Objective and Scope:

The client, a leading industrial machinery manufacturing company, wanted to foster partnerships to drive food and feed value chain innovations. It was looking to explore collaboration opportunities with innovative Indian startups to enhance the food and feed ecosystem, and sought Benori's support to:

• Identify startups providing solutions in digitalization, sensors, innovative food production, and sustainability
• Outreach to these startups to promote participation in the client's start-up hunch program

Approach:

Our approach was to identify a long list of potential startups aligned with the client’s requirements. We evaluated the startups based on their capabilities and relevance to the areas of focus, creating concise profiles for the shortlisted candidates. To initiate engagement, we reached out to the startups through email, LinkedIn, and phone calls to inform them about the start-up hunch program.

Impact

The research helped the client in:

• Identifying startups offering cutting-edge solutions in digitalization, sensors, food production, and sustainability
• Increasing awareness of the start-up hunch program among innovative Indian startups, driving higher participation and engagement