Objective and Scope:

The client, a Dubai-based boutique advisory firm, was working with a leading food retailer (the ‘end client’) that wanted to understand the UAE food market and further assess the opportunity landscape. For this, it wanted Benori’s support to understand the following:

• Overall market size and competitive landscape of the retail food market
• Market share by food categories – fresh food versus packaged food
• Market size split by channel – retail versus distributor

Approach:

We conducted secondary research to gather information on market size, trends, key players, and insights related to sourcing countries for the import and export of food categories. We conducted primary and expert interviews to gather insights into the value chain and stakeholders in the fresh and packaged food supply chains, as well as the market positioning of top food retailers based on their presence, store count, and market share.

Impact:

The research helped the end client in taking strategic business decisions by providing the following insights:

• Market landscape and value chain for the retail food market 
• Overall market size and market share of key players based on the categories
• Market positioning of top food retailers