Explore the trends shaping India’s 2025 festive season, where urban spending is projected to reach INR 2.2 lakh crore. Driven by major GST reforms, electronics are seeing strong momentum, while premium apparel faces headwinds due to tax hikes. With 78% of shoppers choosing online platforms and prioritizing value over trends, this report outlines essential strategies for brands to connect with a digitally savvy and financially prudent consumer base. To gain deeper insights and tailor your festive-season strategy, please reach out to us at contact@benoriknowledge.com.