food production, and sustainability Outreach to these startups to promote participation in the client's start-up hunch program
Approach
Our approach was to identify a long list of potential startups aligned with the client’s requirements. We evaluated the startups based on their capabilities and relevance to the areas of focus, creating concise profiles for the shortlisted candidates. To initiate engagement, we reached out to the startups through email, LinkedIn, and phone calls to inform them about the start-up hunch program.
Impact
The research helped the client in: Identifying startups offering cutting-edge solutions in digitalization, sensors, food production, and sustainability Increasing awareness of the start-up hunch program among innovative Indian startups, driving higher participation and engagement.
Understanding the Application of Biotics in the Home Care Segment
Objective & Scope
The client, a leading FMCG company, wanted to understand the application of biotics in the home care segment. To achieve this, it sought Benori's support to: Conduct a landscape study to identify the usage of biotics in various home care applications Understand research space on their use, prominent biotics, competitors’ involvement, and claim analysis of these types of products
Approach
We leveraged public databases to identify relevant patent filings, scientific literature, and commercial products, including product and patent claims. This was followed by categorization and insight generation, resulting in comprehensive reporting that provided a complete understanding of the research space, player activities, and claim analysis.
Impact
The research helped the client to: Provide a thorough overview of the current state of research on prebiotics, synbiotics, and postbiotics in Home Care, enabling the client to visualize the evolving research space and identify key areas of innovation Identify key competitors, new age start-ups, and notable collaborations, fundings, and partnerships Understanding of commercial product claims, enabling the client to distinguish between substantiated scientific evidence and unsubstantiated marketing claims
Identifying Procurement Trends for Liposomal, Lipid, and Conventional Amphotericin B
Objective & Scope
The client, a boutique consulting firm, was trying to identify trends in government and state-driven procurement of Amphotericin B before and after the black fungus outbreak in India across various forms. It sought Benori's support to: Analyze the patient and treatment areas for Amphotericin B in various forms Understand the change in procurement practices of state and central government entities before and after the black fungus outbreak
Approach
We started by conducting extensive secondary research on tenders issued by government entities, state and central, as well as public health channels that procure the drug through general tenders. We also examined significant changes driven by the outbreak and the allocation of Amphotericin B in response to it. We looked at other conventional anti-fungal drugs and their procurement for benchmarking the drugs.
Impact
The research findings helped the client in: Understanding the total market size and unmet demand for Amphotericin B in India Identifying the underserved therapy areas that could be potential markets for new entrants manufacturing Amphotericin B
Assessing EV Component Supply Chain to Examine the Market Entry Opportunity
Objective & Scope
The client, a leading consulting firm, wanted to understand the dynamics of the electric vehicle (EV) component supply chain for OEMs. It sought Benori’s support to understand: Market landscape covering critical insights for the supply chain, covering tier 1 and tier 2 suppliers of the key automobile components Value chain understanding of electric vehicle components and their current and future suppliers with a significant presence in ASEAN countries. Future procurement, localization plans, partnerships, collaborations, government policies, and incentives Approach:
Approach
We conducted primary research by interviewing experts to collect information on the supply chain dynamics of the selected EV OEMs in the target geography, as well as multiple stakeholders, including company executives in the EV domain. We conducted secondary research by reviewing automobile and EV databases, industry publications, white papers, and press releases to collect data.
Impact
The research helped the client to: Understand the market potential of EV components, key government incentives, and policies expected to impact localization plans for EVs in selected ASEAN countries Understand the value chain of EV components, manufacturing, and assembling activities. Take actions on the insights and learnings to help in decision-making for market entry
Examining the Dynamics and Challenges in Procurement Across Industries
Objective & Scope
The client, a consulting firm, was looking into the supply chain dynamics of US-based firms. It wanted to understand the procurement challenges faced by businesses and sought Benori’s support to: Assess the investment strategies of key industries in IT, focusing on software and hardware sectors Analyze current trends in procurement, new product development, and digital IT solutions Explore the challenges executives face in building resilient supply chains and integrating digital IT solutions into procurement and supply chain operations
Approach
Our approach involved identifying and selecting several global technology leaders from firms based in the United States with substantial revenue and geographic reach worldwide. Following the initial selection, participants were surveyed along key parameters such as procurement strategies, adoption of digital tools, supply chain resilience, vendor management practices, and cost optimization measures. The responses were then further curated to ensure relevance and data integrity.
Impact
The research helped the client in: Gaining valuable insights into building resilient supply chains customized to the specific needs of each industry Highlighting key areas for supply chain improvements across various sectors and guiding informed decision-making
Assessing the Availability of Trade Certifications Among Auto Part Suppliers
Objective & Scope
The client, a global consulting firm, wanted to understand the prevalence of export-oriented documentation in the auto ancillary supplier landscape. For this, it wanted Benori’s support in an evaluation exercise across Southeast Asia through the following activities: Interviewing auto parts suppliers across Southeast Asian countries to assess the availability of export and free trade-oriented forms and licenses Understanding the motivation and drivers leading to the decision to get certified for export and trade
Approach
We started with secondary research to understand the required forms and certifications for trade in Southeast Asia and the related impact on localization. Extensive primary research and expert consultations were conducted to gather insights from South Asian suppliers on the scope of coverage of these forms, their availability with vendors, and vendors' motivations for the applications.
Impact
The quick turnaround research helped the client to: Understand the sentiment of suppliers in South Asia towards import and export in the region Gain insights on the relevant forms and licenses as well as implications on localization Recognize supplier willingness to proactively obtain licenses as an indication of business growth
Benchmarking Distribution Channels for FMCG Products
Objective & Scope
Benori was tasked with identifying key FMCG categories in CSD, benchmarking CSD against GT and MT on discounts, schemes, and margins, and evaluating cost drivers influencing final product pricing across channels.
Approach
Benori mapped SKUs across CSD, GT, and MT, analysed channel value chains, and captured margins, schemes, and seasonal effects using secondary research supported by primary interviews with multiple distribution stakeholders.
Impact
Our research helped the client analyze all three channels and understand: The discounts given to the end customers in the CSD channel for all the categories How the net realization on maximum retail prices (MRPs) is helping companies gain profits despite having discounts and offers Comparison of margins and offers on specific categories available across CSDs with those of GT and MT
Assessing and Ranking Global Asset Management Companies on their ESG Focus
Objective & Scope
The client, a non-profit financial think tank, wanted to assess global financial asset management companies and financial institutions (FIs) on their commitment, policies, and actions to eliminate anti-environmental, social, and governance (ESG) activities from their investments. To assess these companies, the client sought Benori’s support to: Gather secondary data on each company and its investment policies and ESG focus Rate them according to a specific list of indicators and the parameters
Approach
We conducted extensive secondary research to understand the guidelines, policies, actions, and activities related to ESG for asset management companies. This required a deep analysis of publicly available information and media activities for these companies and their group companies to ascertain their ratings.
Impact
The report helped the client in: Understanding the commitment and focus of global asset managers towards ESG Gauge their level of commitment towards ESG and take decisions and advise companies on ways to achieve a net-zero financial system
Technology, Product, and Partner Landscape of Sustainable Rigid and Flexible Packaging
Objective & Scope
The client, a global FMCG company, wanted to assess its readiness for sustainable packaging by looking at related dynamics in the space across industries. For this, it wanted Benori’s support in: Identifying technologies, products, and partners providing scalable solutions for rigid and flexible packaging Shortlisting solutions that are recyclable by design, environmentally compostable, have a low carbon footprint, and a zero fossil fuel feedstock approach
Approach
The research included information capturing around technologies, patents, products, and start-ups in the rigid and flexible sustainable packaging space. We looked for various universities and their research work in this field. Partner scouting was conducted through primary research to understand how these universities, start-ups, and other companies have invested in sustainable packaging and to gather insights to support the client’s requirements.
Impact
The research helped the client to take strategic business decisions towards capability building in: Superior recycled materials for rigids such as High-Density Polyethylene (HDPE), Polypropylene (PP), and Polyethylene Terephthalate (PET) Fully recyclable flexibles Non-persistent biodegradable flexibles
Analyzing the Adoption of AI/ML Technologies Across Various Industries in India
Objective & Scope
The client, a top consulting firm, wanted to understand the level of adoption of artificial intelligence/machine learning (AI/ML) technologies across various business functions of different industries in India. It sought Benori’s support to conduct a survey among relevant stakeholders and get insights into: The industries that are in the early stages of adoption of AI/ML The departments, including human resources, marketing, finance, etc., which are the early adopters Present and future use cases of AI/ML implementation for different industries
Approach
We conducted more than 200 primary interviews with key decision-makers across several industries to understand AI/ML technology adoption across departments, the level of implementation, and future strategies. We reached out to designations ranging from senior managers to CXOs to get the insights.
Impact
The research helped the client understand the types of companies and functions in which AI/ML is being implemented and gain insights into: The upcoming plans of various companies/industries to increase the adoption of AI/ML The industries that are the leaders and laggards in the AI/ML adoption Challenges faced by various industries and how the client can help them to increase adoption of AI/ML
Assessing the Cloud Management Platforms (CMP) Market
Objective & Scope
The client, an IT service management company, wanted to develop a competitive business strategy and identify CMP's focus areas. For this, it wanted Benori's support for the following: Sizing the CMP market, as per the standardized parameters of segmentation in Turkey, India, Saudi Arabia, the United Arab Emirates, Kenya, and Nigeria Understanding market dynamics, demand, and developments of the CMP business Competitor analysis of leading CMP firms covering overview, offerings, focus areas, and business strategies
Approach
We conducted extensive secondary and primary research, followed by expert consultations to validate and obtain a third-party perspective. Through secondary research, we analyzed market dynamics, regional demand, industry trends, consumer behavior, and future market potential. We prepared a data model to estimate the market size and public cloud revenue and spending for each country. We conducted expert interviews to identify gaps and validate the data and information collected.
