Objective and Scope:

The client, a management consulting firm, wanted to understand the current state of the Metaverse in India, including the reasons for its popularity, user demographics, engagement levels, and business strategies. For this, it sought Benori’s support in understanding:

• The engagement of Indian companies with Metaverse and their plans in terms of talent, skills, and related technologies
• The challenges faced in the adoption of the Metaverse

Approach:

We conducted an online survey of industry leaders from 100–120 companies across various industries to gain insights into user demographics, assess their knowledge of the metaverse, and learn about their companies’ adoption strategies for the Metaverse.

Impact:

The research helped the client in understanding:

• Awareness, acceptance, and adoption levels of Metaverse among various industries and business leaders
• Availability of necessary talent to leverage the Metaverse to its full potential
• Key concerns surrounding the adoption of the Metaverse