Objective and Scope:

The client, a leading FMCG company, was looking into their competitors' R&D and investment strategies. It wanted to understand their R&D efforts across multiple aspects, and sought Benori’s support to:

• Investment levels in R&D, including locations, models, and number of R&D centers and talent pool
• Identifying current and future R&D focus areas, including recent technological advancements, partnerships, etc. 

Approach:

To assess competitors’ R&D strategies, we leveraged public databases to capture patent filings, publications, and clinical trials to understand focus areas and upcoming innovations. Company reports and industry analysis provided insights into R&D investments, locations, talent acquisition, partnerships, and areas of excellence. We were also engaged with the company’s senior stakeholders for further validation.

Impact:

The research helped the client:

• Gain insights into the areas where competitors are focusing on their R&D efforts
• To identify emerging technologies and potential threats or opportunities
• Take informed decisions about their own innovation pipeline, resource allocation, and potential partnerships