Objective and Scope:

The client, an India-based e-pharmacy service provider, wanted to understand the key driving factors in the pharma e-tail sector that will enhance online sales of their products. For this, it sought Benori’s support to:

• Understand the market landscape covering market size, drivers, trends, challenges, competitive landscape, and best practices of the e-pharmacy sector, specifically for the top 4 metro cities
• Assess the potential opportunities in the sector

Approach:

We conducted extensive secondary research to understand the online pharmacy market in general and the type of cities to focus on (tier I or others), which are demand generators. We conducted specific expert interviews from various domains such as sales & marketing, and supply chain to understand intricacies such as marketing spends, warehouse costs, delivery TAT, return to origin rates, and gross/retailer margins. We also conducted customer surveys to study their purchase experience on these e-pharmacy platforms.

Impact:

The report helped the client in: 

• Validating its understanding of the market, which entailed the size of the market, trends, drivers, and challenges
• Gaining insights into customer purchase habits and expectations from e-pharmacies
• Planning their strategy around supply chain, marketing, and business development