The market research industry is undergoing a significant transformation, driven by shifting consumer behavior, expanding data ecosystems, and disruptive technologies like GenAI. The rise of the 3Vs: volume, velocity, and variety of data, is reshaping how insights are gathered, analyzed, and applied.

During the webinar, we explored the future of market research with a special focus on the evolving B2B research space. From AI-enabled tools to real-time insight generation, discover how technology is redefining research capabilities and enabling smarter, faster decision-making.

Please take a look at the session recording to learn how businesses are preparing to unlock new opportunities in 2025 and beyond. For any queries, get in touch with us at contact@benoriknowledge.com.