Saudi Arabia’s sports sector is emerging as a key pillar of Vision 2030, with a projected market value of USD 22.4 billion and the potential to generate over 100,000 jobs. Backed by major infrastructure, global events, and investments in hospitality and tech, the kingdom is positioning itself as a global sports hub. Benori’s latest report explores how these developments are accelerating economic diversification and shaping new opportunities in the region.

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