Benchmarking Distribution Channels for FMCG Products

The client, a global beverage major, sought Benori's support in understanding the Canteen Stores Departments (CSD) value chain and benchmarking the trade for FMCG products. Benori's assistance included identifying key product categories and brands in CSD, benchmarking CSD with GT/MT for margins, discounts, and promotional schemes, and determining other best practices and cost elements that impact product prices.