Objective and Scope:

The client, a consulting firm, wanted a thought-leadership report on the impact of generative AI (GenAI) on the technology, media, and telecom (TMT) sector to support its outreach initiative. It sought Benori’s support to capture insights and perspectives from CXOs within the TMT sector on their GenAI adoption journey, including challenges faced and the impact on operations, services, and governance.

Approach:

We surveyed 100 CXOs from the TMT sector in India to gauge their perspective on the implementation and impact of the technology. We conducted secondary research to strengthen the report with the latest trends and initiatives. We compiled the survey results using graphs, pie charts, and other visual tools to convey the status of execution, implementation strategies, use cases, considerations, and challenges associated with the adoption of GenAI technology.

Impact:

The engagement helped the client in creating a report that:

• Highlighted the latest trend in adoption, use case, and roadmap for implementation of GenAI in the TMT domain
• Improve its market presence and attract new business opportunities