Objective and Scope:

The client, an EV component manufacturer, wanted to benchmark the prices and specifications of their e-powertrain products with comparable products from competitors in India for two-wheelers (2Ws), three-wheelers (3Ws), and entry-level four-wheelers (4Ws). They also wanted to understand the premium original equipment manufacturers (OEMs) pay for innovative enhancements to e-powertrain solutions. For this, they sought Benori to conduct a benchmarking exercise across the following product categories:

• Hub motors
• Mid motors
• Controllers

Approach:

We conducted extensive primary and secondary research to collect information on various critical parameters and differentiating factors for the motors and controllers of 15–16 players in the structured and unstructured segments. We also asked them for innovations/enhancements in their product portfolios and the price range for such products. We then triangulated the information by speaking to 4–5 OEMs and other industry experts working in the domain.

Impact:

The client was able to understand and assess:

• Competitor’s prices for products with similar specifications and efficiencies, and benchmark them to their own product portfolio
• The premium OEMs are already paying or intend to pay for product efficiencies, innovations, or enhancements in motors and controllers