Impact
The research helped the client in: Understanding the market size and the attributes of CMP at the global level, as well as the key areas of the CMP market that have high growth potential Gaining competitive insights around key offerings, business strategies, focus areas, and others Understanding market dynamics that facilitated the growth with respect to the marketplace and attributes
Conducting Cost Breakdown Analysis of Water Purifiers
Objective & Scope
The client, a leading consumer products company, wanted to understand the best practices and cost analysis of manufacturing, distribution, and sales models for key competitors in the reverse osmosis (RO) and ultraviolet (UV) water purifier segment. The client wanted Benori’s assistance in conducting a detailed competitive intelligence on the top manufacturers in India. The study focused on creating detailed competitor profiles covering market intelligence parameters, such as product profit and loss (P&L), revenue models, supply chain models, sales channels, retailer margins, service models, operational costs, overheads, and organizational structures of the target companies.
Approach
We conducted secondary and exhaustive primary research to understand the operations involving in-house and outsourced operations, information related to call centers and services, distribution, and sales channels. We then conducted telephonic interviews with distributors, retailers, senior stakeholders, and sales and purchase teams at the target companies to gain an in-depth understanding of the cost breakdown and best practices.
Impact
The detailed insights helped the client in enhancing its overall operations efficiency and increasing the return on investment (ROI) by: Gaining a deeper understanding of the top manufacturer’s best practices in the RO & UV specific segments Shaping its routine operational strategy, including strategic decisions such as suitable sales and supply channels, and cost-based decisions
Understanding the State of Metaverse in India
Objective & Scope
The client, a management consulting firm, wanted to understand the current state of the Metaverse in India, including the reasons for its popularity, user demographics, engagement levels, and business strategies. For this, it sought Benori’s support in understanding: The engagement of Indian companies with Metaverse and their plans in terms of talent, skills, and related technologies The challenges faced in the adoption of the Metaverse
Approach
We conducted an online survey of industry leaders from 100–120 companies across various industries to gain insights into user demographics, assess their knowledge of the metaverse, and learn about their companies’ adoption strategies for the Metaverse.
Impact
The research helped the client in understanding: Awareness, acceptance, and adoption levels of Metaverse among various industries and business leaders Availability of necessary talent to leverage the Metaverse to its full potential Key concerns surrounding the adoption of the Metaverse
Benchmarking Market Competitiveness and Regulations in Global Automotive Industry
Objective & Scope
The client, a global consulting firm, was working for a KSA-based government entity that wanted to understand and benchmark the competitive environment in the global automotive industry. For this, it sought Benori’s support to: Understand the market structure and performance across the value chain of the automotive sector Identify the competitive environment and competition regulations for marketing, sales, and after-sales of cars Benchmark the findings across the developed, developing, and underdeveloped countries
Approach
We conducted extensive secondary research to understand the market structure, value chain, and the competitive environment. We conducted in-depth interviews to understand stakeholders’ perspectives on the competitive environment. Industry experts were interviewed to understand the competitive regulations and their impact on the stakeholders. Based on the findings, we created a data model to benchmark countries by their competitive environment and industry maturity.
Impact
The research findings helped the client to understand: The current market structure, performance, and competitive scenario across the global automotive value chain The adopted anti-competitive regulations and global best practices in terms of competition regulation in the automotive sector Policies and regulations that can be adopted to ensure fair competition in the automotive industry
Assessing India’s Talent Supply Chain for a Talent Assessment Company
Objective & Scope
The client, an India-based online talent assessment company, wanted to gain thorough insights into the employability of the talent pool in India and the demand across various industries. Based on this analysis, the client wanted Benori’s support to identify and highlight the skills and knowledge gaps in the talent supply chain.
Approach
We undertook extensive secondary research on India and global talent and job market trends and scenarios, and analyzed online survey data. Data from these methods was collated in a report, which consisted of data analysis and insights from surveys and industry-wide discussions with senior HR professionals, sectoral dossiers for six major industries, and an anchor article on reshaping India’s workforce.
Impact
The report, co-authored with the client, helped in: Understanding the employability scenario in India vis-à-vis demand from industries Delivering information and actionable insights for better policy making and guiding academia, students, and corporates on the next steps to bridge the gaps
Conducting Study on Cryptocurrency Market in the Middle East
Objective & Scope
The client, a management consulting company, wanted to publish a research paper on the emergence and growth of cryptocurrency in the Middle East market. It sought Benori’s support to understand: Growth in crypto exchanges, covering both domestic and international, targeting the Middle East market Regulations/licensing on crypto trading and exchanges in key GCC markets The comparison of the pros and cons of establishing a crypto exchange in Abu Dhabi, Dubai, and Bahrain
Approach
We studied the cryptocurrency market in the Middle East. The report covered the emergence of cryptocurrency in the region, growth areas in the local market, along with trends, drivers, government initiatives, and regulatory frameworks of key countries and globally, and how to establish a crypto exchange. More emphasis was placed on the licensing regulations followed in various countries in the Middle East.
Methodology
Our research helped the client in: Gaining an understanding of the cryptocurrency market in the Middle East, its emergence in different countries, and growth parameters Analyzing key licensing and regulations across different countries in the Middle East
Conducting a Price Benchmarking Study for e-Powertrains in India
Objective & Scope
The client, an EV component manufacturer, wanted to benchmark the prices and specifications of their e-powertrain products with comparable products from competitors in India for two-wheelers (2Ws), three-wheelers (3Ws), and entry-level four-wheelers (4Ws). They also wanted to understand the premium original equipment manufacturers (OEMs) pay for innovative enhancements to e-powertrain solutions. For this, they sought Benori to conduct a benchmarking exercise across the following product categories: Hub motors Mid motors Controllers
Approach
We conducted extensive primary and secondary research to collect information on various critical parameters and differentiating factors for the motors and controllers of 15–16 players in the structured and unstructured segments. We also asked them for innovations/enhancements in their product portfolios and the price range for such products. We then triangulated the information by speaking to 4–5 OEMs and other industry experts working in the domain.
Impact
The client was able to understand and assess: Competitor’s prices for products with similar specifications and efficiencies, and benchmark them to their own product portfolio The premium OEMs are already paying or intend to pay for product efficiencies, innovations, or enhancements in motors and controllers
Benchmarking the Technologies and Software of Used Car Platform
Objective & Scope
The client, a global consulting firm, required Benori to benchmark the technologies and software used by the online used car platforms across selected markets, with in-depth information related to: Technologies and related software used for the entire customer journey and interface for selecting digital used car platforms Digital tools comparison across the value chain, including inspection, evaluation, chatbot, pricing, auction, connected devices, and online recommender, along with the associated cost and development time, wherever applicable
Approach
We conducted extensive secondary research and in-depth primary interviews with senior technology executives working in used car companies to understand the technologies involved across the value chain. We provided insights on digital tool interventions while sourcing and retailing a car, emphasizing user interface/user experience (UI/UX), front-end and back-end frameworks and languages, APIs, security layers, and data sources.
Impact
Our research helped the client in: Gaining an understanding of the technologies and software involved in various stages of the customer journey while buying or selling a used car, along with their after-sales support and communication Benchmarking the key players based on the used-car platform for their digital tools’ adoption across the value chain Understanding the technology enhancements pre and post-COVID
Conducting a Capacity Intelligence Study for the Beverage Segment in India
Objective & Scope
The client, a global FMCG major, wanted to assess their headroom for growth by looking at beverage production capacities of 20+ competitors in India. The assessment included tracking of unutilized capacity by category and regions. For this, Benori conducted a market study focusing on the following categories for the target companies: Carbonated soft drinks (CSD) Juice Water Value-added dairy (VAD) Energy drink Others
Approach
We conducted extensive primary and secondary research to collect information on the following parameters: plant location, ownership type, brands/pack types, number of production lines with capacities, overall plant capacity, capacity utilization, and annual production. Using the above information, we calculated the unused volumes and capacity headroom available across states for players and their respective categories and presented the results in a dashboard.
Impact
The client was able to understand and assess: Free capacities available for all players by region, state, and category Executed and planned investments by the competition, which helped them refine their India expansion strategies
Providing Location Analysis for a Two-Wheeler (2W) Production Plant in Southeast Asia
Objective & Scope
The client, a leading multinational professional services firm, was working for a renowned two-wheeler (2W) manufacturer in India. For this, it sought Benori’s assistance in conducting a feasibility analysis of eight South East Asian (SEA) countries to set up a 2W manufacturing plant. The study is divided into two broad phases: Phase 1: Feasibility analysis of countries and selection of the market Phase 2: Location selection for the shortlisted countries
Approach
In phase 1, we conducted extensive secondary research to understand and collect information on the eight SEA countries. Data was collected on macro-economic, critical, and sector-specific factors to select the top two favorable countries for 2W production. In phase 2, extensive secondary research was followed by in-depth interviews with senior-level executives to collect information on the two selected countries. We evaluated various parameters, including automotive, infrastructure, utilities, manpower, and country-specific factors, and benchmarked them against a scorecard to arrive at the location preferences for a new 2W plant.
Impact
The research helped shape the client’s strategy for operating in the SEA 2W automotive sector by: Gaining a deep understanding of the market for 2W manufacturing in SEA countries Providing a detailed attractiveness matrix to narrow down to a particular country and then to a specific location where they could potentially set up the 2W manufacturing unit
Understanding the Journey of India on Completion of Five Years of GST
Objective & Scope
The client, a global professional services firm, wanted to understand the tax journey of companies since the launch of the goods and services tax (GST) in 2017 in India. For this, it sought Benori’s support to assess and analyze: The impact of GST on businesses Government initiatives and use of technology by the government Key issues/concerns related to taxation, industry expectations, and future proposals
Approach
We conducted a web-based survey with C-suite executives across multiple industries to understand organizations' tax journeys, the steps that can spur growth in their sectors, the level of satisfaction with current information technology (IT) systems and automation, and the key issues related to compliance and industry expectations.
