Supporting a Health & Wellness Firm in Expanding into New Markets

Benori recently supported a UK-based Health & Wellness brand in expanding into new growth markets by assessing the market demand for Vitamins, Herbals, Minerals, and Supplements (VHMS) products. The research delved into understanding health priorities, brand preferences, and price sensitivity, helping the client develop tailored marketing strategies, identify innovations in product design, and select optimal sales and communication channels to entice new consumers and drive market growth.