Objective and Scope:

The client, a leading FMCG company, wanted to explore the market and technological offerings of marine ingredients as part of their sustainability initiatives to adopt renewable and recycled ingredients. The client sought Benori’s support in:

• Identifying and evaluating marine-based sources/ingredients use cases
• Understanding the demand, growth drivers, functionalities, and regulatory landscape shaping the application of marine sources in predefined regions
• Evaluate active participants, their reach, investment, tech readiness, and identify potential partners

Approach:

We conducted secondary research, covering technology analysis, market analysis, regulatory assessment, and players’ ecosystem assessment to derive insights into the functionality and application of marine-based sources. Additionally, we conducted primary research through interviews with subject-matter experts to validate the insights generated.

Impact:

The research helped the client to:

• Gain insights on the technical and market landscapes, regulatory compliances, and competitor activities
• Plan the strategic road-map for their sustainability initiatives based on investment opportunities in new technology
• Lay the groundwork for partnerships with potential suppliers of the required technology in the field