Impact
The research helped the client in: Understanding the journey of companies with respect to GST across sectors Analyzing the impact, efficiency, and future expectations of various industries Key issues and concerns in complying with GST law, challenges in litigation, and satisfaction with IT systems and automation
Conducting Brand Assessment of a Leading Shoe Brand across India
Objective & Scope
The client, a leading capital management firm, was aiming to understand the perception and views of customers regarding a leading shoe brand in various Indian geographies. For this, it sought Benori’s help to assess the following parameters: Market positioning of the brand Consumer perception, spending trends, and the current buying patterns and share of wallet for the brand Price perception and mode of buying products Likelihood of non-buyers purchasing from the brand in the future
Approach
We undertook a comprehensive primary study to achieve the client’s requirements. An online survey was conducted in approximately ten metro/tier-I and five tier-II and tier-III cities in India, and responses were collected to complete the study. The sample collected was a mix of users and non-users of the brand’s shoes.
Impact
The study helped the client to understand: Their brand’s likeability through net promoter scores (NPS) Brand image and perception amongst different geographies, including metros, tier-I, tier-II, and tier-III cities Purchase behavior and trigger areas for buying sports shoes Role of the salesperson in the entire purchase cycle Preferred purchase channel between online and offline
Scouting Unique Technologies across Five Areas of Interest in India
Objective & Scope
The client, a leading FMCG firm, planned to accelerate innovation in India through collaborations with academia, start-ups, and small and medium-sized enterprises (SMEs), particularly in the areas of interest related to sustainability, digitalization, and ingredients. They sought Benori’s support to: Identify technologies that possess distinctive and valuable strengths in India in the past two years Analyze market dynamics, technologies, products, collaborations, and partnerships for potential collaboration opportunities Scoping the current landscape for further development in specific fields
Approach
We conducted secondary research, covering patents, scientific literature, clinical trials, products (with or without scientific evidence), and news sources to identify relevant technologies. The findings were further examined to derive insights into their claims, potential applications, research popularity, technology readiness level (TRL), and partnerships.
Impact
The research helped the client to: Identify key companies, academic projects, and SMEs fit for potential collaboration based on the client's area of interest through their technological offerings Identify the companies’ TRL by classifying them as conceptual stage, development stage, or commercial stage projects
Identifying Start-ups in Infratech Space for a Global Investment Manager
Objective & Scope
The client, a global investment management firm, wanted to shortlist start-ups in the Infratech space. For this, it wanted Benori’s support to conduct research on these companies for: Exploring potential partnership and investment opportunities. The investment was to be made through a dedicated fund set up by the client Gaining a technological advantage for its portfolio companies through services offered by the shortlisted firms
Approach
We created a database of relevant companies using specific keywords, and then filtered them using parameters such as revenue, employee strength, funding stage, customers, geographical presence, investors, and financials. These parameters were applied using databases and secondary sources. The selected companies were then mapped to relevant industry verticals and sub-segments, and brief profiles were prepared.
Impact
The study helped the client in: Getting a list of 35 established start-up companies in the Infratech space, along with their brief profiles Reaching out to these companies for potential partnership and investment opportunities
Creating an In-depth Competitor Profile for a Fintech Firm
Objective & Scope
The client, a provider of digital transformation solutions for financial enterprises, wanted to understand the business model of one of its competitors, a US-based global fintech company, which is a leading digital solutions provider in the BFSI sector. The objective of the study was to capture strategic information, including funding details, product portfolio, pricing strategies, and licensing models, to enable the client to gain a competitive advantage in the market.
Approach
We started by conducting extensive secondary research to get the desired information. We then reached out to stakeholders at various companies, including the competitor's partner firms across varied locations, to fill information gaps. A triangulation approach was used to deduce some insights later, ensuring the information was readily available.
Impact
The detailed analysis and profiling helped the client in: Learning best practices and using them to improve its existing processes and overcome challenges Increasing sales through better client acquisitions
Profiling Potential Target Companies to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Understanding the Controlled Environment Agriculture Seeds Market
Objective & Scope
The client, a Europe-based venture capital firm, wanted to assess the potential of the Controlled Environment Agriculture (CEA) seeds segment in North America. It wanted to conduct due diligence on the company prior to investment and sought Benori’s support to: Examine the CEA seeds market trends, drivers, opportunities, challenges, market size estimation, and differentiation from outdoor seeds Benchmark the target company against top players, profiling value chain, crop portfolio, pricing, strategy, patents, market share, revenue, etc., to assess the competitive landscape
Approach
We conducted extensive secondary research to understand the CEA seeds market, including major trends, drivers, market size, major crops, and top players. We conducted primary research by interviewing industry experts to understand the value chain, value proposition, partnerships, price ranges, and other key details, as well as insights into market dynamics for all identified key players.
Impact
The study helped the client in: Gaining insights into the market potential and opportunities in the CEA seeds market Understanding the strengths and weaknesses of its target company in comparison to other top players in the market, which aided them in making informed investment decisions
Conducting Comprehensive SKU Data Management for a US-Based Chemical Supplier
Objective & Scope
A US-based supplier of composite materials, fiberglass reinforcements, chemicals, and consumables in North America is modernizing its business operations by implementing a new enterprise resource planning (ERP) system and enhancing its online product catalog. For this, they wanted Benori’s assistance in data enrichment of ~70,000 stock keeping units (SKUs) of their own and partners’ products. The task included: Consolidating and simplifying their database and elevating their product portfolio Updating the material attributes of their products, available SKUs, and variants, and adding descriptive notes on products in a revised database that could be easily fed into their ERP systems
Approach
Our approach used data from tax deducted at source (TDS) information, company websites, product catalogs, etc., to interpret product descriptions. The relevant attributes or features were enriched and validated using the pre-defined framework in consultation with the client. The project was executed over 12 months, with two to three weekly alignment calls and quarterly governance calls to review the output and address any bottlenecks.
Impact
The research helped the client in: Keeping their business process and product documentation up-to-date Streamlining their digitalization efforts, specifically their online presence Increasing sales through the online channel
Identifying Growth Opportunities for Professional Services in the Middle East
Objective & Scope
The client, a leading professional services firm, wanted to identify opportunities to diversify its offerings and craft growth strategies for businesses in the Middle East over the next three to five years. It sought Benori’s support to: Assess key regional sectors, focusing on financial services, digital transformation and AI, sports, entertainment and tourism, and tax services Evaluate regional demands and identify strategic opportunities to develop targeted approaches for market diversification and long-term growth
Approach
Our approach involved analyzing sub-segments in each sector to evaluate strategies, trends, drivers, challenges, and key players, estimating market size, and identifying best practices. We provided insights into market trends and advisory service needs from a demand perspective. Competitive intelligence was utilized to benchmark key players across service lines and strategies.
Impact
The research helped the client in: Identifying growth opportunities by analyzing success factors and addressing ecosystem challenges with tailored mitigation strategies Providing actionable insights to shape effective growth strategies across key regional areas Understanding the competition to make informed decisions and enhance strategic positioning
Supporting a Consulting Firm with a Thought Leadership Report for the TMT Sector
Objective & Scope
The client, a consulting firm, wanted a thought-leadership report on the impact of generative AI (GenAI) on the technology, media, and telecom (TMT) sector to support its outreach initiative. It sought Benori’s support to capture insights and perspectives from CXOs within the TMT sector on their GenAI adoption journey, including challenges faced and the impact on operations, services, and governance.
Approach
We surveyed 100 CXOs from the TMT sector in India to gauge their perspective on the implementation and impact of the technology. We conducted secondary research to strengthen the report with the latest trends and initiatives. We compiled the survey results using graphs, pie charts, and other visual tools to convey the status of execution, implementation strategies, use cases, considerations, and challenges associated with the adoption of GenAI technology.
Impact
The engagement helped the client in creating a report that: Highlighted the latest trend in adoption, use case, and roadmap for implementation of GenAI in the TMT domain Improve its market presence and attract new business opportunities
Evaluating R&D Strategies of FMCG Firms to Uncover Their Innovation Framework
Objective & Scope
The client, a leading FMCG company, was looking into their competitors' R&D and investment strategies. It wanted to understand their R&D efforts across multiple aspects, and sought Benori’s support to: Investment levels in R&D, including locations, models, and number of R&D centers and talent pool Identifying current and future R&D focus areas, including recent technological advancements, partnerships, etc.
Approach
To assess competitors’ R&D strategies, we leveraged public databases to capture patent filings, publications, and clinical trials to understand focus areas and upcoming innovations. Company reports and industry analysis provided insights into R&D investments, locations, talent acquisition, partnerships, and areas of excellence. We were also engaged with the company’s senior stakeholders for further validation.
Impact
The research helped the client: Gain insights into the areas where competitors are focusing on their R&D efforts To identify emerging technologies and potential threats or opportunities Take informed decisions about their own innovation pipeline, resource allocation, and potential partnerships
Assessing Sustainability Initiatives of a Major CPG Player for Business Impact
Objective & Scope
The client, a leading FMCG player, was looking to understand the CPG industry's sustainability initiatives. It wanted to focus on CPG firms in APAC in the personal care space, and sought Benori’s support to: Understand the overall sustainability agenda, including key goals and timelines Examine sustainability measures across the value chain, covering R&D, product development, manufacturing, packaging, logistics, and distribution Analyze the impact of these sustainability measures on the competitor’s overall performance
Approach
Our approach was to conduct a competitive intelligence exercise using secondary, primary, and expert consultations. We identified the key pillars of the competitor’s sustainability agenda and detailed the initiatives implemented across the personal care value chain in APAC. Additionally, we analyzed key enablers of these initiatives, their performance impact, and future sustainability strategies.
