Objective and Scope:

The client, a Europe-based venture capital firm, wanted to assess the potential of the Controlled Environment Agriculture (CEA) seeds segment in North America. It wanted to conduct due diligence on the company prior to investment and sought Benori’s support to:

• Examine the CEA seeds market trends, drivers, opportunities, challenges, market size estimation, and differentiation from outdoor seeds
• Benchmark the target company against top players, profiling value chain, crop portfolio, pricing, strategy, patents, market share, revenue, etc., to assess the competitive landscape

Approach:

We conducted extensive secondary research to understand the CEA seeds market, including major trends, drivers, market size, major crops, and top players. We conducted primary research by interviewing industry experts to understand the value chain, value proposition, partnerships, price ranges, and other key details, as well as insights into market dynamics for all identified key players.

Impact:

The study helped the client in:

• Gaining insights into the market potential and opportunities in the CEA seeds market
• Understanding the strengths and weaknesses of its target company in comparison to other top players in the market, which aided them in making informed investment decisions