Buy Now Pay Later - The Future of Credit

The Buy Now Pay Later (BNPL) service emerged as a globally recognized and popular alternative credit solution. It experienced remarkable growth, drawing the attention of both FinTech companies and established industry players, thanks to substantial backing from private equity and venture capital firms. Unlike traditional credit cards, BNPL presented consumers with a seamless short-term financing option that excluded interest charges, catering specifically to the preferences of millennials and Gen Z. The COVID-19 pandemic further accelerated the adoption of BNPL, as it conveniently aligned with the evolving payment landscape of the digital era. In an effort to comprehend consumer behavior and preferences, a comprehensive survey was conducted, finding invaluable insights into usage trends, dispelled common misconceptions, and informed the understanding of this dynamic payment method.