Objective and Scope:

The client, a global consumer packaged goods company, wanted to understand the insect repellent domain in the home care segment to assess the global impact of repellent technologies. They sought Benori to conduct a study on the following: 

• Patent and non-patent landscape to understand new developments, technologies, and programs
• Launches of new products, projects, and programs in the home care space
• Key players of the market

Approach:

We conducted in-depth secondary research to identify patents, non-patent literature, and products to understand overall trends on recent technologies, key players, and emerging players active in the insect repellent domain for home care. Further, primary research was carried out to validate the findings and fill gaps in the data gathered from secondary research.

Impact:

The research helped the client in:

• Gaining a deeper understanding of global intellectual property (IP) trends, recent technologies on insect repellent, and key ingredients
• Providing an overview of commercial products based on insect repellent categories
• Assessing key players, new developments, and implemented projects in the market