Objective and Scope:
The client, a leading information technology (IT) service management company, was in discussions with a manufacturer of premium lighting and shade control systems that already has a presence in the luxury, ultra HNI, and commercial segments in India. For this, the client wanted Benori’s support to:
- Understand the lighting and shades market, including size, growth, segmentation, trends, challenges, etc.
- Competitive landscape, including the major players, their sales volumes, customer base, etc.
- Marketing and distribution strategy of the major players in the market, and their initiatives and collaborations
Approach:
We conducted extensive secondary research and primary interviews to create a high-level market sizing report. We studied articles, press releases, annual reports, and other materials to understand and create detailed profiles of shortlisted lighting and controls providers in India.
Impact:
The detailed insights helped the client in:
- Targeting the end clients in the market and formulating their engagement plan with their end clients
- Understanding the sales revenues, new investments, sales and distribution channels, and strategies used by shortlisted service providers
- Recognizing key success and failure factors for target companies
