Premiumisation is a strategy companies employ to boost a product's value beyond just pricing. Quality, convenience, economic growth, and technological advances are driving this trend and reshaping consumer preferences globally, creating connections and meeting evolving demands. Future trends include more selective consumer choices, experiential purchases, digital influence, and the growth of emerging markets. Explore the fascinating evolution of premiumisation in our comprehensive report.
Objective and Scope:The client, a consulting and advisory firm, wanted to assess brand perception and customer satisfaction and conduct a comparative ...
Objective and Scope:The client, a large, global venture capital firm, wanted to optimize the shortlisting of start-ups that could be profitable invest...
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