Objective and Scope:
The client, a UK-based dental clinic, wanted to understand the private pricing for 12 specific dental treatments offered by its competitors across its clinic locations in the United Kingdom. For this, it sought Benori’s support to:
- Create a list of competitors, working around its ~380 locations, and map the largest competitors based on their reviews and services
- Conduct secondary research on selected competitors to understand the price points of the treatments specified
Approach:
- Mapped a list of around ~380 clinic locations by leveraging geospatial data in Google Maps through automation
- Applied automated web intelligence workflows to visit the websites of selected competitors and identify their pricing-related sections and procedure fees
- Created a standardized pricing dataset for 12 treatment procedures using LLMs by standardizing extracted information across clinics to enable accurate like-for-like comparisons
- Delivered a benchmarking dashboard summarizing price trends across competitor clinics
Impact:
The detailed insights helped the client to:
- Gain an understanding of the treatment timelines, delivery formats, and payment terms of the competitors
- Conduct a pricing analysis of competitors across each strategic dental clinic location to develop business development strategies
