Objective and Scope:
The client, a professional services firm based in the Middle East, wanted to assess the scope of acquiring an in-vitro diagnostics (IVD) firm in India for its end client. For this, it sought Benori’s assistance in:
- Getting a holistic view of the current market dynamics and future potential of the IVD market in India for informed decision-making
- Understanding the competitive landscape and business models, operations, and strategies of the top players in the market
Approach:
We conducted an extensive market study, encompassing both secondary and primary research. We approached key market participants on the demand and supply sides and conducted in-person interviews to understand business models and market dynamics.
Impact:
The research findings enabled the end client to finalize its market entry strategy by providing insights into:
- Market landscape of IVD in India
- Key players in the market and business models adopted by them
