Objective and Scope:

The client, an investment and holding company, wanted to conduct a study of the K-12 education industry for the MENA/GCC region to recognize investment opportunities. The objectives of the study included: 

• Understanding the overall K-12 education sector, followed by competitive intelligence of the key market players
• Capturing key statistics related to market sizing, enrolments, gross enrolment ratio (GER), key spend, and the teacher-student ratio for public and private institutions as well as by sub-sector, including pre-primary, intermediate, and secondary education

Approach:

We conducted extensive secondary research and data modeling covering the GCC and international markets – key trends, drivers, issues/challenges, barriers to entry, and the impact of digitization and Ed-tech. Competitive intelligence was gathered by studying the key financials (historical and forecast) of the leading industry players. As a final step, all K-12 education players in GCC were segmented by the services they provide.

Impact:

Our research helped the client in: 

• Understanding the overall K-12 education sector and GCC country-wise positioning based on the modeled statistics, investment opportunities, market-entry ease and challenges, and regional and international insights
• Gaining competitive intelligence about the key players, along with the potential earning opportunities, and the presence of GCC players in the various services provided