Objective and Scope:

The client, an investment banking advisory firm, wanted to create a detailed market report for the education sector across the GCC region. For this, it wanted Benori’s support to:

• Understand the market landscape covering market size, drivers, trends, challenges, as well as the competitive landscape of the education sector, including pre-primary, primary, secondary, and tertiary education segments
• Assess the opportunities and potential in the sector
• Create short one-pager profiles of top universities/colleges covering curricula offered, recent developments, etc.

Approach:

We conducted extensive secondary research to gather information on market size, trends, and key players in the sector. We then created a data model to estimate the school-age population and the number of enrolled students across pre-primary, primary, secondary, and tertiary education in the GCC. We also provided insights into the impact of COVID-19 on the sector and the role of the latest technologies, such as AI and IoT, across the region.

Impact:

The research report helped the client in: 

• Validating its understanding of the market, which entailed the size of the market, trends, drivers, and challenges
• Enabling it to take strategic decisions after understanding the impact of COVID-19 on the sector