Objective and Scope:

The client, a leading FMCG company, wanted to understand the application of biotics in the home care segment. To achieve this, it sought Benori's support to:

• Conduct a landscape study to identify the usage of biotics in various home care applications
• Understand research space on their use, prominent biotics, competitors’ involvement, and claim analysis of these types of products

Approach:

We leveraged public databases to identify relevant patent filings, scientific literature, and commercial products, including product and patent claims. This was followed by categorization and insight generation, resulting in comprehensive reporting that provided a complete understanding of the research space, player activities, and claim analysis.

Impact:

The research helped the client to:

• Provide a thorough overview of the current state of research on prebiotics, synbiotics, and postbiotics in Home Care, enabling the client to visualize the evolving research space and identify key areas of innovation
• Identify key competitors, new age start-ups, and notable collaborations, fundings, and partnerships
• Understanding of commercial product claims, enabling the client to distinguish between substantiated scientific evidence and unsubstantiated marketing claims