Objective and Scope:

The client, a global provider of anti-money laundering (AML) solutions to banks and fintechs, required Benori to conduct a market intelligence study to seek:

• Regional market size estimation of AML software in the Americas and Asia Pacific, along with the total addressable market (TAM) for fintechs
• Competitor analysis of select firms, their marketing strategies, pricing, products, and services offered to existing clients 
• Prospective fintechs with categorization to identify their needs

Approach:

We conducted the study on AML software with a focus on the selected regions. We conducted primary and secondary research and expert interviews to gather information and prepared a market-sizing model to estimate the segments. We conducted a competitor analysis to gain insights into marketing strategies, pricing, products, and services offered to the existing clients.

Impact:

Our research helped the client in: 

• Gaining an understanding of the market size, competitive insights, regional analysis on AML software, and TAM for FinTechs
• Propensity of AML solution outsourcing by FinTechs based on the company’s attractiveness study for 100 fintech organizations across the Americas, Europe, Asia Pacific, Australia, and New Zealand