This Benori Knowledge Series webinar, “Future of Market Research: Navigating Trends and Technologies,” examines how data explosion (150 zettabytes annually), GenAI, and the 3Vs (volume, velocity, variety) are transforming the $140B industry into a strategic boardroom tool for hyper-personalization and real-time foresight. Ashish Gupta and Madhurima Singh trace its evolution from 1920s Gallup polls to AI/synthetic data dominance, with 65% of B2B firms adopting B2C techniques amid 20-30% CAGR growth. They highlight Benori's hybrid approach—blending surveys, IDIs, social sentiment via LLMs, digital fingerprinting for quality, and primary research for India-specific gaps, in case studies spanning market entry, competitor benchmarking, fintech needs, airline perceptions, and GenAI thought leadership.