Middle East consumers are reshaping retail with a clear tilt toward regional sourcing, circular packaging, and seamless digital checkout. This report traces how policy-backed sustainability, wallet and real-time payment rails, and buy now, pay later (BNPL) are changing assortment, pricing, and loyalty across the GCC. It looks beyond youth segments to cover value-seeking families and sustainability-aware buyers, and highlights what these shifts mean for merchandising, supplier partnerships, and store-to-app journeys. You’ll find practical actions for brands and retailers, from packaging and traceability choices to payment mix, loyalty design, and data use across channels.

Benori helps Middle East leaders with market assessment, consumer insights, and go-to-market decisions. To discuss findings or request a briefing, please reach out to us at contact@benoriknowledge.com.