This Benori Knowledge Series webinar, “Accelerate or Fall Behind: The New Reality of FMCG Launch Cycles,” reveals how 85,000+ annual global launches in food, personal, and home care see 80% fail within 18 months, with cycles shrinking from 2+ years pre-1980s to 6-12 months today. Ashish Gupta and Dr. Priyal Bisht detail forces like diluting brand loyalty (57% switch for better needs), regulatory hurdles, nimble startups, and AI/digital tools compressing R&D, GTM, and monitoring via predictive trends, open innovation, and real-time social listening. They outline Benori's support for signal sensing, partner scouting, regulatory safety nets, channel strategies, and post-launch tweaks to boost agility, ROI, and success amid VC-fueled competition and hyper-personalization.