Role Overview:
We are seeking an experienced Digital Marketing Advisor to provide strategic guidance and oversight on our digital marketing initiatives. This is a freelance, weekly advisory role focused on improving campaign performance, strengthening digital presence, and driving measurable business growth. The ideal candidate will bring expertise in B2B digital marketing, performance marketing, analytics, and marketing automation, with the ability to recommend actionable improvements and guide execution teams.
Key Responsibilities:
Strategy & Advisory
- Provide weekly strategic guidance on digital marketing initiatives across channels (LinkedIn, website, email, and content)
- Review current marketing campaigns and recommend optimization strategies to improve performance and ROI
- Advise on lead generation, funnel optimization, and conversion improvement
Performance & Analytics
- Review website and campaign analytics (Google Analytics, LinkedIn Campaign Manager, etc.)
- Identify gaps, performance issues, and growth opportunities
- Recommend KPIs, dashboards, and tracking improvements
Campaign & Channel Optimization
- Advise on paid media strategy, including LinkedIn Ads
- Recommend improvements in targeting, messaging, landing pages, and conversion tracking
- Guide SEO, content marketing, and organic growth strategies
Required Qualifications:
- 5+ years of experience in digital marketing, preferably in B2B environments
- Strong expertise in LinkedIn Ads, Google Ads, and performance marketing
- Experience with Google Analytics (GA4), Tag Manager, and marketing dashboards
- Proven experience in lead generation and conversion optimization
- Strong analytical and strategic thinking skills
- Experience advising or consulting in a freelance or advisory capacity preferred