Objective and Scope:

The client, a top consulting firm, wanted to understand the level of adoption of artificial intelligence/machine learning (AI/ML) technologies across various business functions of different industries in India. It sought Benori’s support to conduct a survey among relevant stakeholders and get insights into:

• The industries that are in the early stages of adoption of AI/ML
• The departments, including human resources, marketing, finance, etc., which are the early adopters
• Present and future use cases of AI/ML implementation for different industries

Approach:

We conducted more than 200 primary interviews with key decision-makers across several industries to understand AI/ML technology adoption across departments, the level of implementation, and future strategies. We reached out to designations ranging from senior managers to CXOs to get the insights.

Impact:

The research helped the client understand the types of companies and functions in which AI/ML is being implemented and gain insights into:

• The upcoming plans of various companies/industries to increase the adoption of AI/ML
• The industries that are the leaders and laggards in the AI/ML adoption
• Challenges faced by various industries and how the client can help them to increase adoption of AI/ML