Objective and Scope:
The client, a leading hospital chain, wanted to expand its digital offerings in a Middle East country by developing a user-centric, digital-first healthcare platform. For this, they sought Benori’s support to:
- Evaluate the digital healthcare market, focusing on telehealth, m-health, and e-pharmacy initiatives
- Analyze factors affecting patient engagement, satisfaction, and adoption barriers
- Assess competitive dynamics and identify key players, service offerings, pricing, and value propositions across segments
Approach:
We evaluated the digital healthcare segments and assessed their sizes to identify potential opportunities. We surveyed customers and businesses to understand their pain points and requirements. We conducted secondary research to understand the competitive landscape, including key players such as hospitals and telehealth platforms. We benchmarked them based on their digital offerings, levels of adoption, and customer ratings.
Impact:
The detailed insights helped the client in:
- Developing a strategy to explore the digital space and capitalize on the identified opportunities
- Addressing the challenges highlighted in the study faced by their clients
- Assessing key players’ market positions in the digital landscape and identifying ways to enhance their current offerings and add new ones
