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Accelerating Economic Diversification: A Saudi Sports Story

Saudi Arabia’s sports sector is emerging as a key pillar of Vision 2030, with a projected market value of $22.4 Bn and the potential to generate over 100,000 jobs. Backed by major infrastructure, global events, and investments in hospitality and tech, the kingdom is positioning itself as a global sports hub. Benori’s latest report explores how these developments are accelerating economic diversification and shaping new opportunities in the region.

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