Objective and Scope:

The client, a global consulting firm, was working for a KSA-based government entity that wanted to understand and benchmark the competitive environment in the global automotive industry. For this, it sought Benori’s support to: 

• Understand the market structure and performance across the value chain of the automotive sector 
• Identify the competitive environment and competition regulations for marketing, sales, and after-sales of cars
• Benchmark the findings across the developed, developing, and underdeveloped countries

Approach:

We conducted extensive secondary research to understand the market structure, value chain, and the competitive environment. We conducted in-depth interviews to understand stakeholders’ perspectives on the competitive environment. Industry experts were interviewed to understand the competitive regulations and their impact on the stakeholders. Based on the findings, we created a data model to benchmark countries by their competitive environment and industry maturity.

Impact:

The research findings helped the client to understand:  

• The current market structure, performance, and competitive scenario across the global automotive value chain
• The adopted anti-competitive regulations and global best practices in terms of competition regulation in the automotive sector
• Policies and regulations that can be adopted to ensure fair competition in the automotive industry