Impact
The study enabled the client in: Understanding the competitor’s sustainability strategy and approach across the personal care value chain Identifying key enablers for implementing consumer-centric sustainability initiatives Assessing the impact of these initiatives on the competitor’s overall performance
Assessing the Scope of Acquiring an In-Vitro Diagnostics (IVD) Business in India
Objective & Scope
The client, a professional services firm based in the Middle East, wanted to assess the scope of acquiring an in-vitro diagnostics (IVD) firm in India for its end client. For this, it sought Benori’s assistance in: Getting a holistic view of the current market dynamics and future potential of the IVD market in India for informed decision-making Understanding the competitive landscape and business models, operations, and strategies of the top players in the market
Approach
We conducted an extensive market study, encompassing both secondary and primary research. We approached key market participants on the demand and supply sides and conducted in-person interviews to understand business models and market dynamics.
Impact
The research findings enabled the end client to finalize its market entry strategy by providing insights into: Market landscape of IVD in India Key players in the market and business models adopted by them
Creating a CRM Database to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Identifying Strategic Buyers for Water and Sewage Treatment Plants in India
Objective & Scope
The client sought to divest its Water and Sewage Treatment Plants (WTP and STP) in Karnataka, Mohali, and Delhi, and has enlisted Benori’s support to identify potential buyers. The objective was to: Target infrastructure companies and those looking to expand their capacity in WTP and STP operations Focus on identifying prospects in these regions, providing company details, and leveraging secondary research from government websites, industry reports, and company sources to support strategic decision-making
Approach
Benori conducted a targeted analysis to identify potential buyers for the client's Water and Sewage Treatment Plants in Delhi, Mohali, and Karnataka. The research focused on infrastructure companies and operators looking to expand their WTP and STP capacity. Using secondary research, Benori explored government and industry sources, company reports, and market insights to provide a comprehensive overview of prospective buyers, including their contact details and strategic insights to support the client's divestment decision-making.
Impact
The research assisted the client with: Identifying potential buyers for their Water Treatment and Sewage Treatment Plants across key regions Gathering insights into infrastructure companies and existing operators in the water treatment sector, enabling targeted outreach Informed decision-making to enhance their divestment process effectively
Conducting Sales Enablement Study for the Packaging Market in South Korea
Objective & Scope
The client, a boutique strategic consulting firm, wanted to understand the label and packaging market in South Korea for a multinational IT company (the ‘end client’) that wanted to offer its digital printing solutions in that market. For this, it sought Benori’s support for sales enablement and help with the following: Generating lists of converters in label, flexible packaging, and folding carton segments Profiling the selected converters across the three target segments Conducting a deep dive study on the shortlisted companies
Approach
We undertook extensive primary and secondary research and conducted the study in two phases. In phase one, we identified and profiled 110 companies across the three segments, while in phase two, we created deep-dive profiles of the companies shortlisted by the client. We used native-language speakers to conduct primary interviews in both phases to obtain the required information.
Impact
The research helped the end client in getting: Lists of converters across the three segments in South Korea In-depth insights on converters in these segments and their perceptions of the client's brand versus competitor brands A list of potential sales leads to enable business development efforts
Providing a 360° View of Life Insurance Business in an Automated Single Interface
Objective & Scope
The client, a leading private life insurer in India, wanted to optimize the data collection process from the life insurance public disclosure portal and develop a single application that provides a 360-degree view of the KPIs for the industry and its competitors. For this, it sought Benori’s support in: Automating the quarterly data collection process Developing an interactive dashboard to visualize data for tracking indicators quarterly and identifying areas that have scope for improvement
Approach
Built an end-to-end Power BI application to give the client a 360° view of the life insurance business in a single automated interface. The solution consolidated competitor KPIs such as premiums and expenses, supported by a structured solution design, data enablement, and visualization. Data from PDFs was automatically ingested into an Azure SQL Database for real-time insights, while Azure Functions enabled news integration via a hosted scraper. Governance and security were ensured through Page-Level Security with role-based access for different user groups.
Impact
The solution enabled the client to: Reduce the strategy team’s effort by 85% through the machine-driven approach and interactive user interface Establish a single source of truth for all data use cases, streamlining sales meetings, MIS/reporting, and internal discussions
Conducting Pricing Intelligence of Dental Clinics across the United Kingdom
Objective & Scope
The client, a UK-based dental clinic, wanted to understand the private pricing for 12 specific dental treatments offered by its competitors across its clinic locations in the United Kingdom. For this, it sought Benori’s support to: Create a list of competitors, working around its ~380 locations, and map the largest competitors based on their reviews and services Conduct secondary research on selected competitors to understand the price points of the treatments specified
Approach
Mapped a list of around ~380 clinic locations by leveraging geospatial data in Google Maps through automation Applied automated web intelligence workflows to visit the websites of selected competitors and identify their pricing-related sections and procedure fees Created a standardized pricing dataset for 12 treatment procedures using LLMs by standardizing extracted information across clinics to enable accurate like-for-like comparisons Delivered a benchmarking dashboard summarizing price trends across competitor clinics
Impact
The detailed insights helped the client to: Gain an understanding of the treatment timelines, delivery formats, and payment terms of the competitors Conduct a pricing analysis of competitors across each strategic dental clinic location to develop business development strategies
Identifying Potential Raw Materials and Suppliers of Water-Soluble Films
Objective & Scope
The client, a leading FMCG company, as part of its sustainability initiatives to adopt biodegradable ingredients, wanted to explore and assess renewable raw materials for water-soluble films or sheets from a technical perspective and to understand their various applications. For this, the client wanted Benori’s support to: Identify sources or ingredients that are being explored as film or sheets (functional films), primary packages, etc. Evaluate the process of making films or sheets Explore suppliers, manufacturers, and companies that use water-soluble functional films in their products Analyze the activities of competitors and other key players
Approach
We employed a problem-solving approach to analyze the technology behind renewable raw materials for water-soluble films and sheets, as well as their production methods. The information was gathered from patents, commercial products available in paid databases, company websites, news articles, and other sources. We then generated actionable next steps for the client by answering questions about current and future challenges.
Impact
The study helped the client gain a technical understanding that will ultimately aid in making strategic decisions for their sustainability initiatives related to: Renewable raw material or sources availability, challenges associated with them, their solutions, opportunities for specific ingredients, application areas, and functional properties Popular production methods and new processes to form films or sheets Collaboration with potential partners for the required technology and application
Identify Potential Allies For the Start-up Hunch Venture
Objective & Scope
The client, a leading industrial machinery manufacturing company, wanted to foster partnerships to drive food and feed value chain innovations. It was looking to explore collaboration opportunities with innovative Indian startups to enhance the food and feed ecosystem, and sought Benori's support to: Identify startups providing solutions in digitalization, sensors, innovative food production, and sustainability Outreach to these startups to promote participation in the client's start-up hunch program
Approach
Our approach was to identify a long list of potential startups aligned with the client’s requirements. We evaluated the startups based on their capabilities and relevance to the areas of focus, creating concise profiles for the shortlisted candidates. To initiate engagement, we reached out to the startups through email, LinkedIn, and phone calls to inform them about the start-up hunch program.
Impact
The research helped the client in: Identifying startups offering cutting-edge solutions in digitalization, sensors, food production, and sustainability Increasing awareness of the start-up hunch program among innovative Indian startups, driving higher participation and engagement.
Understanding the Application of Biotics in the Home Care Segment
Objective & Scope
The client, a leading FMCG company, wanted to understand the application of biotics in the home care segment. To achieve this, it sought Benori's support to: Conduct a landscape study to identify the usage of biotics in various home care applications Understand research space on their use, prominent biotics, competitors’ involvement, and claim analysis of these types of products
Approach
We leveraged public databases to identify relevant patent filings, scientific literature, and commercial products, including product and patent claims. This was followed by categorization and insight generation, resulting in comprehensive reporting that provided a complete understanding of the research space, player activities, and claim analysis.
Impact
The research helped the client to: Provide a thorough overview of the current state of research on prebiotics, synbiotics, and postbiotics in Home Care, enabling the client to visualize the evolving research space and identify key areas of innovation Identify key competitors, new age start-ups, and notable collaborations, fundings, and partnerships Understanding of commercial product claims, enabling the client to distinguish between substantiated scientific evidence and unsubstantiated marketing claims
Identifying Procurement Trends for Liposomal, Lipid, and Conventional Amphotericin B
Objective & Scope
The client, a boutique consulting firm, was trying to identify trends in government and state-driven procurement of Amphotericin B before and after the black fungus outbreak in India across various forms. It sought Benori's support to: Analyze the patient and treatment areas for Amphotericin B in various forms Understand the change in procurement practices of state and central government entities before and after the black fungus outbreak
Approach
We started by conducting extensive secondary research on tenders issued by government entities, state and central, as well as public health channels that procure the drug through general tenders. We also examined significant changes driven by the outbreak and the allocation of Amphotericin B in response to it. We looked at other conventional anti-fungal drugs and their procurement for benchmarking the drugs.
Impact
The research findings helped the client in: Understanding the total market size and unmet demand for Amphotericin B in India Identifying the underserved therapy areas that could be potential markets for new entrants manufacturing Amphotericin B
Assessing EV Component Supply Chain to Examine the Market Entry Opportunity
Objective & Scope
The client, a leading consulting firm, wanted to understand the dynamics of the electric vehicle (EV) component supply chain for OEMs. It sought Benori’s support to understand: Market landscape covering critical insights for the supply chain, covering tier 1 and tier 2 suppliers of the key automobile components Value chain understanding of electric vehicle components and their current and future suppliers with a significant presence in ASEAN countries. Future procurement, localization plans, partnerships, collaborations, government policies, and incentives Approach:
Approach
We conducted primary research by interviewing experts to collect information on the supply chain dynamics of the selected EV OEMs in the target geography, as well as multiple stakeholders, including company executives in the EV domain. We conducted secondary research by reviewing automobile and EV databases, industry publications, white papers, and press releases to collect data.
