Objective and Scope:

The client, a leading professional services firm, wanted to identify opportunities to diversify its offerings and craft growth strategies for businesses in the Middle East over the next three to five years. It sought Benori’s support to:

• Assess key regional sectors, focusing on financial services, digital transformation and AI, sports, entertainment and tourism, and tax services
• Evaluate regional demands and identify strategic opportunities to develop targeted approaches for market diversification and long-term growth

Approach:

Our approach involved analyzing sub-segments in each sector to evaluate strategies, trends, drivers, challenges, and key players, estimating market size, and identifying best practices. We provided insights into market trends and advisory service needs from a demand perspective. Competitive intelligence was utilized to benchmark key players across service lines and strategies.

Impact:

The research helped the client in:

• Identifying growth opportunities by analyzing success factors and addressing ecosystem challenges with tailored mitigation strategies
• Providing actionable insights to shape effective growth strategies across key regional areas
• Understanding the competition to make informed decisions and enhance strategic positioning