Objective and Scope:

The client, a leading consumer products company, wanted to understand the best practices and cost analysis of manufacturing, distribution, and sales models for key competitors in the reverse osmosis (RO) and ultraviolet (UV) water purifier segment. The client wanted Benori’s assistance in conducting a detailed competitive intelligence on the top manufacturers in India. 

The study focused on creating detailed competitor profiles covering market intelligence parameters, such as product profit and loss (P&L), revenue models, supply chain models, sales channels, retailer margins, service models, operational costs, overheads, and organizational structures of the target companies.

Approach:

We conducted secondary and exhaustive primary research to understand the operations involving in-house and outsourced operations, information related to call centers and services, distribution, and sales channels. We then conducted telephonic interviews with distributors, retailers, senior stakeholders, and sales and purchase teams at the target companies to gain an in-depth understanding of the cost breakdown and best practices.

Impact:

The detailed insights helped the client in enhancing its overall operations efficiency and increasing the return on investment (ROI) by:

• Gaining a deeper understanding of the top manufacturer’s best practices in the RO & UV specific segments
• Shaping its routine operational strategy, including strategic decisions such as suitable sales and supply channels, and cost-based decisions