Impact
The research helped the client to: Understand the market potential of EV components, key government incentives, and policies expected to impact localization plans for EVs in selected ASEAN countries Understand the value chain of EV components, manufacturing, and assembling activities. Take actions on the insights and learnings to help in decision-making for market entry
Examining the Dynamics and Challenges in Procurement Across Industries
Objective & Scope
The client, a consulting firm, was looking into the supply chain dynamics of US-based firms. It wanted to understand the procurement challenges faced by businesses and sought Benori’s support to: Assess the investment strategies of key industries in IT, focusing on software and hardware sectors Analyze current trends in procurement, new product development, and digital IT solutions Explore the challenges executives face in building resilient supply chains and integrating digital IT solutions into procurement and supply chain operations
Approach
Our approach involved identifying and selecting several global technology leaders from firms based in the United States with substantial revenue and geographic reach worldwide. Following the initial selection, participants were surveyed along key parameters such as procurement strategies, adoption of digital tools, supply chain resilience, vendor management practices, and cost optimization measures. The responses were then further curated to ensure relevance and data integrity.
Impact
The research helped the client in: Gaining valuable insights into building resilient supply chains customized to the specific needs of each industry Highlighting key areas for supply chain improvements across various sectors and guiding informed decision-making
Assessing the Availability of Trade Certifications Among Auto Part Suppliers
Objective & Scope
The client, a global consulting firm, wanted to understand the prevalence of export-oriented documentation in the auto ancillary supplier landscape. For this, it wanted Benori’s support in an evaluation exercise across Southeast Asia through the following activities: Interviewing auto parts suppliers across Southeast Asian countries to assess the availability of export and free trade-oriented forms and licenses Understanding the motivation and drivers leading to the decision to get certified for export and trade
Approach
We started with secondary research to understand the required forms and certifications for trade in Southeast Asia and the related impact on localization. Extensive primary research and expert consultations were conducted to gather insights from South Asian suppliers on the scope of coverage of these forms, their availability with vendors, and vendors' motivations for the applications.
Impact
The quick turnaround research helped the client to: Understand the sentiment of suppliers in South Asia towards import and export in the region Gain insights on the relevant forms and licenses as well as implications on localization Recognize supplier willingness to proactively obtain licenses as an indication of business growth
Benchmarking Distribution Channels for FMCG Products
Objective & Scope
Benori was tasked with identifying key FMCG categories in CSD, benchmarking CSD against GT and MT on discounts, schemes, and margins, and evaluating cost drivers influencing final product pricing across channels.
Approach
Benori mapped SKUs across CSD, GT, and MT, analysed channel value chains, and captured margins, schemes, and seasonal effects using secondary research supported by primary interviews with multiple distribution stakeholders.
Impact
Our research helped the client analyze all three channels and understand: The discounts given to the end customers in the CSD channel for all the categories How the net realization on maximum retail prices (MRPs) is helping companies gain profits despite having discounts and offers Comparison of margins and offers on specific categories available across CSDs with those of GT and MT
Assessing and Ranking Global Asset Management Companies on their ESG Focus
Objective & Scope
The client, a non-profit financial think tank, wanted to assess global financial asset management companies and financial institutions (FIs) on their commitment, policies, and actions to eliminate anti-environmental, social, and governance (ESG) activities from their investments. To assess these companies, the client sought Benori’s support to: Gather secondary data on each company and its investment policies and ESG focus Rate them according to a specific list of indicators and the parameters
Approach
We conducted extensive secondary research to understand the guidelines, policies, actions, and activities related to ESG for asset management companies. This required a deep analysis of publicly available information and media activities for these companies and their group companies to ascertain their ratings.
Impact
The report helped the client in: Understanding the commitment and focus of global asset managers towards ESG Gauge their level of commitment towards ESG and take decisions and advise companies on ways to achieve a net-zero financial system
Technology, Product, and Partner Landscape of Sustainable Rigid and Flexible Packaging
Objective & Scope
The client, a global FMCG company, wanted to assess its readiness for sustainable packaging by looking at related dynamics in the space across industries. For this, it wanted Benori’s support in: Identifying technologies, products, and partners providing scalable solutions for rigid and flexible packaging Shortlisting solutions that are recyclable by design, environmentally compostable, have a low carbon footprint, and a zero fossil fuel feedstock approach
Approach
The research included information capturing around technologies, patents, products, and start-ups in the rigid and flexible sustainable packaging space. We looked for various universities and their research work in this field. Partner scouting was conducted through primary research to understand how these universities, start-ups, and other companies have invested in sustainable packaging and to gather insights to support the client’s requirements.
Impact
The research helped the client to take strategic business decisions towards capability building in: Superior recycled materials for rigids such as High-Density Polyethylene (HDPE), Polypropylene (PP), and Polyethylene Terephthalate (PET) Fully recyclable flexibles Non-persistent biodegradable flexibles
Analyzing the Adoption of AI/ML Technologies Across Various Industries in India
Objective & Scope
The client, a top consulting firm, wanted to understand the level of adoption of artificial intelligence/machine learning (AI/ML) technologies across various business functions of different industries in India. It sought Benori’s support to conduct a survey among relevant stakeholders and get insights into: The industries that are in the early stages of adoption of AI/ML The departments, including human resources, marketing, finance, etc., which are the early adopters Present and future use cases of AI/ML implementation for different industries
Approach
We conducted more than 200 primary interviews with key decision-makers across several industries to understand AI/ML technology adoption across departments, the level of implementation, and future strategies. We reached out to designations ranging from senior managers to CXOs to get the insights.
Impact
The research helped the client understand the types of companies and functions in which AI/ML is being implemented and gain insights into: The upcoming plans of various companies/industries to increase the adoption of AI/ML The industries that are the leaders and laggards in the AI/ML adoption Challenges faced by various industries and how the client can help them to increase adoption of AI/ML
Assessing the Cloud Management Platforms (CMP) Market
Objective & Scope
The client, an IT service management company, wanted to develop a competitive business strategy and identify CMP's focus areas. For this, it wanted Benori's support for the following: Sizing the CMP market, as per the standardized parameters of segmentation in Turkey, India, Saudi Arabia, the United Arab Emirates, Kenya, and Nigeria Understanding market dynamics, demand, and developments of the CMP business Competitor analysis of leading CMP firms covering overview, offerings, focus areas, and business strategies
Approach
We conducted extensive secondary and primary research, followed by expert consultations to validate and obtain a third-party perspective. Through secondary research, we analyzed market dynamics, regional demand, industry trends, consumer behavior, and future market potential. We prepared a data model to estimate the market size and public cloud revenue and spending for each country. We conducted expert interviews to identify gaps and validate the data and information collected.
Impact
The research helped the client in: Understanding the market size and the attributes of CMP at the global level, as well as the key areas of the CMP market that have high growth potential Gaining competitive insights around key offerings, business strategies, focus areas, and others Understanding market dynamics that facilitated the growth with respect to the marketplace and attributes
Conducting Cost Breakdown Analysis of Water Purifiers
Objective & Scope
The client, a leading consumer products company, wanted to understand the best practices and cost analysis of manufacturing, distribution, and sales models for key competitors in the reverse osmosis (RO) and ultraviolet (UV) water purifier segment. The client wanted Benori’s assistance in conducting a detailed competitive intelligence on the top manufacturers in India. The study focused on creating detailed competitor profiles covering market intelligence parameters, such as product profit and loss (P&L), revenue models, supply chain models, sales channels, retailer margins, service models, operational costs, overheads, and organizational structures of the target companies.
Approach
We conducted secondary and exhaustive primary research to understand the operations involving in-house and outsourced operations, information related to call centers and services, distribution, and sales channels. We then conducted telephonic interviews with distributors, retailers, senior stakeholders, and sales and purchase teams at the target companies to gain an in-depth understanding of the cost breakdown and best practices.
Impact
The detailed insights helped the client in enhancing its overall operations efficiency and increasing the return on investment (ROI) by: Gaining a deeper understanding of the top manufacturer’s best practices in the RO & UV specific segments Shaping its routine operational strategy, including strategic decisions such as suitable sales and supply channels, and cost-based decisions
Understanding the State of Metaverse in India
Objective & Scope
The client, a management consulting firm, wanted to understand the current state of the Metaverse in India, including the reasons for its popularity, user demographics, engagement levels, and business strategies. For this, it sought Benori’s support in understanding: The engagement of Indian companies with Metaverse and their plans in terms of talent, skills, and related technologies The challenges faced in the adoption of the Metaverse
Approach
We conducted an online survey of industry leaders from 100–120 companies across various industries to gain insights into user demographics, assess their knowledge of the metaverse, and learn about their companies’ adoption strategies for the Metaverse.
Impact
The research helped the client in understanding: Awareness, acceptance, and adoption levels of Metaverse among various industries and business leaders Availability of necessary talent to leverage the Metaverse to its full potential Key concerns surrounding the adoption of the Metaverse
Benchmarking Market Competitiveness and Regulations in Global Automotive Industry
Objective & Scope
The client, a global consulting firm, was working for a KSA-based government entity that wanted to understand and benchmark the competitive environment in the global automotive industry. For this, it sought Benori’s support to: Understand the market structure and performance across the value chain of the automotive sector Identify the competitive environment and competition regulations for marketing, sales, and after-sales of cars Benchmark the findings across the developed, developing, and underdeveloped countries
Approach
We conducted extensive secondary research to understand the market structure, value chain, and the competitive environment. We conducted in-depth interviews to understand stakeholders’ perspectives on the competitive environment. Industry experts were interviewed to understand the competitive regulations and their impact on the stakeholders. Based on the findings, we created a data model to benchmark countries by their competitive environment and industry maturity.
