Objective and Scope:

The client, an IT service management company, wanted to develop a competitive business strategy and identify CMP's focus areas. For this, it wanted Benori's support for the following:

• Sizing the CMP market, as per the standardized parameters of segmentation in Turkey, India, Saudi Arabia, the United Arab Emirates, Kenya, and Nigeria
• Understanding market dynamics, demand, and developments of the CMP business
• Competitor analysis of leading CMP firms covering overview, offerings, focus areas, and business strategies

Approach:

We conducted extensive secondary and primary research, followed by expert consultations to validate and obtain a third-party perspective. Through secondary research, we analyzed market dynamics, regional demand, industry trends, consumer behavior, and future market potential. We prepared a data model to estimate the market size and public cloud revenue and spending for each country. We conducted expert interviews to identify gaps and validate the data and information collected.

Impact:

The research helped the client in: 

• Understanding the market size and the attributes of CMP at the global level, as well as the key areas of the CMP market that have high growth potential
• Gaining competitive insights around key offerings, business strategies, focus areas, and others 
• Understanding market dynamics that facilitated the growth with respect to the marketplace and attributes