Objective and Scope:

The client, a global consumer packaged goods company, wanted to understand the bleach domain in the home care segment and gauge opportunities arising from different channels. They wanted Benori’s assistance in conducting a study with a focus on the following:

• Patent and non-patent landscape
• New developments, technologies, programs, and product launches
• Recent activities of the key players in the market, as well as emerging players

Approach:

We conducted in-depth secondary research to identify patents, non-patent literature, and products to understand the overall trends on recent technologies, key players, and emerging players active in the bleach domain for home care. Further, primary research was conducted to validate the findings and fill gaps in the data gathered from secondary research.

Impact:

The research helped the client in:

• Gaining a deeper understanding of global intellectual property trends, recent technologies on bleach, and key ingredients 
• Activity and distribution of key players (product manufacturers, ingredients suppliers, academia, etc.
• Overview of bleach-based commercial product