Impact
The research findings helped the client to understand: The current market structure, performance, and competitive scenario across the global automotive value chain The adopted anti-competitive regulations and global best practices in terms of competition regulation in the automotive sector Policies and regulations that can be adopted to ensure fair competition in the automotive industry
Assessing India’s Talent Supply Chain for a Talent Assessment Company
Objective & Scope
The client, an India-based online talent assessment company, wanted to gain thorough insights into the employability of the talent pool in India and the demand across various industries. Based on this analysis, the client wanted Benori’s support to identify and highlight the skills and knowledge gaps in the talent supply chain.
Approach
We undertook extensive secondary research on India and global talent and job market trends and scenarios, and analyzed online survey data. Data from these methods was collated in a report, which consisted of data analysis and insights from surveys and industry-wide discussions with senior HR professionals, sectoral dossiers for six major industries, and an anchor article on reshaping India’s workforce.
Impact
The report, co-authored with the client, helped in: Understanding the employability scenario in India vis-à-vis demand from industries Delivering information and actionable insights for better policy making and guiding academia, students, and corporates on the next steps to bridge the gaps
Conducting Study on Cryptocurrency Market in the Middle East
Objective & Scope
The client, a management consulting company, wanted to publish a research paper on the emergence and growth of cryptocurrency in the Middle East market. It sought Benori’s support to understand: Growth in crypto exchanges, covering both domestic and international, targeting the Middle East market Regulations/licensing on crypto trading and exchanges in key GCC markets The comparison of the pros and cons of establishing a crypto exchange in Abu Dhabi, Dubai, and Bahrain
Approach
We studied the cryptocurrency market in the Middle East. The report covered the emergence of cryptocurrency in the region, growth areas in the local market, along with trends, drivers, government initiatives, and regulatory frameworks of key countries and globally, and how to establish a crypto exchange. More emphasis was placed on the licensing regulations followed in various countries in the Middle East.
Methodology
Our research helped the client in: Gaining an understanding of the cryptocurrency market in the Middle East, its emergence in different countries, and growth parameters Analyzing key licensing and regulations across different countries in the Middle East
Conducting a Price Benchmarking Study for e-Powertrains in India
Objective & Scope
The client, an EV component manufacturer, wanted to benchmark the prices and specifications of their e-powertrain products with comparable products from competitors in India for two-wheelers (2Ws), three-wheelers (3Ws), and entry-level four-wheelers (4Ws). They also wanted to understand the premium original equipment manufacturers (OEMs) pay for innovative enhancements to e-powertrain solutions. For this, they sought Benori to conduct a benchmarking exercise across the following product categories: Hub motors Mid motors Controllers
Approach
We conducted extensive primary and secondary research to collect information on various critical parameters and differentiating factors for the motors and controllers of 15–16 players in the structured and unstructured segments. We also asked them for innovations/enhancements in their product portfolios and the price range for such products. We then triangulated the information by speaking to 4–5 OEMs and other industry experts working in the domain.
Impact
The client was able to understand and assess: Competitor’s prices for products with similar specifications and efficiencies, and benchmark them to their own product portfolio The premium OEMs are already paying or intend to pay for product efficiencies, innovations, or enhancements in motors and controllers
Benchmarking the Technologies and Software of Used Car Platform
Objective & Scope
The client, a global consulting firm, required Benori to benchmark the technologies and software used by the online used car platforms across selected markets, with in-depth information related to: Technologies and related software used for the entire customer journey and interface for selecting digital used car platforms Digital tools comparison across the value chain, including inspection, evaluation, chatbot, pricing, auction, connected devices, and online recommender, along with the associated cost and development time, wherever applicable
Approach
We conducted extensive secondary research and in-depth primary interviews with senior technology executives working in used car companies to understand the technologies involved across the value chain. We provided insights on digital tool interventions while sourcing and retailing a car, emphasizing user interface/user experience (UI/UX), front-end and back-end frameworks and languages, APIs, security layers, and data sources.
Impact
Our research helped the client in: Gaining an understanding of the technologies and software involved in various stages of the customer journey while buying or selling a used car, along with their after-sales support and communication Benchmarking the key players based on the used-car platform for their digital tools’ adoption across the value chain Understanding the technology enhancements pre and post-COVID
Conducting a Capacity Intelligence Study for the Beverage Segment in India
Objective & Scope
The client, a global FMCG major, wanted to assess their headroom for growth by looking at beverage production capacities of 20+ competitors in India. The assessment included tracking of unutilized capacity by category and regions. For this, Benori conducted a market study focusing on the following categories for the target companies: Carbonated soft drinks (CSD) Juice Water Value-added dairy (VAD) Energy drink Others
Approach
We conducted extensive primary and secondary research to collect information on the following parameters: plant location, ownership type, brands/pack types, number of production lines with capacities, overall plant capacity, capacity utilization, and annual production. Using the above information, we calculated the unused volumes and capacity headroom available across states for players and their respective categories and presented the results in a dashboard.
Impact
The client was able to understand and assess: Free capacities available for all players by region, state, and category Executed and planned investments by the competition, which helped them refine their India expansion strategies
Providing Location Analysis for a Two-Wheeler (2W) Production Plant in Southeast Asia
Objective & Scope
The client, a leading multinational professional services firm, was working for a renowned two-wheeler (2W) manufacturer in India. For this, it sought Benori’s assistance in conducting a feasibility analysis of eight South East Asian (SEA) countries to set up a 2W manufacturing plant. The study is divided into two broad phases: Phase 1: Feasibility analysis of countries and selection of the market Phase 2: Location selection for the shortlisted countries
Approach
In phase 1, we conducted extensive secondary research to understand and collect information on the eight SEA countries. Data was collected on macro-economic, critical, and sector-specific factors to select the top two favorable countries for 2W production. In phase 2, extensive secondary research was followed by in-depth interviews with senior-level executives to collect information on the two selected countries. We evaluated various parameters, including automotive, infrastructure, utilities, manpower, and country-specific factors, and benchmarked them against a scorecard to arrive at the location preferences for a new 2W plant.
Impact
The research helped shape the client’s strategy for operating in the SEA 2W automotive sector by: Gaining a deep understanding of the market for 2W manufacturing in SEA countries Providing a detailed attractiveness matrix to narrow down to a particular country and then to a specific location where they could potentially set up the 2W manufacturing unit
Understanding the Journey of India on Completion of Five Years of GST
Objective & Scope
The client, a global professional services firm, wanted to understand the tax journey of companies since the launch of the goods and services tax (GST) in 2017 in India. For this, it sought Benori’s support to assess and analyze: The impact of GST on businesses Government initiatives and use of technology by the government Key issues/concerns related to taxation, industry expectations, and future proposals
Approach
We conducted a web-based survey with C-suite executives across multiple industries to understand organizations' tax journeys, the steps that can spur growth in their sectors, the level of satisfaction with current information technology (IT) systems and automation, and the key issues related to compliance and industry expectations.
Impact
The research helped the client in: Understanding the journey of companies with respect to GST across sectors Analyzing the impact, efficiency, and future expectations of various industries Key issues and concerns in complying with GST law, challenges in litigation, and satisfaction with IT systems and automation
Conducting Brand Assessment of a Leading Shoe Brand across India
Objective & Scope
The client, a leading capital management firm, was aiming to understand the perception and views of customers regarding a leading shoe brand in various Indian geographies. For this, it sought Benori’s help to assess the following parameters: Market positioning of the brand Consumer perception, spending trends, and the current buying patterns and share of wallet for the brand Price perception and mode of buying products Likelihood of non-buyers purchasing from the brand in the future
Approach
We undertook a comprehensive primary study to achieve the client’s requirements. An online survey was conducted in approximately ten metro/tier-I and five tier-II and tier-III cities in India, and responses were collected to complete the study. The sample collected was a mix of users and non-users of the brand’s shoes.
Impact
The study helped the client to understand: Their brand’s likeability through net promoter scores (NPS) Brand image and perception amongst different geographies, including metros, tier-I, tier-II, and tier-III cities Purchase behavior and trigger areas for buying sports shoes Role of the salesperson in the entire purchase cycle Preferred purchase channel between online and offline
Scouting Unique Technologies across Five Areas of Interest in India
Objective & Scope
The client, a leading FMCG firm, planned to accelerate innovation in India through collaborations with academia, start-ups, and small and medium-sized enterprises (SMEs), particularly in the areas of interest related to sustainability, digitalization, and ingredients. They sought Benori’s support to: Identify technologies that possess distinctive and valuable strengths in India in the past two years Analyze market dynamics, technologies, products, collaborations, and partnerships for potential collaboration opportunities Scoping the current landscape for further development in specific fields
Approach
We conducted secondary research, covering patents, scientific literature, clinical trials, products (with or without scientific evidence), and news sources to identify relevant technologies. The findings were further examined to derive insights into their claims, potential applications, research popularity, technology readiness level (TRL), and partnerships.
Impact
The research helped the client to: Identify key companies, academic projects, and SMEs fit for potential collaboration based on the client's area of interest through their technological offerings Identify the companies’ TRL by classifying them as conceptual stage, development stage, or commercial stage projects
Identifying Start-ups in Infratech Space for a Global Investment Manager
Objective & Scope
The client, a global investment management firm, wanted to shortlist start-ups in the Infratech space. For this, it wanted Benori’s support to conduct research on these companies for: Exploring potential partnership and investment opportunities. The investment was to be made through a dedicated fund set up by the client Gaining a technological advantage for its portfolio companies through services offered by the shortlisted firms
Approach
We created a database of relevant companies using specific keywords, and then filtered them using parameters such as revenue, employee strength, funding stage, customers, geographical presence, investors, and financials. These parameters were applied using databases and secondary sources. The selected companies were then mapped to relevant industry verticals and sub-segments, and brief profiles were prepared.
