Objective and Scope:

The client, a leading CPG company, was looking into its competitors' and suppliers' sustainability and greenhouse gas (GHG) reduction initiatives in the home care segment. It wanted to understand the sustainability initiatives undertaken throughout the value chain, and sought Benori’s support to:

• Understand the competitor landscape of the sector, including operations and strategies
• Evaluate the end-to-end supply chain of the home care segment, from procurement to distribution and usage
• Assess the regulatory landscape of the sector

Approach:

We conducted extensive secondary research to review information on open platforms regarding sustainability and GHG reduction initiatives in the home care segment in South Asia. A detailed patent landscape analysis was conducted to understand these organizations' technical and research capabilities. This was supplemented by targeted primary research to understand the sector's future strategies, partnerships, collaborations, innovation pipeline, etc.

Impact:

The research helped the client in:

• Understanding the competitor and supplier’s current and future initiatives in this space to gain a competitive edge
• Formulating the research and development (R&D) strategy for the next 5 years for the home care segment in South Asia