Objective and Scope:

The client, a leading FMCG player, was looking to understand the CPG industry's sustainability initiatives. It wanted to  focus on CPG firms in APAC in the personal care space, and sought Benori’s support to:

• Understand the overall sustainability agenda, including key goals and timelines
• Examine sustainability measures across the value chain, covering R&D, product development, manufacturing, packaging, logistics, and distribution
• Analyze the impact of these sustainability measures on the competitor’s overall performance

Approach:

Our approach was to conduct a competitive intelligence exercise using secondary, primary, and expert consultations. We identified the key pillars of the competitor’s sustainability agenda and detailed the initiatives implemented across the personal care value chain in APAC. Additionally, we analyzed key enablers of these initiatives, their performance impact, and future sustainability strategies.

Impact:

The study enabled the client in:

• Understanding the competitor’s sustainability strategy and approach across the personal care value chain
• Identifying key enablers for implementing consumer-centric sustainability initiatives
• Assessing the impact of these initiatives on the competitor’s overall performance