Impact
The study helped the client in: Getting a list of 35 established start-up companies in the Infratech space, along with their brief profiles Reaching out to these companies for potential partnership and investment opportunities
Creating an In-depth Competitor Profile for a Fintech Firm
Objective & Scope
The client, a provider of digital transformation solutions for financial enterprises, wanted to understand the business model of one of its competitors, a US-based global fintech company, which is a leading digital solutions provider in the BFSI sector. The objective of the study was to capture strategic information, including funding details, product portfolio, pricing strategies, and licensing models, to enable the client to gain a competitive advantage in the market.
Approach
We started by conducting extensive secondary research to get the desired information. We then reached out to stakeholders at various companies, including the competitor's partner firms across varied locations, to fill information gaps. A triangulation approach was used to deduce some insights later, ensuring the information was readily available.
Impact
The detailed analysis and profiling helped the client in: Learning best practices and using them to improve its existing processes and overcome challenges Increasing sales through better client acquisitions
Profiling Potential Target Companies to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Understanding the Controlled Environment Agriculture Seeds Market
Objective & Scope
The client, a Europe-based venture capital firm, wanted to assess the potential of the Controlled Environment Agriculture (CEA) seeds segment in North America. It wanted to conduct due diligence on the company prior to investment and sought Benori’s support to: Examine the CEA seeds market trends, drivers, opportunities, challenges, market size estimation, and differentiation from outdoor seeds Benchmark the target company against top players, profiling value chain, crop portfolio, pricing, strategy, patents, market share, revenue, etc., to assess the competitive landscape
Approach
We conducted extensive secondary research to understand the CEA seeds market, including major trends, drivers, market size, major crops, and top players. We conducted primary research by interviewing industry experts to understand the value chain, value proposition, partnerships, price ranges, and other key details, as well as insights into market dynamics for all identified key players.
Impact
The study helped the client in: Gaining insights into the market potential and opportunities in the CEA seeds market Understanding the strengths and weaknesses of its target company in comparison to other top players in the market, which aided them in making informed investment decisions
Conducting Comprehensive SKU Data Management for a US-Based Chemical Supplier
Objective & Scope
A US-based supplier of composite materials, fiberglass reinforcements, chemicals, and consumables in North America is modernizing its business operations by implementing a new enterprise resource planning (ERP) system and enhancing its online product catalog. For this, they wanted Benori’s assistance in data enrichment of ~70,000 stock keeping units (SKUs) of their own and partners’ products. The task included: Consolidating and simplifying their database and elevating their product portfolio Updating the material attributes of their products, available SKUs, and variants, and adding descriptive notes on products in a revised database that could be easily fed into their ERP systems
Approach
Our approach used data from tax deducted at source (TDS) information, company websites, product catalogs, etc., to interpret product descriptions. The relevant attributes or features were enriched and validated using the pre-defined framework in consultation with the client. The project was executed over 12 months, with two to three weekly alignment calls and quarterly governance calls to review the output and address any bottlenecks.
Impact
The research helped the client in: Keeping their business process and product documentation up-to-date Streamlining their digitalization efforts, specifically their online presence Increasing sales through the online channel
Identifying Growth Opportunities for Professional Services in the Middle East
Objective & Scope
The client, a leading professional services firm, wanted to identify opportunities to diversify its offerings and craft growth strategies for businesses in the Middle East over the next three to five years. It sought Benori’s support to: Assess key regional sectors, focusing on financial services, digital transformation and AI, sports, entertainment and tourism, and tax services Evaluate regional demands and identify strategic opportunities to develop targeted approaches for market diversification and long-term growth
Approach
Our approach involved analyzing sub-segments in each sector to evaluate strategies, trends, drivers, challenges, and key players, estimating market size, and identifying best practices. We provided insights into market trends and advisory service needs from a demand perspective. Competitive intelligence was utilized to benchmark key players across service lines and strategies.
Impact
The research helped the client in: Identifying growth opportunities by analyzing success factors and addressing ecosystem challenges with tailored mitigation strategies Providing actionable insights to shape effective growth strategies across key regional areas Understanding the competition to make informed decisions and enhance strategic positioning
Supporting a Consulting Firm with a Thought Leadership Report for the TMT Sector
Objective & Scope
The client, a consulting firm, wanted a thought-leadership report on the impact of generative AI (GenAI) on the technology, media, and telecom (TMT) sector to support its outreach initiative. It sought Benori’s support to capture insights and perspectives from CXOs within the TMT sector on their GenAI adoption journey, including challenges faced and the impact on operations, services, and governance.
Approach
We surveyed 100 CXOs from the TMT sector in India to gauge their perspective on the implementation and impact of the technology. We conducted secondary research to strengthen the report with the latest trends and initiatives. We compiled the survey results using graphs, pie charts, and other visual tools to convey the status of execution, implementation strategies, use cases, considerations, and challenges associated with the adoption of GenAI technology.
Impact
The engagement helped the client in creating a report that: Highlighted the latest trend in adoption, use case, and roadmap for implementation of GenAI in the TMT domain Improve its market presence and attract new business opportunities
Evaluating R&D Strategies of FMCG Firms to Uncover Their Innovation Framework
Objective & Scope
The client, a leading FMCG company, was looking into their competitors' R&D and investment strategies. It wanted to understand their R&D efforts across multiple aspects, and sought Benori’s support to: Investment levels in R&D, including locations, models, and number of R&D centers and talent pool Identifying current and future R&D focus areas, including recent technological advancements, partnerships, etc.
Approach
To assess competitors’ R&D strategies, we leveraged public databases to capture patent filings, publications, and clinical trials to understand focus areas and upcoming innovations. Company reports and industry analysis provided insights into R&D investments, locations, talent acquisition, partnerships, and areas of excellence. We were also engaged with the company’s senior stakeholders for further validation.
Impact
The research helped the client: Gain insights into the areas where competitors are focusing on their R&D efforts To identify emerging technologies and potential threats or opportunities Take informed decisions about their own innovation pipeline, resource allocation, and potential partnerships
Assessing Sustainability Initiatives of a Major CPG Player for Business Impact
Objective & Scope
The client, a leading FMCG player, was looking to understand the CPG industry's sustainability initiatives. It wanted to focus on CPG firms in APAC in the personal care space, and sought Benori’s support to: Understand the overall sustainability agenda, including key goals and timelines Examine sustainability measures across the value chain, covering R&D, product development, manufacturing, packaging, logistics, and distribution Analyze the impact of these sustainability measures on the competitor’s overall performance
Approach
Our approach was to conduct a competitive intelligence exercise using secondary, primary, and expert consultations. We identified the key pillars of the competitor’s sustainability agenda and detailed the initiatives implemented across the personal care value chain in APAC. Additionally, we analyzed key enablers of these initiatives, their performance impact, and future sustainability strategies.
Impact
The study enabled the client in: Understanding the competitor’s sustainability strategy and approach across the personal care value chain Identifying key enablers for implementing consumer-centric sustainability initiatives Assessing the impact of these initiatives on the competitor’s overall performance
Assessing the Scope of Acquiring an In-Vitro Diagnostics (IVD) Business in India
Objective & Scope
The client, a professional services firm based in the Middle East, wanted to assess the scope of acquiring an in-vitro diagnostics (IVD) firm in India for its end client. For this, it sought Benori’s assistance in: Getting a holistic view of the current market dynamics and future potential of the IVD market in India for informed decision-making Understanding the competitive landscape and business models, operations, and strategies of the top players in the market
Approach
We conducted an extensive market study, encompassing both secondary and primary research. We approached key market participants on the demand and supply sides and conducted in-person interviews to understand business models and market dynamics.
Impact
The research findings enabled the end client to finalize its market entry strategy by providing insights into: Market landscape of IVD in India Key players in the market and business models adopted by them
Creating a CRM Database to Track Opportunities for a Healthcare Investor
Objective & Scope
The client, a UK-based investor specializing in the healthcare and life sciences sector, was looking to track and profile its potential target companies and partners. It wanted to develop a comprehensive database and sought Benori’s support to: Review and augment information on existing target companies Review and augment information on service providers, including individual industry experts, professional advisors, lenders, limited partners (LPs), and general partners (GPs)
Approach
Our approach was to consolidate the contacts and leads lists and categorize them to identify information gaps. We then conducted secondary research through company websites, reports, and third-party databases to track, verify, and augment client data requirements. The collated data was prepared to help track and profile potential partners, suppliers, and competitors.
Impact
The research helped the client in: Developing a detailed client database and classifying its portfolio to identify sector-relevant clients Implementing a one-stop platform to search for any potential company or contact across all service lines
Identifying Strategic Buyers for Water and Sewage Treatment Plants in India
Objective & Scope
The client sought to divest its Water and Sewage Treatment Plants (WTP and STP) in Karnataka, Mohali, and Delhi, and has enlisted Benori’s support to identify potential buyers. The objective was to: Target infrastructure companies and those looking to expand their capacity in WTP and STP operations Focus on identifying prospects in these regions, providing company details, and leveraging secondary research from government websites, industry reports, and company sources to support strategic decision-making
Approach
Benori conducted a targeted analysis to identify potential buyers for the client's Water and Sewage Treatment Plants in Delhi, Mohali, and Karnataka. The research focused on infrastructure companies and operators looking to expand their WTP and STP capacity. Using secondary research, Benori explored government and industry sources, company reports, and market insights to provide a comprehensive overview of prospective buyers, including their contact details and strategic insights to support the client's divestment decision-making.
