Objective and Scope:

A US-based supplier of composite materials, fiberglass reinforcements, chemicals, and consumables in North America is modernizing its business operations by implementing a new enterprise resource planning (ERP) system and enhancing its online product catalog. For this, they wanted Benori’s assistance in data enrichment of ~70,000 stock keeping units (SKUs) of their own and partners’ products. The task included:

• Consolidating and simplifying their database and elevating their product portfolio
• Updating the material attributes of their products, available SKUs, and variants, and adding descriptive notes on products in a revised database that could be easily fed into their ERP systems

Approach:

Our approach used data from tax deducted at source (TDS) information, company websites, product catalogs, etc., to interpret product descriptions. The relevant attributes or features were enriched and validated using the pre-defined framework in consultation with the client. The project was executed over 12 months, with two to three weekly alignment calls and quarterly governance calls to review the output and address any bottlenecks.

Impact:

The research helped the client in:

• Keeping their business process and product documentation up-to-date
• Streamlining their digitalization efforts, specifically their online presence
• Increasing sales through the online channel