Objective and Scope:

The client, a consulting firm, was looking to identify strategic requirements of the India managed services market for future expansion plans. It sought Benori’s support to:

• Assess selected managed services, focusing on market size, competitive landscape, and consumer behavior
• Develop a suggestive action plan based on customer adoption, competitor trends, and capabilities benchmarking for the India managed services market

Approach:

We assessed the key providers in each managed service line to understand the service landscape and benchmark their capabilities against the client. We surveyed the key companies in India to understand customer demand, followed by expert interviews to fill data gaps. Furthermore, we built an estimation model to determine the target market size for managed services across defined service lines.

Impact:

The research helped the client to:

• Identify areas to consider strengthening, enhancing, and expanding its portfolio
• Identify investment considerations and target verticals based on competitor insights and capability mapping
• Assess services expected to experience the fastest growth, outsourcing trends, and their differentiators