Impact
The research assisted the client with: Identifying potential buyers for their Water Treatment and Sewage Treatment Plants across key regions Gathering insights into infrastructure companies and existing operators in the water treatment sector, enabling targeted outreach Informed decision-making to enhance their divestment process effectively
Conducting Sales Enablement Study for the Packaging Market in South Korea
Objective & Scope
The client, a boutique strategic consulting firm, wanted to understand the label and packaging market in South Korea for a multinational IT company (the ‘end client’) that wanted to offer its digital printing solutions in that market. For this, it sought Benori’s support for sales enablement and help with the following: Generating lists of converters in label, flexible packaging, and folding carton segments Profiling the selected converters across the three target segments Conducting a deep dive study on the shortlisted companies
Approach
We undertook extensive primary and secondary research and conducted the study in two phases. In phase one, we identified and profiled 110 companies across the three segments, while in phase two, we created deep-dive profiles of the companies shortlisted by the client. We used native-language speakers to conduct primary interviews in both phases to obtain the required information.
Impact
The research helped the end client in getting: Lists of converters across the three segments in South Korea In-depth insights on converters in these segments and their perceptions of the client's brand versus competitor brands A list of potential sales leads to enable business development efforts
Providing a 360° View of Life Insurance Business in an Automated Single Interface
Objective & Scope
The client, a leading private life insurer in India, wanted to optimize the data collection process from the life insurance public disclosure portal and develop a single application that provides a 360-degree view of the KPIs for the industry and its competitors. For this, it sought Benori’s support in: Automating the quarterly data collection process Developing an interactive dashboard to visualize data for tracking indicators quarterly and identifying areas that have scope for improvement
Approach
Built an end-to-end Power BI application to give the client a 360° view of the life insurance business in a single automated interface. The solution consolidated competitor KPIs such as premiums and expenses, supported by a structured solution design, data enablement, and visualization. Data from PDFs was automatically ingested into an Azure SQL Database for real-time insights, while Azure Functions enabled news integration via a hosted scraper. Governance and security were ensured through Page-Level Security with role-based access for different user groups.
Impact
The solution enabled the client to: Reduce the strategy team’s effort by 85% through the machine-driven approach and interactive user interface Establish a single source of truth for all data use cases, streamlining sales meetings, MIS/reporting, and internal discussions
Conducting Pricing Intelligence of Dental Clinics across the United Kingdom
Objective & Scope
The client, a UK-based dental clinic, wanted to understand the private pricing for 12 specific dental treatments offered by its competitors across its clinic locations in the United Kingdom. For this, it sought Benori’s support to: Create a list of competitors, working around its ~380 locations, and map the largest competitors based on their reviews and services Conduct secondary research on selected competitors to understand the price points of the treatments specified
Approach
Mapped a list of around ~380 clinic locations by leveraging geospatial data in Google Maps through automation Applied automated web intelligence workflows to visit the websites of selected competitors and identify their pricing-related sections and procedure fees Created a standardized pricing dataset for 12 treatment procedures using LLMs by standardizing extracted information across clinics to enable accurate like-for-like comparisons Delivered a benchmarking dashboard summarizing price trends across competitor clinics
Impact
The detailed insights helped the client to: Gain an understanding of the treatment timelines, delivery formats, and payment terms of the competitors Conduct a pricing analysis of competitors across each strategic dental clinic location to develop business development strategies
Identifying Potential Raw Materials and Suppliers of Water-Soluble Films
Objective & Scope
The client, a leading FMCG company, as part of its sustainability initiatives to adopt biodegradable ingredients, wanted to explore and assess renewable raw materials for water-soluble films or sheets from a technical perspective and to understand their various applications. For this, the client wanted Benori’s support to: Identify sources or ingredients that are being explored as film or sheets (functional films), primary packages, etc. Evaluate the process of making films or sheets Explore suppliers, manufacturers, and companies that use water-soluble functional films in their products Analyze the activities of competitors and other key players
Approach
We employed a problem-solving approach to analyze the technology behind renewable raw materials for water-soluble films and sheets, as well as their production methods. The information was gathered from patents, commercial products available in paid databases, company websites, news articles, and other sources. We then generated actionable next steps for the client by answering questions about current and future challenges.
Impact
The study helped the client gain a technical understanding that will ultimately aid in making strategic decisions for their sustainability initiatives related to: Renewable raw material or sources availability, challenges associated with them, their solutions, opportunities for specific ingredients, application areas, and functional properties Popular production methods and new processes to form films or sheets Collaboration with potential partners for the required technology and application
Identify Potential Allies For the Start-up Hunch Venture
Objective & Scope
The client, a leading industrial machinery manufacturing company, wanted to foster partnerships to drive food and feed value chain innovations. It was looking to explore collaboration opportunities with innovative Indian startups to enhance the food and feed ecosystem, and sought Benori's support to: Identify startups providing solutions in digitalization, sensors, innovative food production, and sustainability Outreach to these startups to promote participation in the client's start-up hunch program
Approach
Our approach was to identify a long list of potential startups aligned with the client’s requirements. We evaluated the startups based on their capabilities and relevance to the areas of focus, creating concise profiles for the shortlisted candidates. To initiate engagement, we reached out to the startups through email, LinkedIn, and phone calls to inform them about the start-up hunch program.
Impact
The research helped the client in: Identifying startups offering cutting-edge solutions in digitalization, sensors, food production, and sustainability Increasing awareness of the start-up hunch program among innovative Indian startups, driving higher participation and engagement.
Understanding the Application of Biotics in the Home Care Segment
Objective & Scope
The client, a leading FMCG company, wanted to understand the application of biotics in the home care segment. To achieve this, it sought Benori's support to: Conduct a landscape study to identify the usage of biotics in various home care applications Understand research space on their use, prominent biotics, competitors’ involvement, and claim analysis of these types of products
Approach
We leveraged public databases to identify relevant patent filings, scientific literature, and commercial products, including product and patent claims. This was followed by categorization and insight generation, resulting in comprehensive reporting that provided a complete understanding of the research space, player activities, and claim analysis.
Impact
The research helped the client to: Provide a thorough overview of the current state of research on prebiotics, synbiotics, and postbiotics in Home Care, enabling the client to visualize the evolving research space and identify key areas of innovation Identify key competitors, new age start-ups, and notable collaborations, fundings, and partnerships Understanding of commercial product claims, enabling the client to distinguish between substantiated scientific evidence and unsubstantiated marketing claims
Identifying Procurement Trends for Liposomal, Lipid, and Conventional Amphotericin B
Objective & Scope
The client, a boutique consulting firm, was trying to identify trends in government and state-driven procurement of Amphotericin B before and after the black fungus outbreak in India across various forms. It sought Benori's support to: Analyze the patient and treatment areas for Amphotericin B in various forms Understand the change in procurement practices of state and central government entities before and after the black fungus outbreak
Approach
We started by conducting extensive secondary research on tenders issued by government entities, state and central, as well as public health channels that procure the drug through general tenders. We also examined significant changes driven by the outbreak and the allocation of Amphotericin B in response to it. We looked at other conventional anti-fungal drugs and their procurement for benchmarking the drugs.
Impact
The research findings helped the client in: Understanding the total market size and unmet demand for Amphotericin B in India Identifying the underserved therapy areas that could be potential markets for new entrants manufacturing Amphotericin B
Assessing EV Component Supply Chain to Examine the Market Entry Opportunity
Objective & Scope
The client, a leading consulting firm, wanted to understand the dynamics of the electric vehicle (EV) component supply chain for OEMs. It sought Benori’s support to understand: Market landscape covering critical insights for the supply chain, covering tier 1 and tier 2 suppliers of the key automobile components Value chain understanding of electric vehicle components and their current and future suppliers with a significant presence in ASEAN countries. Future procurement, localization plans, partnerships, collaborations, government policies, and incentives Approach:
Approach
We conducted primary research by interviewing experts to collect information on the supply chain dynamics of the selected EV OEMs in the target geography, as well as multiple stakeholders, including company executives in the EV domain. We conducted secondary research by reviewing automobile and EV databases, industry publications, white papers, and press releases to collect data.
Impact
The research helped the client to: Understand the market potential of EV components, key government incentives, and policies expected to impact localization plans for EVs in selected ASEAN countries Understand the value chain of EV components, manufacturing, and assembling activities. Take actions on the insights and learnings to help in decision-making for market entry
Examining the Dynamics and Challenges in Procurement Across Industries
Objective & Scope
The client, a consulting firm, was looking into the supply chain dynamics of US-based firms. It wanted to understand the procurement challenges faced by businesses and sought Benori’s support to: Assess the investment strategies of key industries in IT, focusing on software and hardware sectors Analyze current trends in procurement, new product development, and digital IT solutions Explore the challenges executives face in building resilient supply chains and integrating digital IT solutions into procurement and supply chain operations
Approach
Our approach involved identifying and selecting several global technology leaders from firms based in the United States with substantial revenue and geographic reach worldwide. Following the initial selection, participants were surveyed along key parameters such as procurement strategies, adoption of digital tools, supply chain resilience, vendor management practices, and cost optimization measures. The responses were then further curated to ensure relevance and data integrity.
Impact
The research helped the client in: Gaining valuable insights into building resilient supply chains customized to the specific needs of each industry Highlighting key areas for supply chain improvements across various sectors and guiding informed decision-making
Assessing the Availability of Trade Certifications Among Auto Part Suppliers
Objective & Scope
The client, a global consulting firm, wanted to understand the prevalence of export-oriented documentation in the auto ancillary supplier landscape. For this, it wanted Benori’s support in an evaluation exercise across Southeast Asia through the following activities: Interviewing auto parts suppliers across Southeast Asian countries to assess the availability of export and free trade-oriented forms and licenses Understanding the motivation and drivers leading to the decision to get certified for export and trade
Approach
We started with secondary research to understand the required forms and certifications for trade in Southeast Asia and the related impact on localization. Extensive primary research and expert consultations were conducted to gather insights from South Asian suppliers on the scope of coverage of these forms, their availability with vendors, and vendors' motivations for the applications.
Impact
The quick turnaround research helped the client to: Understand the sentiment of suppliers in South Asia towards import and export in the region Gain insights on the relevant forms and licenses as well as implications on localization Recognize supplier willingness to proactively obtain licenses as an indication of business growth